City Nation Place

#CNPGlobal24 is returning to London! We're looking forward to celebrating our tenth year of bringing the world of place branding together, and we already have a stellar line-up of speakers confirmed - with more still to be announced! https://lnkd.in/d8S2JKZ The super early bird rate runs out at the end of the month, so make sure you book your place before July 31st to save up to £170 off the price of your ticket! Here's a quick sneak preview of the expert place leaders you'll be able to hear from this November 6-7th: Christian Biller, Swedish Institute Neil Frauenglass, Visit Philadelphia Nouf Mohamed Al-Bushlaibi, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) Sithembile Ntombela maNdaba, Brand South Africa Jessica Radford, Brand Tasmania Ben Lynam, The Travel Foundation Laura Citron OBE, London & Partners Kaitlin Eskelson, MPA, Visit Salt Lake Guðrið Højgaard, Visit Faroe Islands Adriana Acosta, esencial COSTA RICA Barry Rogers, Dublin City Council Culture Company Daniel Hengeveld, Toronto Global Janneke Hendrikx, NBTC Netherlands Board of Tourism & Conventions Thank you as well to our partners at Bloom Consulting, Brand Finance, C Studios, Epsilon, Miles Partnership, MMGY Global, Resonance, Simpleview, TOPOSOPHY, and Zartico for their ongoing support of the conference. We're looking forward to seeing everyone in London! https://lnkd.in/d8S2JKZ

Here are a few lessons on multisensory branding from successful place brands around the world: https://lnkd.in/eCw68rJK Hunter Design's Aleksandra Milewicz unpacks how place brand and place marketing teams can develop touchpoints that appeal to all the senses - including scent, sound, taste, and touch. Discover how other places are working to put 'feel' back in the 'look and feel' to ensure you can create memorable connections with your audience. #placebranding #placemarketing #multisensorymarketing #marketing #citybranding #nationbranding

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Don't miss interviews with place leaders from around the world! We're putting the spotlight on the CEOs, the Directors, and the CMOs who are re-defining place branding and place marketing to put their cities and nations on the map: https://bit.ly/3ASiB9y

"Every place is different and one size doesn’t fit all – launching a new place brand and marketing effort means trying different activities, learning what works and what doesn’t – including what your stakeholders feel is valuable or what isn’t." We sat down with Louisa Shaw, Head of Place Marketing at We Are Staffordshire , to understand how they built a successful place brand strategy for the region and how they're engaging their private sector as ambassadors: https://lnkd.in/dFbC_xV4 #placebranding #Staffordshire #privatesector #CNPAwards

The role of the DMO has changed considerably. More and more, destination marketing organisations are looking to better serve their whole community, not just those in the tourism and hospitality industry. However, destinations need more tools at their disposal to deliver effectively against these new objectives, and it all starts by asking yourself a fundamental question: why do you want tourism? https://lnkd.in/eCNjnr2f The Travel Foundation's Ben Lynam shares learnings from a new global research project into what makes a visitor economy more or less sustainable, featuring insights from expert industry leaders: Thijs de Groot, NBTC Netherlands Board of Tourism & Conventions; Katarina Thorstensson, Göteborg & Co; Marta Domènech Tomàs, Agència Catalana de Turisme / Catalan Tourist Board; Bernadett Papp, European Tourism Futures Institute; and Calum Matthews, 4VI Group [formerly Tourism Vancouver Island] Dive in to discover how you can demonstrate the ways your visitor economy contributes to broader community goals and to secure your organisation a seat at the wider placemaking table: https://lnkd.in/eCNjnr2f #destinationmanagement #destinationmarketing #tourism #sustainability #sustainabletourism

We're delighted to have FINN Partners as one of our #CNPExperts! Finn Partners is one of the fastest-growing global independent agencies. More than an agency, they are a bold collective of communiactions advocates, stewarding brands, protecting reputations, influencing public policy and leveraging data and analytics to shape the most important conversations of our day. Find out more about Finn Partners here: https://lnkd.in/e3a-Dw-n Or check out our #CNPExperts here: https://lnkd.in/dauZfds

We want to understand what challenges and opportunities are facing place branding and place marketing teams in Australasia and South East Asia - complete this survey for your chance to win a ticket to the inaugural CNP Australasia in February! https://lnkd.in/esfpZvy3

2024 is election year. More people are due to vote this year than in history, with nearly half of the global population heading to the polls. And today, the British population are casting their ballot for their national government. As we wait to discover the election results, we asked our #CNPUK24 speakers what they saw as the biggest emerging opportunities for cities and regions in the UK. Read on to find out how places are redefining the role they play in the development of our country: https://lnkd.in/eZ4nmjWp Thank you to Maria Manion, Cambridge BID, Alex Harvie, Glasgow Life, Kirsty McLean, Liverpool City Region Combined Authority, Adam Bryan, Medway Council, and Louisa Shaw, We Are Staffordshire / Staffordshire County Council, for sharing your insight with us. We look forward to learning from you at #CNPUK24! Haven't booked your ticket to City Nation Place UK yet? You can see the full agenda here: https://lnkd.in/dJSj7fg #placebranding #citybranding #placemarketing #tourism #economicdevelopment #Cambridge #Glasgow #Liverpool #Medway #Staffordshire

Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions... https://bit.ly/3cQJYIc