42% of digital waste. That's what we found by analysing 7 billion impressions across the 2023 Q1 campaigns of a giant retailer. Ads that did not meet viewability criteria were responsible for 42% of the total greenhouse gas emissions. That’s 3,650,457kg of CO2e from digital waste in one quarter. Good Measures helps you discover digital waste in your campaigns, so you can take action with confidence. Learn more: https://lnkd.in/en5kp44t
Good-Loop
Advertising Services
London, England 6,284 followers
We make it easy and profitable for big brands to do good at scale through Good-Media™.
About us
Good. It’s our secret sauce. Every ad run with us does good in the world. Raising money for causes, reducing emissions and funding quality journalism through Good Media ™. Our products turn ads into campaigns that earn attention, build trust and create memories by creating meaningful value exchanges between consumers and brands.
- Website
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good-loop.com
External link for Good-Loop
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Marketing, Social Enterprise, Charitable Donations, and Advertising
Locations
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Primary
Get directions
Victoria Embankment
M25/26 South Wing, Somerset House
London, England WC2R 1LA, GB
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Get directions
9 St Colme Street
Edinburgh, Scotland EH3 6AA, GB
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Get directions
578 Broadway FL 7
New York, New York 10012, US
Employees at Good-Loop
Updates
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Carbon shouldn't become another tax on the 4th estate. “We must stop telling advertisers that they are reducing their emissions by blocking publishers: that is wrong and factually incorrect,” as stated by our CTO, Will Luttrell, this week on ADWEEK [https://lnkd.in/epX8KaRv]. And the latest GARM standards agree. We believe advertising plays a crucial role in supporting journalism. That's why we’re offering all publishers free access to Good Measures, the most accurate carbon measurement tool that helps you understand and improve your carbon footprint, without the exorbitant tech fees or punitive block lists. Sign up today: https://lnkd.in/ezyhpMNw
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We’re having a great time talking all things Good-Media™ at Cannes Lions International Festival of Creativity. 👉 And we couldn’t agree more: media has an important role to play in carbon emissions reduction, and collaboration between parties is key. Thanks to everyone involved in making this panel happen and to Emma Withington for inviting our Claire Gleeson-Landry to the conversation.
🎉 Day 2 at Cannes Lions Festival of Creativity 2024: Insights and Innovations! 🎉 What a day of discussion for Cannes Lions International Festival of Creativity Day 2. From cookies to sustainability, collaboration, to effectiveness, the day saw conversations around some of the biggest topics in Media. 🌟 Panel Highlights: giffgaff x MG OMD Sustainability Roundtable Hosted by Clear Channel UK, this talk saw our very own Emma Withington, Chief Planning Officer, MG OMD, and our clients from giffgaff, Sophie Wheater, Chief Marketing Officer and Georgina Bramall, Marketing Strategy Director, facilitate a great discussion looking at how we can all be more action orientated when thinking about sustainable marketing and media's role in that. Key takeaways: •When committing to sustainable business goals the conversation needs to be both continuous and ongoing as an ongoing reminder of its importance •Media has an important role to play in carbon reduction - not all businesses are aware that it's a key lever they can pull to reduce carbon •Collaboration between agencies, clients, media owners is a big unlock. It's not about competition Thank you to our collaborators: Matt Bourn Director of Communications, Advertising Association; Nicki Hare (Shields), CMO & Chief Development Officer, Omnicom Media Group UK; Jonathan Hall, Managing Partner, Sustainable Transformation Practice, Kantar; Neil Stubbings, Agency Group Head Amazon; Claire Gleeson-Landry, Head of Investment & Sustainable Media Good-Loop. VIOOH and New Digital Age Panel Emma Withington’s been busy! Also participating in an insightful discussion with VIOOH and NewDigitalAge. Looking at the challenges, barriers and opportunities in this reality-developing channel. The talk covered crucial topics such as the death of the cookie and the power and effectiveness of programmatic DOOH. It was a brilliant exchange of ideas that emphasised the evolving landscape of digital advertising. 🔔 Exciting Announcement from Omnicom Media Group Omnicom Media Group also announced a new partnership with The Trade Desk, bringing bespoke capabilities to maximise media performance. Innovations include leveraging bid firehose data to enhance video planning and infusing purchase signals to improve video sales performance by over 20%. Read more here: https://lnkd.in/ekHyqpfN Stay tuned for more updates as we continue celebrating creativity and innovation throughout the week! #CreatingDifferenceThatMatters #CannesLions2024
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We are ready for the new age of media carbon measurement. We are ready to help you take action with confidence. Learn more about our updated Good Measures Suite. https://lnkd.in/en5kp44t
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1 day left to enter our $500 restaurant voucher prize draw. Take 2 minutes to fill out our survey on who’s responsible for measuring the carbon footprint of ads. Don’t miss it: https://lnkd.in/eXR8QiyB
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It’s a win, win. Take 2 minutes to fill out our survey on where responsibility lies with the carbon measurement of ads for a chance to win dinner on us. Check it out: https://lnkd.in/eXR8QiyB
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Good-Loop reposted this
Founder & CEO at Good-Loop | Forbes 30U30 | Ad Age’s Women to Watch | Campaign's Inspiring Women '23 | UN Women Global Innovator
Fancy winning a $500 restaurant voucher, by answering 5 quick questions? That's 100 bucks a question - excellent ROI 💁♀️ https://lnkd.in/eBdHZGCH
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We’re cutting through the finger-pointing to find out who AdLand thinks should measure the carbon footprint of ads. And we want your input. Take our 2-minute survey for a chance to win a $500 restaurant voucher. Click here to take part: https://lnkd.in/eXR8QiyB
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Exciting opportunity alert! Join us at Good-Loop as our new VP Global Sales (US). Our mission is to create a positive role for advertising in society and we do that by building products that help brands plan, measure and buy Good-Media™ As VP Global Sales, you'll lead our revenue efforts, collaborating closely with our CEO to drive strategic growth. If you're a seasoned sales leader with industry know-how and a passion for driving change, we want to hear from you! Apply now and be part of our mission to reshape advertising for good! https://lnkd.in/g9nd8NDv Visit our website and learn more about us: https://good-loop.com/ #JobPosition #VPGlobalSales #AdsForGood
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They're ads, except they connect brands with sports fans who care. A spectacular lineup of global sporting events is set to draw the attention of fans worldwide this year and we can help you make the most of these moments with Good-Media™. Find out more: https://lnkd.in/eyPhe4YF