Vogue Business

New appointments come amidst ongoing changes among the upper ranks of #LVMH Fashion Group, which includes CELINE, Fendi and Loewe. What can the luxury industry expect?

The weather is heating up and consumers are making their summer travel plans. So, too, are brands. From Christian Dior Couture’s slew of temporary retail concept stores along European coastlines to JACQUEMUS, Gucci and CULT GAIA’s pop-ups across the continent, brands are embracing the #EuroSummer. It’s a sign that the post-pandemic travel boom is still going strong. Plus, #TikTok’s ‘romanticising your life’ and ‘main character’ narratives — not to mention guides to visiting destinations like Paris and Positano — contribute to the desire to travel abroad and “play out a summer fantasy”, says Aoife Byrne, senior fashion and retail analyst at EDITED. Here, Madeleine Schulz compiles a list of top European hot spots for brand pop-ups: https://lnkd.in/enzH7Fmb

Is #subtlety the next big thing in fashion? The rise of intimate runway shows and self-deprecating influencers suggests so. Macro-presentations have once more become the norm. Each season, shows get bigger and louder. But the June shows in Paris, a menswear and couture twofer, cemented what has been in the air for some time now; the pendulum is swinging. Being overexposed online is a somewhat double-edged sword. The work might be popular, sure, and even well received, but it very easily becomes reduced to that. Virality. A TikTok or two, a very funny meme. This comes with its own dose of anxiety. Fashion is pop culture, but it can also be very serious — and self-serious — and being the butt of the joke is not always ideal. Is this changing? Here, José Criales-Unzueta examines whether a paired-back approach is an easy win for success in the current landscape: https://lnkd.in/eesrpr2z

What is the knock-on effect of #Ozempic for fashion and beauty? The #Ozempic effect is in full swing, as the diabetes medication has skyrocketed in popularity over the past two years as the not-so-secret weight loss weapon of the rich and famous. Now, it’s knock-on effect for fashion and beauty is becoming clearer. According to calculations from Goldman Sachs, GLP-1 agonist drugs could be used by up to 70 million consumers worldwide by 2028, as Ozempic and similar drugs become more accessible. Before it hits the mainstream, brands and retailers should prepare for the effects. As the most recent #VogueBusiness Size Inclusivity Report demonstrated, size inclusivity on the runway is backsliding this year. Across the season, just 4.6% of brands included at least one plus-size model. Four seasons ago, during the AW23 season in February 2023, 11.5% featured at least one plus-size model. Analysts agree that the pop culture influence of weight loss drugs is giving luxury labels and mass-market brands, alike, licence to refocus on straight-size. Here, #VogueBusiness’ senior trends editor Lucy Maguire and beauty editor Nateisha Scott outline what Ozempic’s rising popularity could mean for retailers in the face of changing consumer needs: https://lnkd.in/efqdWiqR

The big business of the #AmbaniWedding: Will the occasion redefine #India’s massive industry? During this past weekend’s extravagant nuptials of #AnantAmbani, son of India’s richest man and chairman of Reliance Industries Limited - #MukeshAmbani, with pharmaceutical heiress #RadhikaMerchant, Indian #fashion and occasion-wear were given a global stage. With the actual event and the pre-wedding festivities estimated to cost over $600 million, the nuptials showcased famous guests including #KimKardashian, #KhloeKardashian, #NickJonas and #PriyankaChopra, all wearing custom looks courtesy of Indian #designers. “Anant and Radhika’s wedding has put India on the world map like nothing else in recent years,” says eponymous Indian designer Rahul Mishra. “The visibility it has generated for Indian culture, traditions and craft is unparalleled. It not only brings designer brands like us to the forefront but also allows the West to imagine our clothes as more than just costumes.” Here, Sujata Assomull highlights the promising opportunities posed by #MukeshAmbani’s new #wedding expo and what this means for elevating India’s industry standard : https://lnkd.in/etD6fWmq

Balenciaga is the latest #luxury brand to create an immersive experience for #Apple’s mixed-reality headset — and the first to bring the runway to Vision Pro. Will other luxury brands follow suit? The Resort 2025 show in Shanghai was captured in 4K resolution using drone views and stereoscopic footage in anticipation of the Vision Pro experience. Users can watch it through a new #Balenciaga app, which also features multiple runway show videos, music curated by the brand, and the option to click on a carousel of lookbook images to jump to specific looks. Maghan McDowell has the details: https://lnkd.in/e9H7zaEP

Paid partnership | Earlier this month, #VogueBusiness and Google invited senior delegates from the Parisian #fashion and #luxury industries to discuss the challenges and opportunities of #AI. The day, hosted at Google France’s headquarters, the half-day summit attracted executives from Louis Vuitton, Chanel, Balenciaga, Hugo Boss and Isabel Marant, among others. Axel De Goursac, director of LVMH Group’s AI Factory, and Joëlle Barral, senior director of research and engineering at Google DeepMind, each spoke to Vogue Business senior innovation editor Maghan McDowell about their work and their goals for #AI in fashion. Plus, Laure Guilbault spoke one-on-one with the founders of four curated startups that use AI to provide new solutions. Here, discover the exclusive key takeaways from the day: https://lnkd.in/ee3semYg

Not already part of the exclusive #VogueBusiness Community on LinkedIn? Join today to find exclusive industry news, insights and updates from our #editorial team, as well as details of how to attend upcoming Vogue Business events. In addition, you will be able to network, share knowledge and collaborate with Vogue Business Members and editors. This week, to celebrate a milestone, we’ve celebrated with a handful of 1:1 calls with the Vogue Business editorial team and Members. Join the group now to build your relationship with fellow Members and editors: https://lnkd.in/ejCYiTt5

We’re excited to announce that extra tickets have been released for #VogueBusiness’s Fashion Futures New York! It’s not too late to secure your place among the changemakers, trendsetters and influential leaders joining us from major brands, including LVMH VP of digital innovation Nelly Mensah.   As the VP of digital #innovation and head of crypto and #metaverse at #LVMH, Nelly has an incredibly rare and valuable perspective on the future of the industry, especially in terms of how technology can be used for good. Register to join us now: https://lnkd.in/eEKMAu86

Is #AI the future? Brunello Cucinelli believes so. On Tuesday, the ultra #luxury brand unveiled its new website powered by AI. Featuring a series of immersive drawings that transport the user through different backdrops as they scroll, users can ask questions about the brand, with answers generated by Solomei AI, the company’s bespoke tool. There’s no menu, and no other areas of the site to navigate — the brand’s main website and e-commerce each remain separate. “We didn’t want to have any pages. We just wanted a website that would follow you as if you had a tailor-made dress, basically. And we wanted this mix of handwork and artificial intelligence,” the eponymous designer explains. Here, Laure Guilbault looks at Brunello Cucinelli’s vision for ‘humanistic artificial intelligence’: https://lnkd.in/em_VBAYQ