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Articles by Rupen
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Can an activist brand be the people’s champion in a ‘trust in crisis’ world?
Can an activist brand be the people’s champion in a ‘trust in crisis’ world?
By Rupen Desai
Activity
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It’s not every day you get a call up from the UN, so you can imagine my surprise when I got the invite from Claudia Kirwald to join the United…
It’s not every day you get a call up from the UN, so you can imagine my surprise when I got the invite from Claudia Kirwald to join the United…
Liked by Rupen Desai
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I am happy to be back for another year as a judge for Campaign Asia-Pacific Agency of the Year Awards. It is a pleasure to be part of a panel of…
I am happy to be back for another year as a judge for Campaign Asia-Pacific Agency of the Year Awards. It is a pleasure to be part of a panel of…
Liked by Rupen Desai
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🔴 We are proud to announce the second edition of our WFA #ForumConnect in #Singapore. Next week, members of our WFA Marketing, Media and Sourcing…
🔴 We are proud to announce the second edition of our WFA #ForumConnect in #Singapore. Next week, members of our WFA Marketing, Media and Sourcing…
Liked by Rupen Desai
Experience & Education
Honors & Awards
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Global Marketer Hall of Fame
World Federation of Advertisers
The inaugural list includes 22 marketing leaders who have been showcased by our global award since it was launched in 2017, representing companies such as Burger King, Coty, Deutsche Telekom, Diageo, Dole Sunshine Company, General Mills, Grab, Huawei, IKEA, J&J, LEGO Group, L’Oréal, Mars, Inc, Mastercard, Mattel, Natura, P&G, The Coca-Cola Company and Unilever.
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The Forbes World’s Most Influential CMOs List: 2022
Forbes
The 50 CMOs recognized here as the world’s most influential—21 of whom are making this list for the first time—collectively market, represent and influence thousands of brands across categories and industries.
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Asia-Pacific Power List 2022
Campaign Asia
While managing Dole’s US$100 million marketing and innovation budget, Desai strives to put purpose, people, planet and prosperity at the heart of every business decision.
Read more at: https://www.campaignasia.com/article/asia-pacific-power-list-2022-rupen-desai-dole-sunshine/479913 -
Global Marketer of the Year 2021 nominee
World Federation of Advertisers
Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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The Chief Marketing Officers to Watch in 2021
Business Insider
Check out the up-and-coming marketers who guided their companies through an ever-evolving consumer and tech landscape in 2021.
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The Forbes World’s Most Influential CMOs List: 2021
Forbes
This year’s ninth annual ranking—the fifth year in a row developed in partnership with primary research partner Sprinklr, along with additional data and analysis from LinkedIn—is based on 30 digital and social channels analyzed by Sprinklr and LinkedIn’s data science teams.
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The 2021 Influence 100
PRovoke Media
Desai’s progress at Dole, where he serves as one of the few global CMOs based in Asia, is worth watching, not least because he harbours few illusions about the classic brand advertising model. But he surely recognises the enormous influence they can wield, illustrated through ambitious campaigns to tackle LGBTQIA+ rights and malnutrition as he rebuilds Dole’s brand purpose platform.
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Asia-Pacific Power List 2021
Campaign Asia
An accidental marketer and outspoken DEI advocate, Desai is pushing his company to rethink the way it spends its marketing dollars.
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Adweeks's Sustainablity Star 2021
Adweek
17 Brand Leaders on a Mission to Help Our Planet
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The Influence 100 2020
PRovoke Media
Urbane, curious and fiercely passionate about the role of brands, Rupen Desai’s unique blend of experience includes more than two decades at advertising powerhouse Lowe Lintas, followed by two years as part of Edelman’s transformation. All of which adds up to his self-described role as an ‘accidental marketer’ at Dole, where he has promptly set about reshaping the company’s role in society, via an ambitious brand promise to make nutritious foods accessible for 1 billion people, move towards…
Urbane, curious and fiercely passionate about the role of brands, Rupen Desai’s unique blend of experience includes more than two decades at advertising powerhouse Lowe Lintas, followed by two years as part of Edelman’s transformation. All of which adds up to his self-described role as an ‘accidental marketer’ at Dole, where he has promptly set about reshaping the company’s role in society, via an ambitious brand promise to make nutritious foods accessible for 1 billion people, move towards zero fruit loss and zero fossil-based plastic packaging by 2025, as well as net zero carbon emissions by 2030.
Languages
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English
Full professional proficiency
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Hindi
Full professional proficiency
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“The difficulty lies not so much in developing new ideas as in escaping from old ones.” - John Keynes #purposeful is what #purposeful does. Una…
“The difficulty lies not so much in developing new ideas as in escaping from old ones.” - John Keynes #purposeful is what #purposeful does. Una…
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