LXA

Are you battling with your ABM strategy? The LXA team has been working hard on our latest Periodic Table for Account-Based Marketing - a handy checklist for driving ABM excellence. 🔎 Grab your copy here: https://lnkd.in/dbWh4ZWT

Are you ready to drive your marketing transformation within your organisation? It all begins with building an exceptional marketing team, and we’re here to help! Join our CEO and course instructor, Carlos Doughty, on July 24th at 15:00 BST | 07:00 PDT | 10:00 EDT | 16:00 CEST for an exciting online Webinar: Mapping and Stacking a High-Performance Marketing Team: Org Structure, Roles, and Competencies. What’s in store for you? Here’s a sneak peek: 🧩 The different types of shaped marketers – Discover who you need on your team and why 🎯 Mixing, matching, and aligning – Learn how to blend diverse marketing roles into a cohesive, powerhouse team 🏆 Embedding capabilities in your DNA – Find out how to build and sustain critical skills and competencies within your organisation 📚 Advancing your marketing academy – Get practical insights on how to elevate or establish your internal marketing training programs Expect plenty of insights, strategies, and those "aha" moments as Carlos walks you through the essentials of high-performance team dynamics. This isn’t just another webinar – it’s a game-changer for your marketing org structure! The best part? It's free, so why not share this with a colleague who could benefit too? 😊 Reserve Your Spot Now - https://hubs.ly/Q02G2vVY0 #MarketingCapabilities #MarketingTransformation #KeepUpgrading

We're #hiring! We're looking for a Content & Campaign Executive to join us in our London office; could it be you?

Navigating the dynamic landscape of technology, decoding intricate data regulations, ensuring seamless multichannel customer experiences, and leading a diverse team – it seems like the challenges just keep coming, doesn't it? We get it – achieving marketing excellence for your organisation is no easy feat. That's why we've curated the quintessential resource to assist you in crafting the ultimate marketing academy. Join us in architecting your marketing academy as we bring together the essential elements of a comprehensive marketing capabilities programme in one strategic view. The Marketing Capabilities Periodic Table is your blueprint for creating a lasting impact and seamlessly integrating marketing prowess into your organisation's DNA. Designed to guide you through every stage of a marketing capability programme – from initial audit to academy design – our tool acts as a checklist for building effective marketing academies. It covers crucial elements, skills, tech requirements, and strategies for driving adoption and improving learning outcomes. The periodic table breaks down into five categories: 1️⃣ Assessment & Design: Craft an engaging marketing capability programme designed to address identified needs and implement with clear goals 2️⃣ Capabilities & Competencies: Explore a comprehensive list of individual and organisational skills and knowledge. Focus on core competencies, such as marketing strategy and data 3️⃣ People & Structure: Elevate organisational capabilities through strategic approaches – reskill, upskill, recruit, partner. Uncover the types of roles, job titles, and functions crucial for programme success 4️⃣ Operations & Enablement: Set the operational backbone for success, emphasising adoption and embedding. Discover the essentials for a robust and adaptable approach, including workflow optimisation and agile marketing practices 5️⃣ Tools & Technology: Craft an effective tech stack to wrap around your marketing capabilities vision. Explore tool types, learning technologies, and practices to manage them seamlessly Craft your marketing strategy by developing, adopting, and embedding capabilities across these critical elements. Download your copy - https://hubs.ly/Q02FyS5M0 #MarketingCapabilities #KeepUpgrading

Agencies.. we got you 👇 In this AI-enabled marketing world, it is essential to stay ahead of industry trends in order to understand your customers and deliver competitive results. It's not easy to stay ahead of the game in an ever changing landscape, we get it. This is why we have created "Driving Agency Growth in 2024 Report", to learn how agencies are broadening their offering to support organisations in building effective data stacks and implementing AI Solutions.  Based on detailed surveys and numerous interviews with agencies and CMOs, this report examines the key challenges CMOs are facing around AI, data and martech.  It explores: ✅ Key trends shaping the martech landscape, including the demise of third-party cookies and the surge of AI. ✅ Insights into martech investment and the hurdles faced by vendors. ✅ Critical challenges and opportunities concerning AI, data, and martech. ✅ Talent scarcities in the industry and strategies for agencies to support marketing teams. ✅ Agency investments in martech and AI capabilities. Grab your free copy - https://hubs.ly/Q02Fm8Vr0

Is your marketing team firing on all cylinders? If not, we've got just the thing for you! Join us on 24th July at 15:00 BST | 07:00 PDT | 10:00 EDT | 16:00 CEST for an insightful online Webinar: Mapping and Stacking a High-Performance Marketing Team: Org Structure, Roles, and Competencies. What's in store? Carlos Doughty, CEO and course instructor at LXA, will guide you through the secrets of building a modern marketing dream team. In this session, you��ll discover: 🧩 The different types of shaped marketers - Find out who you need on your team and why. 🎯 Mixing, matching, and aligning - Learn how to blend diverse marketing roles into a cohesive, powerhouse team. 🏆 Embedding capabilities in your DNA - Discover the key to not just building, but sustaining critical skills and competencies within your organisation. 📚 Advancing your marketing academy - Get a practical overview of how to elevate or establish your internal marketing training programs. Expect insights, strategies, and plenty of aha moments as Carlos walks you through the essentials of high-performance team dynamics. This isn’t just another webinar – it’s a game-changer for your marketing org structure! Don't miss out on the chance to transform your team. Reserve your free spot here - https://hubs.ly/Q02FcN6N0 P.S. It's free, so why not forward this to a colleague who could benefit too? Sharing is caring! 😊 #KeepUpgrading

This is your final opportunity to get certified in our CPD-accredited Certificate: Sales Enablement & Sales Operations course. Designed to give you the skills and knowledge to supercharge your sales efforts, the course is centred around the LXA 5Ps of Sales Enablement & Operations Framework. You'll gain a holistic overview to master sales enablement as a new-age sales professional, covering everything from planning and preparation to execution. With 12 weeks of flexible learning, you'll cover: 👍 Understanding the Sales Enablement, Sales Operations, and SalesTech Landscape 👍 Planning & Strategy 👍 Process – Content, Data & Operations 👍 Platforms & Apps 👍 People & Teams 👍 Pioneer & Pilot Get certified to understand the strategies, frameworks, and tactics needed to maximise your salestech, establish effective processes, tools, and playbooks, and drive growth predictably at scale. Rich in resources and exercises that bring the learning experience to life, this course is packed with deep learning content to develop true sales excellence. Better yet, it's designed to be adaptable and self-paced to fit around your schedule. Ready to get certified? Secure your seat now - https://hubs.ly/Q02DGC-s0 #SalesEnablement #SalesOperations #SalesOps #KeepUpgrading

Tomorrow is the deadline for our CPD-accredited Certificate: Digital Transformation course featuring renowned business and tech expert, Tom Goodwin. We have limited seats remaining, now's the time to secure your seat before they're gone. Gain a competitive advantage with our comprehensive course, and equip yourself with the essential knowledge and skills needed to thrive in today's dynamic business environment. By enrolling, you'll gain expertise in vital areas such as: ☑️ How to Digitally Transform ☑️ Enablers of Digital Transformation ☑️ Digital Business Strategy ☑️ Digital Operations ☑️ Digital Culture Don't miss out! Reserve your place in our Digital Transformation course today before the registration deadline. Enrol here - https://hubs.ly/Q02Dxqkq0 #DigitalTransformation #KeepUpgrading

Are you ready to drive your marketing transformation within your organisation? It all begins with building an exceptional marketing team, and we’re here to help! Join our CEO and course instructor, Carlos Doughty, on July 24th at 15:00 BST | 07:00 PDT | 10:00 EDT | 16:00 CEST for an exciting online Webinar: Mapping and Stacking a High-Performance Marketing Team: Org Structure, Roles, and Competencies. What’s in store for you? Here’s a sneak peek: 🧩 The different types of shaped marketers – Discover who you need on your team and why 🎯 Mixing, matching, and aligning – Learn how to blend diverse marketing roles into a cohesive, powerhouse team 🏆 Embedding capabilities in your DNA – Find out how to build and sustain critical skills and competencies within your organisation 📚 Advancing your marketing academy – Get practical insights on how to elevate or establish your internal marketing training programs Expect plenty of insights, strategies, and those "aha" moments as Carlos walks you through the essentials of high-performance team dynamics. This isn’t just another webinar – it’s a game-changer for your marketing org structure! The best part? It's free, so why not share this with a colleague who could benefit too? 😊 Reserve Your Spot Now - https://hubs.ly/Q02CHNPt0 #MarketingCapabilities #MarketingTransformation #KeepUpgrading

Agencies.. we got you 👇 In this AI-enabled marketing world, it is essential to stay ahead of industry trends in order to understand your customers and deliver competitive results. It's not easy to stay ahead of the game in an ever changing landscape, we get it. This is why we have created "Driving Agency Growth in 2024 Report", to learn how agencies are broadening their offering to support organisations in building effective data stacks and implementing AI Solutions.  Based on detailed surveys and numerous interviews with agencies and CMOs, this report examines the key challenges CMOs are facing around AI, data and martech.  It explores: ✅ Key trends shaping the martech landscape, including the demise of third-party cookies and the surge of AI. ✅ Insights into martech investment and the hurdles faced by vendors. ✅ Critical challenges and opportunities concerning AI, data, and martech. ✅ Talent scarcities in the industry and strategies for agencies to support marketing teams. ✅ Agency investments in martech and AI capabilities. Grab your free copy - https://hubs.ly/Q02CrtzL0