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😍 How good does this look! It was great to be part of this deployment and work with EE to create an eye-catching local retail experience!

Looking to improve brand recognition in retail environments? Consider a brand character—something Wall's has launched in time for the summer in a £10M blockbuster campaign 💰 . Characters are a fantastic, distinctive asset that can help your brand stand out from an increasingly cluttered retail environment. In fact, research from System1 in the UK showed that ads with characters achieved almost double the brand recognition as ads without characters. When launching your next global #PoS activation, think of ways you can bring a brand character into the mix. It might be an animated character like Wallie from Wall's, a celebrity or a customer. The key to success is to use this character consistently over the long term. This will help consumers remember and recognise your brand, building mental availability to power long-term demand for your products. https://lnkd.in/eZm6nUr8

If you're looking for inspiration for local activations during this summer of sport, then look no further than this great campaign served by LUSH at Wimbledon🎾. What we love about this campaign: 🏡It is a local and super-intelligent activation of a popular sporting event that will capture visitors' attention. It is distinctive, memorable and shareable. 🙋It creates FOMO by creating exclusivity. Some campaigns don't have to be rolled out globally. In fact, less can often be more. 🥎It is a clever play on its product and keeps its bath bombs front and centre with minimal signage required for impact. If you want to activate your brand around sporting events this summer, think about what you can do locally with your product to maximise the attention and foot traffic around these events. While you might not have a bath bomb you can turn into a tennis ball, a smart display may transform the perception of your product into something relevant for the local market. Well played LUSH 👏

We love this insightful post from Will Poskett highlighting the issues of cutting ad spend, especially for growing brands. As Will points out, reducing marketing investment can lead to: 🚫 Loss of brand momentum 📉 Decline in sales momentum 🔇 Getting drowned out by competitors For brands it's not just about maintaining presence, but strategically investing in your brand's future. It's all about consistent brand deployment. Next time you're considering budget cuts, ask yourself: 🤔 How will this impact my brand's long-term visibility? 💪 Am I giving my brand the strength it needs to compete? 🔍 What opportunities might I miss by cutting back?

Influencing in-store behaviour is no easy task. Retailers want to keep noise to a minimum, and shoppers can view plastic-heavy displays as wasteful and environmentally harmful. Still, brands need to get their message heard to convince consumers to take action. Gail van Dijk discusses how brands can overcome these challenges in Chain Store Age, with behavioural interventions that shift the focus from messaging to action, including: 🤳Contact-free displays that make it easier than ever to buy a product 👀Naked products that sell themselves through augmented reality and artificial intelligence, and 💃 No mess, no fuss, try before you buy digital experiences Read more 👇

Looking for a little summer inspiration for your point-of-sale activations this summer 😎? This post from Tim Nash shows off the cool power of ice cream 🍦! Not a bad way to "scoop up tangible engagement" from consumers!

What does predisposing more people to your point-of-sale activations actually mean in practice? We take Insights by Kantar's latest rules for #brand growth and apply them to #PoS activations in our latest blog. What did we learn 👨🏫? For PoS activations, it is important to be bold, differentiated, and distinctive. You need it to be seen, particularly where your customers tend to make their purchases. You need to take your PoS activations to new places to drive growth. But most importantly, you must ensure brand consistency to maximise its power and potential to grow your brand. Read more below 👇

Sustainable procurement has been a theme for us this month, with Adam Spurdle highlighting the challenges and complexities surrounding the topic. In his latest article for SupplyChain247, he outlines some of the ways businesses can create greener supply chains. If you work in #procurement, this is certainly one to read 👇

New research by Insights by Kantar—"Blueprint for Brand Growth"—certainly makes the case for investing in #PoS activations with 'Rule 2: Be more present'. But what happens if we apply all the rules to PoS activations? We give it a try in our latest blog which explores each rule in relation to PoS activations. What did we learn 💡? 🎉 Rule 1: Predispose more people - Make your PoS POP to positively impact more people. 👀 Rule 2: Be more present - Be consistent with your brand and always be easy to buy 🧭 Rule 3: Find new space - Explore new places to activate Read more below 👇 #branding #retail #marketing #pointofsale

It’s time to “ruffle feathers” if you want to stand out in-store and no more so than in supermarkets, where people face a choice of up to 35,000 products. In this article, Wander Bruijel, Chief Strategy Officer at Born Ugly, makes the case for distinctiveness in the grocery category. And we couldn’t agree more and believe it is equally applicable across any retail category, where consumers are faced with choosing from a wall of “same, same but different” products. That’s why what you do in-store matters. It’s why point-of-sale activations can be so impactful. But don’t clutter the scene with discount promotions, rational logic or boring benefits. Do something different. Use your brand assets – your colours, your characters, your logo. And be memorable. This will help your products fly-off the shelves.