Kormotech Global

#KormotechPeople  Today's spotlight is on Solomiya Avramenko, the Head of Kormotech's Legal Department. 👉 Solomiya joined Kormotech at the end of 2020 after working at @Enzym Group / Компанія Ензим since 2004. Before her time at Enzym, she worked at the State Treasury Department in the Lviv region. Solomiya explains her shift from state roles to the business sector as driven by the challenges and opportunities it offers. 💬 «Comparing work in state structures with activities in commercial organizations, I find the dynamic environment of business, with its difficult challenges and goals, more interesting,» she says. Currently, Solomiya leads a team of four in the legal department and oversees the personnel administration service, which includes four specialists. 💬«My team is my support and strength. They assist with everything, from collecting documents to urgent study and analysis of legislation,» she adds. 💎 When asked about the values she upholds in her work, she responds without hesitation: «Justice and honesty. You can't go anywhere without them.» 🏞 To maintain a work/life balance, Solomiya enjoys long walks in nature with her four-month-old Labrador, Leis, and trips to places like the Carpathians and Skhidnytsia.

💬«I thrive on small victories. For instance, every morning at the office, I make it a point to walk around and greet everyone. I engage in brief conversations, and when I see people sharing their accomplishments with enthusiasm in their eyes, it energizes me,» admitted Rostyslav Vovk, CEO and co-owner of Kormotech, in an exclusive interview with Forbes Ukraine for the «Директорія» project. During the interview, Rostyslav discussed the secrets behind the pet food business's success, the competition with industry giants, and the company's expansion plans as part of its new strategy. He also shared his insights and experiences, addressing questions such as: ❓Why do we need a factory in the EU ❓What are the challenges of being a CEO in two countries ❓Insights about the team and the next generation of owners in the family business. ☝ To learn more about Kormotech's management approach, listen to the full interview ➡ bit.ly/3RXUAX2

July 16th is a significant date for us as it marks another anniversary of our team's incredible success in Lithuania - UAB Kormotech 🎉 Congratulations on four years of dedicated effort in producing top-quality wet food that delights dogs and cats in 4️⃣ 2️⃣ countries worldwide! We are proud of your productivity, ambition, and enthusiasm. Your work inspires us, and we look forward to new challenges and growth opportunities. The best is yet to come! ✨

Maturity is the best age: when the thirst for exploring the world and conquering new heights remains as strong as ever yet is grounded in opportunities, experience, and the ability to savor victories and appreciate the lessons of crises. 💚 Congratulations to Enzym Group on your 30th anniversary! May no crises, not even dare to glance your way, let alone be fearful. 💚 We sincerely congratulate you and are equally thrilled by your superb ability to forecast the future, create it, and move miles ahead. Wishing you new ambitious projects and the realization of your boldest ideas! We know you have them 😉 We are confident that the next 30 years will be even more successful and bright for you. Keep pushing boundaries and achieving greatness! ✨

#PhotoOfTheDay ✔ If you want to conquer the market, you must spend most of your time on it—that's Rostyslav Vovk, CEO of Kormotech's rule. Going on business trips, meeting partners, and even checking the layout in supermarkets — that's about him. 👉 Recently, Rostyslav visited Romania to negotiate with representatives from the specialized pet shop network, Animax. Alongside Maxi Pet, they are part of the European retail group, Pet Network International, boasting around 150 pet speciality stores in Romania. “We are thrilled to announce our upcoming collaboration with Animax, marking another significant step in expanding our presence in the European market.” — Rostyslav said. Additionally, he met with distributor, Slik Impex, in Buzau to strategize further cooperation. Stay tuned for more updates as we continue to grow and scale our partnerships across Europe! 🌏

☑ Antifragility is one of the biggest challenges discussed by business leaders, management gurus, researchers, and prominent thinkers. Dealing with uncertainty can undermine the execution of strategies and push organizations towards fast decision-making and flexible, creative, and focused business thinking. ⚡Gartner has recognized extensive expertise in helping companies build anti-fragile business practices worldwide. It is a great achievement for Kormotech to be presented as an anti-fragile case to the global supply chain community at the opening session of the Gartner Supply Chain Symposium. ✨ Chief Supply Chain Officer at Kormotech Ulyana Fitsa contributed to the keynote report with a short speech on how the company achieved the anti-fragile state to strive and grow in value despite the highest risks of 2022-2024. Here are some quotes from VP Analyst Tom Enright's keynote, which kicked off the event in Barcelona: 🔹Opportunities don't just have to come from our internal strategies. They can also come from unexpected places due to moments of uncertainty. 🔹Uncertainty is now a constant, forcing the reform of the supply chain model to achieve a competitive advantage despite the uncertainty of the environment in which you operate. 🔹Antifragile means creating opportunities and even more value in the face of disruption and uncertainty. It's a state we all want to get to. Antifragile is an emerging state. Kormotech is cited as an "excellent example of companies applying the antifragility playbook to go beyond resilience to create value in times of great uncertainty." 🔸The anti-fragility playbook, according to Tom Enright, is to 🔸develop the capabilities to shift production, supply, and operations 🔸diversify the skills and capabilities of the people in your organization and 🔸create a collaborative risk management culture. "Embrace this playbook, and you will move to drive. Now", encourages the Gartner speaker, and we in Ukraine are doing our best to promote this approach! 💙 💛 Watch the video from the event ➡ https://t.ly/jmVs8

🎉 Welcome to our team, Stefan Rausch — Director of E-commerce at Kormotech! Stefan, who has just joined us as the Director of E-commerce, brings over 6️⃣ years of invaluable experience from his leadership role at Fressnapf/Maxi Zoo, the largest petcare retailer in Europe. ☝ Overall, Stefan Rausch has 1️⃣ 5️⃣ years of experience in digital commerce and has had the opportunity to work in various roles during his career, which is crucial for success in this dynamic industry. Stefan enjoys an active lifestyle outside of work, including fitness and yoga. He is also passionate about exploring new restaurants and cuisines, often drawing inspiration from his travels🗺with his girlfriend. Although Stefan doesn't have his pets yet, he occasionally takes care of his friend's Chihuahua, Lola. 🔆 He is excited to join Kormotech and is inspired by the company's culture and team spirit. "I am impressed by the dedication and enthusiasm of the Kormotech team," says Stefan. "I look forward to making a positive impact here." We wish Stefan Rausch new achievements and exciting projects! 💙

💬 "Kormotech's strategy for 2024 – 2028 envisions a radical transformation of the business. From a Ukrainian company with overseas sales, we aim to become a global company with a significant portion of sales in Ukraine. Accordingly, most of our turnover should come from exports, with the rest from Ukraine. This growth is intended not through resource redistribution, but through synchronous development of both markets," explained Rostyslav Vovk, CEO and co-owner of Kormotech, during a discussion at Mind Invest Summit. ✔ The discussion focused on the current state of Ukrainian business: challenges and plans facing entrepreneurs. Participants discussed strategies for entering foreign markets, difficulties in industry investment in Ukraine, prospects for recovery, and business decisions regarding energy security. We continue to be part of the environment that sets the vectors for Ukraine's global development! 💙 💛

Women's power at Kormotech is demonstrated by female leaders achieving breakthrough results in highly challenging areas of work. A prime example of this is Ulyana Fitsa. As the Chief Supply Chain Officer at Kormotech, she oversees the procurement of raw materials and ensures the delivery of products to customers in over forty countries worldwide. 🌍 🗯 «We are definitely not a company where everything is driven by men,» says Rostyslav Vovk, CEO and co-owner of Kormotech. In a recent, very personal interview with Marie Claire, Ulyana shared: «Having progressed from a translator to a logistics director in a large business, I have never encountered sexist stereotypes about female and male professions or positions. This is because I work in a family company where gender equality is part of our ethics.» 💙 Ulyana discusses the strength of women, the self-imposed limitations on the path to success, and the most important events in her life in the interview. To learn more about Ulyana Fitsa's values and life principles, read the full interview: bit.ly/45N0gcg

At the annual X-RAY Marketing Initiatives Competition, organized by MMR, we received two awards in the social marketing and influencer campaign categories. 💎 ✅ In the Social Marketing category, the «Pet is not a gift» campaign from our premium dog and cat food brand, Club 4 Paws, won. ✅ The Influencer Campaign award went to a campaign featuring two-star bloggers: Frank Wilde, an active supporter of Ukraine who promotes Ukrainian identity, slogans, and products on his Instagram page, and Shayba, the combat cat whose owner, Alexander Lyashuk, is currently serving in the Ukrainian Armed Forces. The awards ceremony occurred during the annual MRKTNG marathon, hosted by MMR and the business/media bureau Ekonomika+. Over 30 representatives from large companies shared the best marketing and communication practices, with more than 400 participants attending the innovative Unit. City space. Igor Blystiv , Kormotech's Global Marketing and Innovation Officer, discussed how the company's social initiatives are transforming attitudes toward animals. One notable initiative is the «Pet is not a Gift» campaign. 💙 The «Pet is Not a Gift» communication campaign resonated and made people think about the ethical side of «fluffy» gifts. Club 4 Paws plans to communicate this project annually to spread information and create a more humane and responsible attitude towards animals as companions, not property or accessories. 💚Kormotech's campaign featuring an influencer also includes a significant social component.  🗯 «This collaboration is a perfect match, and genuine intentions to spread good always succeed. We helped Frank fulfill his dream of shaking the paw of the Shayba. In return, he delivered our «secret cargo» to an exhibition in Germany. The elements of the «spy» saga added intrigue and kept the audience engaged. I must add that Frank has a powerful personality, and his dedication to Ukraine should serve as an example to our compatriots. Moreover, working with him is easy, enjoyable, and productive, which is definitely a plus for us», says Alina Smyshliak , Kormotech`s Reputation and CSR Officer.