It's fantastic to see a brand as big as Sony Music Entertainment embracing the #IDLess future! We were delighted to achieve amazing results, with the added benefit of exclusively using premium publishers. #privacybydesign #cookieless #Sonymusic #addressability #advertising #publishing
Anonymised
Technology, Information and Internet
London, England 1,112 followers
Secure digital identities for cookie-less, privacy-first advertising
About us
Anonymised is a decentralised data platform that replaces personal data in digital advertising with anonymous data. We make it possible to target and retarget audiences, frequency cap, measure and optimise marketing campaigns without collecting personal data. We deliver performance to agencies, monetisation to publishers and privacy to consumers.
- Website
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https://anonymised.io
External link for Anonymised
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Broadcast, news, artificial intelligence, digital advertising, data, privacy, and GDPR
Locations
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Primary
Get directions
7 Bell Yard
London, England WC2A 2JR, GB
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Get directions
Passeig de Gràcia
101
Barcelona, Catalonia, ES
Employees at Anonymised
Updates
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We are excited to announce that Anonymised has joined IAB Tech Lab! As the industry still grapples with the decline in audience reach and pressures to improve addressability provenance and transparency, we will join ongoing discussions and lead the next phase of work on Seller Defined Audiences and ID-less inventory. We look forward to helping shape a more privacy-compliant and resilient future for the entire programmatic industry. 🚀 #IAB #IDLess #addressability #privacybydesign
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We had a great time meeting clients at #MadFest London, as well as lots of in person meetings. It was great to see some very engaging speakers on stage, especially one of our publisher clients Alex Kirby from HELLO! Magazine who was on stage with Wunderkind’s Jack Green talking all things Attention. Also, a big thank you to our friends at Outbrain for the happy hour drinks! 🎉
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Our Commercial Lead Allan Tinkler has taken a look at our time in Cannes and what the future of the industry looks like: #IDLess #Privacy #Publishing #Advertising #Data #GDPR
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We are thrilled to announce Allan Tinkler as our newest team member. 👋 Anonymised is not slowing down. With Allan as our Commercial Lead, his experience and expertise will help bring out the best of the team and drive us forward into the ID-less future. We spoke with Allan to hear his thoughts on what's next for him and Anonymised. Read it all here - https://lnkd.in/dJMmwaMp
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Audiences are made of people and IAB categories are not people. This is a great example of a proactive publisher using Anonymised in an innovative way to understand and explain its multi-faceted audiences to brands. Kudos to Rob Brett and his team at Publisher Collective for unlocking value from high-quality, anonymised data!
'Everyone born today in the world WILL be a gamer' Above is a quote from our CEO and Co Founder Tim Edwards - which resonated with me when I joined Publisher Collective 4 years ago. Mobile technology and the penetration of mobile networks along side the advances in computing in the last 20 years means this is true now and most likely true 10 years ago. Then over this weekend I read a fantastic article (below) by Zac Kelly from PHD who echoed the challenges we have faced. Misconceptions like 'My customers are not gamers' - however, the fact is when everyone is a gamer - it's not a compelling reason for a brand to buy everyone. At Publisher Collective - our sites represent 150m UU all in PC and Console Gaming - so when selling to endemic brands launching new games or console releases - we speak their language. However, the challenge that gaming publishers face is attracting the non endemic spend, so separating out the 'type' or 'personas' and the attributes has been a key strategy for us. Zac - went for 4, The Builder, The Puzzler, The Escapist and The Contender. We devised 7, but our thought process was the same, the type of gamer playing a puzzle game, has different traits to the gamer building a virtual empire - and we need to help brands understand these to allow them to spend actively against these differing gamers. No brand wants to buy 'everyone' - not even the toothpaste brands - because 'everyone brushes their teeth' right? But many brands know, gaming is growing, that gamers spends hours gaming, but understanding the nuances and different personas is more of a challenge - but we now have the first party data (using Anonymised), the contextual data and survey data now to help demystify this market and populate a 100% addressable audience in our world of gaming' Once again I will credit Zac Kelly with this quote 'The question becomes not whether to get involved, but rather, where to start.' I believe we have the answers Publisher Collective and can help those non endemic brands better understand gamers - as everyone is and will be gaming. There are many great gaming networks - ours of course, but also Venatus, IGN Entertainment for example - yes we compete - but there is an option for ALL brands - as 'Everyone is or will be a gamer' https://lnkd.in/dccJ_SWT
PART I | Get into the Game: If you're not in gaming, you're behind the curve
https://mumbrella.com.au
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Last day in #Cannes for Anonymised! It was fantastic meeting so many new faces and reconnecting with familiar ones at #CannesLions. ☀ We had a wonderful time exchanging ideas with the teams at GDB and Compliant about the deprecation of 3rd party cookies and the ID-less future. And a special shoutout to the team at Sovrn for a lovely meal and great conversation! 🙏
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Team Anonymised are on the ground in Cannes! Looking forward to spending some time with industry friends and colleagues and discussing the ID'less future. Please reach out to Mattia Fosci or Andy Evans if you would like to catch up!
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We were excited to be at the AOP Association of Online Publishers awards yesterday evening, sponsoring the Best Use of Data Award. 🏆 It was an honour for our CEO, Mattia Fosci, to present the award to the deserving winners, News UK. Congratulations to all the team at News UK on their well earned win! 🏆🎉 Great fun also to catch up with some old industry friends and Anonymised partners 😊 Too many names to mention but always fun to spend time with great people such as Alistair Smith, Alex Kirby and Nino Stylianou. A big thanks to Richard Reeves and his team for putting on such a brilliant show (as always!) and congratulations to all of the winners! If you are interested to see how Anonymised can help your brand embrace the ID’less future book a demo here: https://lnkd.in/eaXf-JcG
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Welcome Chris Clarke to the Anonymised team. 👋 As we continue to expand, we are strengthening our team with Chris as our new Head of Integrations, he brings a wealth of experience as an implementation manager, software developer and success engineer that will empower the Anonymised team. We sat down with Chris to understand what he will bring to the team and our product over the coming months. Read the full interview here - https://lnkd.in/eJyygYgg
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