Permutive reposted this
Finally got to sit down with ad-tech royalty Ari Paparo. Publisher first-party signals in combination—cohorts, contextual and IDs—are the only 100% addressable solution post-cookie. We dug into how Permutive is enabling 150+ of the worlds largest media companies to manage and monetise these, and how we're enabling advertisers and ad-tech to collaborate on top of them to double sales and halve CPAs. Delighted to have had the chance to really dig into this with Ari!
Our latest interview is with Joe Root from Permutive talking 1P data. And this week's newsletter digests the Sandbox testing data from Index Exchange and puts it into context. https://lnkd.in/e2Z6NQBc