Genius Sports

Ahead of this weekend's WNBA (Women's National Basketball Association) All-Star game, read this great op-ed from Rebecca Dyer on: 🏀 The record-breaking start to a historic WNBA season 📊 Our role powering optical tracking and new insights for teams ➡️ Her own basketball career and lifelong love of the league This article was originally published in Sportico.

Ahead of this summer's Olympic Games, we've struck a new deal with X to launch 'Trend Genius', allowing advertisers to align with real-time conversations to accelerate ad attention. A fantastic example of how we apply data and pre-programmed creative to help brands reach and engage audiences at crucial moments. Press release: https://lnkd.in/e7gS47xs

🎙️⚽ Burnley Football Club recently became the subject of U.S. investment, with star-studded names including JJ Watt and popular YouTube collective Dude Perfect taking a stake in the club. In episode of 11 of 𝐓𝐡𝐞 𝐅𝐚𝐧 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐨𝐝𝐜𝐚𝐬𝐭, Marcus Mellor shares how one of England’s oldest football clubs is attacking the U.S. market and driving North American audience growth. 🚀 How and why Burnley FC is targeting U.S. audience expansion 🗃️ The role of first-party fan data in attracting new sponsors 🤝 How JJ Watt and Dude Perfect are helping charge Burnley's U.S. growth 📺 A unique streaming deal with TikTok to drive women's football viewership Listen 👉 https://bit.ly/3zHXAk5 #fanengagement #thefanengagementpodcast

🏈 This upcoming season, the Jacksonville Jaguars will return to London for games against the Chicago Bears and New England Patriots. With marketing rights to the UK & Ireland, the Jags has forged strong year-round connections with its UK fanbase, stretching far beyond just ticket sales according to Jennifer G.. Join our webinar later this month when Matthew Ryter hosts Jennifer and Maria Gigante to explore the Jaguars' digital engagement strategy for the UK and Ireland. Register now 👇 https://bit.ly/3S11Phc #fanengagement #nfl #sportsmarketing

Wondering what it's like to be a Genius? 👀 In the last few weeks, we've kicked-off summer internship programmes across our Tallinn and LA offices. 💪 The programmes will see groups work in a range of functions including operations, trading and technology, with workshops and mentorship throughout. #geniussports #lifeasagenius 

🤖 Welcome to a new era of intelligent sports. In partnership with SportBusiness, we’ve launched our latest whitepaper, 𝐓𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐚 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐨𝐟 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐬𝐩𝐨𝐫𝐭𝐬, exploring how the combination of AI and data is unlocking new possibilities across all levels of sport: 📈 How AI is translating huge quantities of sports data into meaningful insights 📊 The key growth pillars driving AI’s rising influence in sport 💥 What new machine-led insights mean for rights-holders, content owners and brands 🔮 From 1:1 personalised experiences to entirely new ad inventory, what does the AI future look like? 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐧𝐨𝐰 👉 https://bit.ly/45X4EW9 #sportsdata #AIinsport #sportstech

🚨 Last call to sign up for our webinar at 11am EDT | 4pm BST today. Join Matthew Ryter as he hosts Mario Diez (PEER39) and Manny Puentes in a discussion on how to harness the power of contextual data to engage with passionate and loyal sports fans. They'll cover: 🔷 The unique advantages of applying sports context in your campaigns 🔷 Advanced strategies for second-level keyword and topic optimisation 🔷 Best practices for implementing your campaigns with contextual signals Register now: https://lnkd.in/gxhSRuXt #sportsadvertising #sportsmarketing #webinar

Ten years on from its first game in London, the Jacksonville Jaguars remains at the heart of the National Football League (NFL)'s UK & Ireland growth. Later this month, Matthew Ryter will be joined by Jennifer G. and Maria Gigante to uncover the Jags' digital engagement strategy in international markets and how the team is maximizing its UK & Ireland marketing rights. Our latest webinar will cover: 🔗 How to build and engage a fanbase in overseas markets 🛒 How the Jags segments fans and delivers tailored marketing campaigns 📍 How the Jags delivers localized sponsor activations in the UK & Ireland 🚀 How NFL engagement is changing – and where the Jags’ international expansion goes next

🚨 Next Wednesday, Matthew Ryter will be joined by Mario Diez and Manny Puentes to discuss how advertisers can leverage contextual sports data to drive a new era of real-time sports marketing. Whether it's integrating Patrick Mahomes' passing yards into live ad creative, or pacing media buying to ensure that ads are delivered after the next Copa America goal, live sports data is enabling exciting new possibilities. The session will also cover topics including keyword and topic optimisation for sports-related content, and the role of emerging channels like connected TV when targeting sports audiences. Register now: https://bit.ly/3XmufWj #sportsmarketing #digitalmarketing

🎤 This afternoon, Manny Puentes took to the mic with Simon Watson at MAD//FEST, explaining how brands can engage sports fans in the digital age via channels like streaming, and the role of first-party data in powering contextual live sports marketing campaigns.