SINE Digital

SINE Digital

Advertising Services

London, England 4,861 followers

SINE Digital is an Industry Leading Performance Marketing Agency in Central London

About us

SINE Digital is a leading, independently owned, performance marketing agency that was launched in the UK in 2017 by a team of artists who identified how data science could inform and elevate digital marketing by connecting people to the experiences they love. The SINE Digital team combines specialists in live entertainment and sports marketing with data scientists who work with clients to eliminate ‘wastage’ and maximise media spend, fast. This market leading approach has led SINE Digital to grow exponentially while delivering outsized returns for global leading live entertainment, sports, theatre and lifestyle brands. The SINE Digital in-house tech stack includes a Marketing Cloud, Media Mix Modelling, Audience and AI Creative Insights informed by a proprietary data warehouse that is the largest data set for the live entertainment sectors. Since launch, the agency has rapidly expanded with offices in New York and London, expert in delivering international campaigns for global brands, venues and arts institutions. SINE Digital clients include leading live entertainment, sports and lifestyle brands AEG Presents, ATG Productions, Avalon, Aston Martin F1, Bridge Theatre, Center Theater Group, Yamaha Motors, Michael Harrison Productions, Percival Menswear, Secret Cinema, Sonia Friedman Productions, Tottenham Hotspur and theatre productions Wicked, Back to the Future the Musical, Starlight Express, Guys & Dolls, Mamma Mia! The Party, Punchdrunk and 2:22 A Ghost Story. The SINE Digital data science model, and commitment to innovation and learning, has led to partnerships with King’s College London, Google, Meta, TikTok and Microsoft. This year, SINE Digital launched its Future Talent Scheme to support young people from disadvantaged backgrounds into digital marketing careers. SINE Digital is part of the independently owned SINE Group that includes Farlo, an award winning web and development design agency specialising in the live entertainment sector.

Website
https://sinedigital.com/
Industry
Advertising Services
Company size
51-200 employees
Headquarters
London, England
Type
Privately Held
Founded
2018
Specialties
Music Industry, E-Commerce, Arts & Theatre, and Digital Marketing

Locations

  • Primary

    SINE Group, 43 Whitfield Street

    London, England W1T 4HD, GB

    Get directions

Employees at SINE Digital

Updates

  • SINE Digital reposted this

    View organization page for SINE Digital, graphic

    4,861 followers

    You've heard of Humans of New York - the Instagram channel that shares authentic in depth stories about the people of New York City, one at a time. We've taken inspiration from this to create the Humans of SINE. A new content series that introduces you to our expert team, one by one, offering glimpses into their lives, exploring what makes them tick and showcasing the roles they play within the SINE Digital ecosystem. Our people are intrinsic to our success, aspirations and growth. With Humans of SINE, we hope you'll understand more about what makes us SINE Digital. Keep your eyes peeled for more on the Humans of SINE heading your way soon… Want to learn more about life at SINE Digital? Follow our page and hit the notification bell so that you don't miss a beat! #HumansOfSINE #SINEdigital #DigitalMarketing #PerformanceMarketing #MarketingAgency #AgencyCulture

  • View organization page for SINE Digital, graphic

    4,861 followers

    You've heard of Humans of New York - the Instagram channel that shares authentic in depth stories about the people of New York City, one at a time. We've taken inspiration from this to create the Humans of SINE. A new content series that introduces you to our expert team, one by one, offering glimpses into their lives, exploring what makes them tick and showcasing the roles they play within the SINE Digital ecosystem. Our people are intrinsic to our success, aspirations and growth. With Humans of SINE, we hope you'll understand more about what makes us SINE Digital. Keep your eyes peeled for more on the Humans of SINE heading your way soon… Want to learn more about life at SINE Digital? Follow our page and hit the notification bell so that you don't miss a beat! #HumansOfSINE #SINEdigital #DigitalMarketing #PerformanceMarketing #MarketingAgency #AgencyCulture

  • SINE Digital reposted this

    View organization page for SINE Digital, graphic

    4,861 followers

    Our Programmatic Director Alex Jacobs was at MAD//FEST day one yesterday talking all things Connected TV - What do brands and agencies need to know? Dive into his top three reasons to include CTV within media plans that we’re finding it pretty hard to argue with… 1️⃣ It’s where the users are - up to 75% of households in the UK are accessible through CTV advertising, rising to above 90% in the US. 2️⃣ It’s the biggest device in households - perfect for delivering bigger and more immersive creative. 3️⃣ It’s omnichannel - with data showing that campaigns involving CTV alongside other channels deliver higher conversion. Connected TV data is transforming the world of performance-based advertising for brands and agencies alike. Focusing on what the audience wants, rather than what the publisher needs, will be key to success as the industry continues to unlock the new opportunities CTV data offers. If you missed Alex’s panel yesterday, don’t panic! Drop us a message to learn more about what CTV data could mean for you - we're always happy to share. #MADFest #DigitalMarketing #CTVdata #ConnectedTV #IndustryExperts #MarketingInsights #PerformanceBasedAds

    • No alternative text description for this image
  • View organization page for SINE Digital, graphic

    4,861 followers

    Our Programmatic Director Alex Jacobs was at MAD//FEST day one yesterday talking all things Connected TV - What do brands and agencies need to know? Dive into his top three reasons to include CTV within media plans that we’re finding it pretty hard to argue with… 1️⃣ It’s where the users are - up to 75% of households in the UK are accessible through CTV advertising, rising to above 90% in the US. 2️⃣ It’s the biggest device in households - perfect for delivering bigger and more immersive creative. 3️⃣ It’s omnichannel - with data showing that campaigns involving CTV alongside other channels deliver higher conversion. Connected TV data is transforming the world of performance-based advertising for brands and agencies alike. Focusing on what the audience wants, rather than what the publisher needs, will be key to success as the industry continues to unlock the new opportunities CTV data offers. If you missed Alex’s panel yesterday, don’t panic! Drop us a message to learn more about what CTV data could mean for you - we're always happy to share. #MADFest #DigitalMarketing #CTVdata #ConnectedTV #IndustryExperts #MarketingInsights #PerformanceBasedAds

    • No alternative text description for this image
  • View organization page for SINE Digital, graphic

    4,861 followers

    On Wednesday we hosted our second annual SINE Internal Media Awards (or ‘SIMAs’ for short). The SIMAs are such an exciting part of our calendar for three key reasons: 1️⃣ To give everyone a chance to showcase and be recognised for the amazing work they’ve done in a fun and creative way 2️⃣ To promote various skills across the team from entry writing to presenting 3️⃣ To do something different for the day and celebrate our amazing team! The event truly highlighted the best of SINE. It’s easy to overlook the strategies, tests, and innovative solutions that are part of our daily work. However, it’s crucial to step back and appreciate the team’s incredible efforts. The case studies showcased included industry-firsts, new activations, and record-breaking campaign results. Congratulations to all nominated entries, to all those who won in their particular category and a big hand to our three Grand Prix winners: 🥉 Max Miller for his data-driven & omni-channel programmatic CTV campaign. 🥈 Dmitry Dorofeev & Hannah Lowe for their cutting edge SEO strategy, delivering impact across both digital PR & organic social. 🥇 Georgia Bloomberg for her industry leading holistic search strategy showcasing how blending both SEO & Paid Search can maximise both organic & paid performance.

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Funding

SINE Digital 1 total round

Last Round

Seed

US$ 2.5M

See more info on crunchbase