In this week's news: 🎵 Instagram now lets you add multiple tracks to a Reel 💬 YouTube tests 'Community Spaces' to boost social interaction through text posts 🎧 Spotify expands its AI DJ feature to include a Spanish-speaking version 📅 TikTok partners with Eventbrite for event integration 🔍 YouTube Music enhances song discovery with AI-generated conversational radio and a Shazam-like tool Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/ep8g7swQ
Mindshare
Advertising Services
London, England 373,156 followers
We are a global media agency network of 10,000 people united by our desire to drive good growth. #TeamMindshare
About us
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
- Website
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http://www.mindshareworld.com
External link for Mindshare
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, England
- Type
- Public Company
- Specialties
- Social marketing, Media planning and buying, Digital media, Content creation and curation, Strategy, Paid search, Affiliates, Econometrics, SEO, Media research, Comms planning, and Data Science
Locations
Employees at Mindshare
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Parag Sheth
Investment banker with deep operating experience helping entrepreneurs realize superior value via strategic options such as an exit or…
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Benjamin Condit
Mindshare CEO, China | Opens Boxes of Chocolate Daily
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Darrell Jursa
Integrated Marketing | Digital Media | Simplification
Updates
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Social media channels are the lifeblood of communities. But they’re no longer simply places of discovery. ‘Commerce started by people like you and me hanging out in stores and walking the high streets and it was an experience, it was exciting. And I think social commerce is bringing that back to the fore. It’s bringing that entertainment, the excitement, the ability to shop together, to connect with people.’ - Debbie Ellison, Chief Commerce Officer, VML 🔗 Read more about communities + social commerce: https://lnkd.in/eckytKGs
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Mindshare reposted this
WPP appoints Brian Lesser as Global CEO of GroupM 👉 https://ow.ly/7UMq50SEnet
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What are five factors shaping the Indian commerce landscape? Commerce is no longer an individual activity. It’s increasingly community-led. Mindshare India CEO, Amin Lakhani, shares his views on why this matters for brands ⬇️ Read the full report, and hear from Amin plus other WPP and GroupM leads around the world 👉 https://lnkd.in/eckytKGs
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In this week's news: YouTube Shorts rolls out new features like auto layout, text to speech, and "Add Yours" stickers to enhance creator creativity. 🎥✨ Plus, Amazon tests ad offerings for non-sellers, Facebook introduces "Clear Mode" for Reels, and Spotify adds podcast comments. Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/ekmUEmmd
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Mindshare reposted this
From Cannes' obsession around creative originality to Effie's laser focus approach to effectiveness - looking forward to review work at Effie's UK awards tomorrow. And learn a thing or two too. Mindshare | Effie Worldwide
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Our latest #ID Culture: Humans 5.0 report delves into the merging of humans and machines, exploring 5 key areas where AI, biotech, and virtual technology are pushing boundaries and transforming lives. Find out more 🔗 https://lnkd.in/eweT9exe Rita Ibarra Jamima Khanom
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Mindshare reposted this
➡ NEW EPISODE 👉 https://lnkd.in/eWh9jJCR 👈 - Jeff Malmad (global head of #commerce) from Mindshare is back after 2 years to discuss everything from #instore #retailmedia #digitalcontent #connectedcommerce on The CPG Guys
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In this weeks news: 📱 noplace, a new social media app inspired by MySpace and Twitter, has swiftly risen to the top of the App Store charts, offering Gen Z a customisable text-based feed for real-time updates. 👻 Snapchat introduces new personalisation features for users 🎉 Meta's Threads celebrates its first year with over 175 million monthly active users, rivalling X. 🤖 TikTok gears up in the AI competition with the development of Genie, its new chatbot. 🌟 WhatsApp is developing a personalised AI avatar generator for users to create customised avatars for various settings. Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/ecBgKAqP #noplace #AI #GenZ
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Mindshare reposted this
#retailmedia and #influencers - do they come together? In today's #retailmediaminute Jeff Malmad from Mindshare discusses how this long weekend does indeed showcase the combination. In fact, its more than a weekend, its key shopping occasions all year highlighted by regional and cultural occasions.