Arsenal F.C

𝐎𝐮𝐫 𝐧𝐞𝐰 𝐚𝐰𝐚𝐲 𝐤𝐢𝐭: 𝐓𝐡𝐞 𝐮𝐧𝐭𝐨𝐥𝐝 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐨𝐟 𝐀𝐟𝐫𝐢𝐜𝐚 Our new adidas away kit, in partnership with Labrum London, celebrates our connection to our supporters from across the African diaspora in London and beyond. 𝑨𝒓𝒔𝒆𝒏𝒂𝒍 𝒂𝒏𝒅 𝑵𝒊𝒈𝒆𝒓𝒊𝒂 𝒍𝒆𝒈𝒆𝒏𝒅, 𝑵𝒘𝒂𝒏𝒌𝒘𝒐 𝑲𝒂𝒏𝒖, 𝒔𝒂𝒊𝒅: “𝑰’𝒎 𝒔𝒐 𝒑𝒓𝒐𝒖𝒅 𝒕𝒐 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕 𝒎𝒚 𝒄𝒍𝒖𝒃 𝒂𝒏𝒅 𝒎𝒚 𝒉𝒆𝒓𝒊𝒕𝒂𝒈𝒆 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒊𝒔 𝒅𝒆𝒔𝒊𝒈𝒏 𝒇𝒓𝒐𝒎 𝑳𝒂𝒃𝒓𝒖𝒎 𝑳𝒐𝒏𝒅𝒐𝒏. 𝑰𝒕’𝒔 𝒔𝒖𝒄𝒉 𝒂 𝒏𝒊𝒄𝒆 𝒔𝒉𝒊𝒓𝒕. 𝑰 𝒍𝒐𝒗𝒆 𝒉𝒐𝒘 𝒕𝒉𝒆 𝒑𝒂𝒕𝒕𝒆𝒓𝒏𝒔 𝒂𝒏𝒅 𝒄𝒐𝒍𝒐𝒖𝒓𝒔 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕 𝒐𝒖𝒓 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒕𝒐 𝒑𝒍𝒂𝒚𝒆𝒓𝒔 𝒐𝒇 𝑨𝒇𝒓𝒊𝒄𝒂𝒏 𝒅𝒆𝒔𝒄𝒆𝒏𝒕 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒔𝒖𝒑𝒑𝒐𝒓𝒕𝒆𝒓𝒔 𝒊𝒏 𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝒊𝒏 𝑰𝒔𝒍𝒊𝒏𝒈𝒕𝒐𝒏 𝒂𝒏𝒅 𝒂𝒓𝒐𝒖𝒏𝒅 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅. 𝑰𝒕’𝒔 𝒈𝒓𝒆𝒂𝒕 𝒕𝒐 𝒔𝒆𝒆 𝒖𝒔 𝒄𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒊𝒔 𝒖𝒏𝒊𝒒𝒖𝒆 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒘𝒊𝒕𝒉 𝒔𝒖𝒄𝒉 𝒂 𝒔𝒕𝒚𝒍𝒊𝒔𝒉 𝒅𝒆𝒔𝒊𝒈𝒏. 𝑰’𝒎 𝒆𝒙𝒄𝒊𝒕𝒆𝒅 𝒕𝒐 𝒔𝒆𝒆 𝒐𝒖𝒓 𝒕𝒆𝒂𝒎𝒔 𝒘𝒆𝒂𝒓𝒊𝒏𝒈 𝒊𝒕 𝒐𝒏 𝒕𝒉𝒆 𝒓𝒐𝒂𝒅 𝒏𝒆𝒙𝒕 𝒔𝒆𝒂𝒔𝒐𝒏.” The shirt is built upon a black base punctuated with a striking white zig-zag graphic flowing from under the arm, down through the sides and onto the shorts. This design, which represents the movement and flow of people, is bespoke, and hand drawn by Labrum London, and celebrates a pattern commonly found in African designs, artefacts, and decorations.  The new kit is available to buy now at Arsenal Direct, Arsenal stores and selected adidas retail stores. See more below 👇

"𝙄𝙩'𝙨 𝙧𝙚𝙖𝙡𝙡𝙮 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙩𝙝𝙖𝙩 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙛𝙚𝙚𝙡𝙨 𝙞𝙣𝙘𝙡𝙪𝙙𝙚𝙙, 𝙚𝙫𝙚𝙧𝙮𝙗𝙤𝙙𝙮 𝙛𝙚𝙚𝙡𝙨 𝙖 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙪𝙨, 𝙤𝙛 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜, 𝙤𝙛 𝘼𝙧𝙨𝙚𝙣𝙖𝙡. 𝙄𝙩'𝙨 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙛𝙚𝙚𝙡 𝙬𝙚𝙡𝙘𝙤𝙢𝙚 𝙣𝙤 𝙢𝙖𝙩𝙩𝙚𝙧 𝙬𝙝𝙤 𝙩𝙝𝙚𝙮 𝙖𝙧𝙚, 𝙬𝙝𝙤 𝙩𝙝𝙚𝙮 𝙡𝙤𝙫𝙚, 𝙤𝙧 𝙬𝙝𝙚𝙧𝙚 𝙩𝙝𝙚𝙮'𝙧𝙚 𝙛𝙧𝙤𝙢." To celebrate Pride month, we're highlighting the individuals, communities and initiatives that champion the LGBTQ+ community within our game.   Earlier in June, Lia Walti paid a visit to Clubs United, an LGBTQ+ inclusive, grassroots football league, created to provide a safe space for all cis, trans and gender non-conforming identities.   Lia met Hannah, Rowan, Betty and Sarah for a conversation on football and identity, the ongoing meaning of Pride, and how Clubs United has allowed them to be themselves whilst playing the game they love.   The players also discuss Arsenal’s connection with the community and the role the club plays in creating an inclusive environment, by bringing pride, belonging and inspiration and ensuring everyone feels welcome to be a Gooner.   Watch the film, below 👇

𝗔𝗿𝘀𝗲𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻 𝗮𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗦 We are delighted to announce that Arsenal Women will tour the United States for the very first time this summer as part of our pre-season preparations. We will visit Washington D.C. in August, with two matches coming to Audi Field, and we can’t wait to bring our team closer to our Gooners in the US. Supporters can register their interest in tickets now 👇

𝐓𝐢𝐦𝐞 𝐓𝐨 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 | 𝐋𝐨𝐭𝐭𝐞 𝐖𝐮𝐛𝐛𝐞𝐧-𝐌𝐨𝐲 ❤️ When Lotte Wubben-Moy signed her contract extension with the club in 2022, she made a commitment to community work, as well as football. With the help of Arsenal in the Community and the staff at the Hub, the Time to Explore programme was born. The free weekly sessions were designed to provide creative opportunities for 16-year-old girls in Camden, Hackney and Islington and the programme is now in its second year. “𝘛𝘩𝘦𝘺 𝘱𝘭𝘢𝘺 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 25% 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦, 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 75% 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘪𝘴 𝘴𝘱𝘦𝘯𝘵 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘪𝘯 𝘮𝘺 𝘺𝘰𝘶𝘵𝘩 𝘨𝘳𝘰𝘸 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘐 𝘢𝘮 𝘵𝘰𝘥𝘢𝘺,” said Lotte, “𝘛𝘩𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘵𝘩𝘢𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘢𝘯𝘥 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘴 𝘰𝘵𝘩𝘦𝘳 𝘵𝘩𝘪𝘯𝘨𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. “𝘐𝘵’𝘴 𝘢𝘯 𝘢𝘳𝘳𝘢𝘺 𝘰𝘧 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘐’𝘮 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘢𝘵 𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘦𝘴𝘦 𝘨𝘪𝘳𝘭𝘴 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘵𝘰𝘰. 𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘢𝘵 𝘛𝘪𝘮𝘦 𝘛𝘰 𝘌𝘹𝘱𝘭𝘰𝘳𝘦 𝘪𝘴 𝘢𝘣𝘰𝘶𝘵: 𝘪𝘵’𝘴 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘱𝘶𝘳𝘴𝘶𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘧𝘶𝘳𝘵𝘩𝘦𝘳 𝘢𝘯𝘥 𝘶𝘴𝘪𝘯𝘨 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘢𝘴 𝘢 𝘮𝘦𝘢𝘯𝘴 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘢𝘵.” “𝘐 𝘵𝘩𝘪𝘯𝘬 𝘢𝘭𝘭 𝘵𝘰𝘰 𝘰𝘧𝘵𝘦𝘯 𝘢𝘵 𝘴𝘤𝘩𝘰𝘰𝘭, 𝘸𝘦’𝘳𝘦 𝘵𝘰𝘭𝘥 𝘯𝘰. 𝘞𝘦’𝘳𝘦 𝘵𝘰𝘭𝘥 𝘵𝘰 𝘣𝘦 𝘲𝘶𝘪𝘦𝘵, 𝘸𝘦’𝘳𝘦 𝘵𝘰𝘭𝘥 𝘵𝘰 𝘣𝘦𝘩𝘢𝘷𝘦, 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘢𝘭𝘪𝘵𝘺, 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘢𝘴 𝘢 𝘺𝘰𝘶𝘯𝘨 𝘸𝘰𝘮𝘢𝘯 𝘪𝘴 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘧𝘳𝘦𝘦 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘦𝘹𝘱𝘳𝘦𝘴𝘴 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧. “𝘐’𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘢𝘵 𝘦𝘷𝘦𝘳𝘺 𝘛𝘶𝘦𝘴𝘥𝘢𝘺 𝘵𝘩𝘦𝘴𝘦 𝘨𝘪𝘳𝘭𝘴 𝘤𝘰𝘮𝘦 𝘥𝘰𝘸𝘯 𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘣𝘦 𝘧𝘳𝘦𝘦 𝘪𝘯 𝘵𝘩𝘢𝘵 𝘸𝘢𝘺.”

18 months ago we created the Arsenal Creative Studio, an integral function within our marketing department, responsible for working collaboratively across the wider team to bring to life our new brand strategy, deliver creative excellence, and fuel our connection with our supporters. This week we were awarded a Wood Pencil at the D&AD awards in the Film category for our 23/24 3rd kit launch campaign, our first project delivered through the Arsenal Creative Studio. One of the team put it perfectly by saying that this is testament to the talent and hard work of our many team-mates involved, from brief to execution. I couldn’t agree more, and I couldn’t be more pleased for everyone who helped to bring this campaign to life!

Very proud to see our team collect the Women's Football Business Award at the Football Business Awards last week, recognising our efforts to grow the women's game.   We held six women’s matches at Emirates Stadium in the 2023/24 season, breaking three WSL attendance records and achieving back-to-back sell outs.    Our approach across the club has always been test and learn, rooted in data and insights and supported by a fantastic team. This keeps us nimble as we continue to nurture the new audience attending women's matches, and keep them coming back. Next season, we take the next step forward on our 37-year journey, as the Emirates becomes the main home of Arsenal Women. 

𝐊𝐞𝐞𝐩 𝐩𝐮𝐬𝐡𝐢𝐧𝐠, 𝐤𝐞𝐞𝐩 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐭𝐞𝐚𝐦. 𝐘𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐦𝐚𝐤𝐞𝐬 𝐮𝐬 𝐰𝐡𝐨 𝐰𝐞 𝐚𝐫𝐞. 

𝐎𝐮𝐫 𝐧𝐞𝐰 𝐡𝐨𝐦𝐞 𝐤𝐢𝐭: 𝐘𝐞𝐚𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐚𝐧𝐧𝐨𝐧   We're delighted to introduce our new adidas home kit for the 2024/25 season, celebrating our togetherness as one club, pushing forward in the pursuit of progress.    𝑮𝒂𝒃𝒓𝒊𝒆𝒍 𝑴𝒂𝒓𝒕𝒊𝒏𝒆𝒍𝒍𝒊 - “𝑺𝒊𝒏𝒄𝒆 𝒋𝒐𝒊𝒏𝒊𝒏𝒈 𝑨𝒓𝒔𝒆𝒏𝒂𝒍, 𝒊𝒕 𝒉𝒂𝒔 𝒃𝒆𝒆𝒏 𝒄𝒍𝒆𝒂𝒓 𝒕𝒐 𝒎𝒆 𝒉𝒐𝒘 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒕𝒉𝒆 𝒄𝒂𝒏𝒏𝒐𝒏 𝒊𝒔, 𝒕𝒐 𝒕𝒉𝒊𝒔 𝒈𝒓𝒆𝒂𝒕 𝒄𝒍𝒖𝒃 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒔𝒖𝒑𝒑𝒐𝒓𝒕𝒆𝒓𝒔. 𝑰𝒕 𝒆𝒑𝒊𝒕𝒐𝒎𝒊𝒔𝒆𝒔 𝒐𝒖𝒓 𝒔𝒑𝒊𝒓𝒊𝒕 𝒂𝒏𝒅 𝒘𝒆’𝒓𝒆 𝒆𝒙𝒄𝒊𝒕𝒆𝒅 𝒕𝒐 𝒘𝒆𝒂𝒓 𝒊𝒕 𝒐𝒏 𝒕𝒉𝒆 𝒑𝒊𝒕𝒄𝒉 𝒘𝒊𝒕𝒉 𝒑𝒓𝒊𝒅𝒆 𝒏𝒆𝒙𝒕 𝒔𝒆𝒂𝒔𝒐𝒏."   Our traditional colours of red and white are complimented with a slick navy addition, which combines to create a modern looking design and features our club's iconic cannon is at the heart of our home kit for the first time since the 1989/90 season.    Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.   The new kit will be worn on pitch for the first time by our women's first team when they take on Brighton in the final match of the WSL season on Saturday 18th May and is available to buy now at Arsenal Direct, Arsenal stores and selected adidas retail stores. See more below 👇

𝐄𝐦𝐢𝐫𝐚𝐭𝐞𝐬 𝐒𝐭𝐚𝐝𝐢𝐮𝐦. 𝐀𝐫𝐬𝐞𝐧𝐚𝐥 𝐖𝐨𝐦𝐞𝐧'𝐬 𝐧𝐞𝐰 𝐦𝐚𝐢𝐧 𝐡𝐨𝐦𝐞.  Next season, we’ll host 11 women’s matches at Emirates Stadium, making it the main home of Arsenal Women for the first time. This is a new chapter in our near-40-year story, representing the next step forward in our pursuit of winning major trophies and our collective drive for sustainable growth of the women's game. We can’t wait to continue this journey with our supporters. More ⤵️ https://lnkd.in/gGXWPpmB

We're proud of you, Vinai