Bray St.

It takes years to build a good reputation, but it can come crumbling down in a heartbeat. So, if you truly value your brand, this LinkedIn Live event is one you can't miss! Managing your brand successfully can make a tangible difference in your company culture, growth and customer acquisition. Join our expert panel as they explore the role of brand management in influencing the entire trajectory of your business: 1. Bray St.'s very own Founder and Managing Director Daniel Dagher 2. Peter Wozny, Senior Legal Counsel and Brand Communications Lead at Btomorrow Ventures, 3. With facilitator Syma Mian, Agency Development Lead at TikTok. Sign up below! 👇 #branding #BrandManagement #Growth #B2BMarketing #B2BSaaS #Webinar #BrandWebinar #ReputationManagement

Two simple things people often forget when it comes to managing your brand: 1. Staying ahead of the curve 2. Having a laser focus on growth These are just a couple of the tidbits from our LinkedIn Live last week with branding experts Peter Wozny, Syma Mian and our very own Daniel Dagher. If you're new to brand management, or want to refresh your skills, their insightful discussion is a can't-miss. What are you waiting for? Catch up below 👇 #BrandManagement #BrandReputation #Growth #ReputationManagement #Branding

The Disability Pride flag is a brilliant example of how a picture is worth a thousand words - something we know well in the branding world. Celebrated straight after LGBTQ+ Pride Month, Disability Pride Month happens every July. Its origins lie in a law passed in the US in 1990, called the Americans with Disabilities Act (ADA), to give people with disabilities the right to be treated fairly and equally. The month-long event is an opportunity to raise awareness of disabilities and to celebrate the diversity of the disabled community. Created by Ann Magill, a writer who has cerebral palsy, in 2019, the colours represent types of disabilities: Red - Physical disabilities Gold - Neurodivergence White - Invisible and undiagnosed disabilities Blue - Mental illnesses Green - Sensory disabilities The grey background commemorates disabled people who've died due to discrimination. The diagonal placement of the stripes is also purposeful. They show how disabled people have to work around the barriers they face in the world. This is a great article from the BBC that gives the lowdown on the month and the story behind the Disability Pride Flag: https://lnkd.in/eRt4F8SA #DisabilityPrideMonth #Disabilities #Equity #Diversity #Inclusion

Brand design. Nothing more than a bit of art, right? If you've ever thought this, these reimaginings of Lemsip, Duracell, M&M's and Evian will make you think twice. The designer Mehmet Gozetlik tests our perceptions by showing us some famous grocery products with a range of variations in the design, going from maximalist to minimalist. He gradually removes images, colours and logos, and keeps just one thing constant: the font. (Helvetica Neu Bold for the font geeks out there🙌). On the one hand, you could argue that stripping out the 'noise' gives consumers a better shopping experience. As Lisa says below, maybe it allows consumers to focus more on the product itself than its packaging. But we'd argue that removing everything that makes these brands unique leaves customers faced with a sea of sameness that makes them work harder. No longer will they see, at a glance, the picture of a mountain that evokes the idea of natural spring water, or the freshness of mountain air. Or the pink battery-powered bunny that famously runs endlessly in the TV advert. Or the golden harp that harks back to history and Irish origins. These brand identities and stories are completely lost in their reimagined states. This is definitely an argument for thinking that the minimalism movement has gone too far. Do you agree? Can you be minimal and still give customers what they want? #BrandDesigns #Branding #BrandCodes #Design #ProductDesign #Brands https://lnkd.in/geS9Qe9X

Just two days to go until our next scintillating LinkedIn Live featuring TikTok's Syma Mian! We're thrilled that Syma will be returning to keep us on our toes as we discuss all things brand management. Their in-depth knowledge of growing creator brands on TikTok, fuelled by their passion for championing diversity and equity, makes them ideally placed to get to the heart of the matter. Don't miss out: https://lnkd.in/eVxiJdPN #BrandManagement #ReputationManagement #LinkedInLive #Branding

What does the future of the hospitality industry look like? Is the reception desk dead? Are we all checking in to hotels on screens? Is the concierge a robot? 🤖 Wonder no more, as the hospitality-focused tech company For-Sight has just updated its industry report to reflect the newest trends. 1️⃣ Green is still top of the agenda. Our passion for all things positive for the planet means that this warms the cockles of our heart. Big name hotel brands have implemented water conservation systems and energy consumption monitoring systems lately. The next step for them will be to communicate these positive changes to their customers. 2️⃣ Direct email is still a top channel for reaching potential customers. For-Sight's advice is to make the most of this by personalising emails to customers. 3️⃣ You need to balance AI with the human touch. There's no denying that CMOs are VERY interested in AI and what it can do for them. But while check-in screens may be welcome, it might not be time to wheel out the robot concierge just yet. To learn more about the trends you need to keep an eye on in the hospitality industry over the next year, check out For-Sight's updated report below. https://lnkd.in/ee5vKZXS #Hospitality #HospitalityTech #HotelTech #B2BSaaS #CRM #AI

Thrilled to announce Peter Wozny, Senior Legal Counsel and Communications Lead at Btomorrow Ventures (BTV) as a key speaker on our next LinkedIn Live panel! Peter expertly steers BAT’s corporate venture capital fund’s legal, brand and reputational initiatives. He uses his skills to support BTV, which invests in early stage companies across the globe to help transform and diversify its parent company’s business away from tobacco and combustibles towards A Better Tomorrow™. This includes minority investments in exciting and innovative consumer brands to game-changing ESG, technology and new science companies. Want to learn more about how he overcomes these challenges to create the perfect balancing act between the start-up, founder and corporate? Make sure you register to attend our LinkedIn Live at 3pm BST, Wednesday, 10th July, where he’ll be joined by our very own Founder Daniel Dagher and TikTok’s Syma Mian to chew the fat on all things brand management and building a reputation from scratch. We look forward to seeing you there! 👇 https://lnkd.in/eVxiJdPN #Branding #B2BBranding #Reputation #BrandManagement #Tech #ReputationManagement #1WeekToGo

We’re wrapping up Pride Month with a big bang in London! We had the privilege of being invited to join the London Pride parade with our client Btomorrow Ventures and BAT again, and have tons of brilliant footage capturing the team's excitement and joy on the day. This year, Bray St. helped BAT to project a cohesive vision with the float truck and obligatory colourful merchandise, with the incredible DJ Envy providing the soundtrack to our memorable day. It was an amazing occasion celebrating inclusivity and the LGBTQ+ community - and we're on a mission to maintain the mood all year round. Check out some of the photos from the day, and stay tuned for more exclusive footage, including interviews with the team! #Pride #PrideMonth #LondonPride #LGBTQ+ #Inclusion #Equality #WeAreEverywhere #BUnited

If you’ve got your sights set on a stratospheric growth trajectory for your business, don’t miss the opportunity to see our Founder and Managing Director Daniel Dagher at our next LinkedIn Live event 🚀 An expert at getting right to the heart of the matter, Daniel will be on a panel of experts discussing the ins and outs of brand management and how businesses can leverage strategic partnerships to foster mutual growth and success. Joining him will be Btomorrow Ventures' Peter Wozny and TikTok’s Syma Mian. Together, they’ll delve into the strategies for shaping your brand reputation and measuring the effectiveness of your branding efforts. 3pm BST, Wednesday 10th July, mark it in your calendar and make sure to tune in! Sign up here: https://lnkd.in/eVxiJdPN #Branding #B2BBranding #Reputation #BrandManagement #ReputationManagement

A rainbow says a thousand words. #PrideMonth #Diversity #Inclusion #Pride