Word on the Curb

Two-thirds of young, ethnic minority Brits are considering escaping the country's 'bad vibes' ✈ Ahead of what’s been termed as the ‘immigration election’, we have been exploring a growing trend amongst ethnic minority groups in the UK who are looking to ‘Get Out’. Through quantitative and qualitative research with over 1,500 16-34 year olds, we investigated the reasons behind individuals wanting to leave, and how brands and the government can buck this trend to avoid losing up to £4.5bn in disposable income that these groups possess. Hit the link in the comments to visit the Get(ting) Out microsite...we hope you clocked the Daniel Kaluuya reference 👀 🍿

Ahead of this week's general election, we've been working on a special research project which we'll be sharing with the world tomorrow. Keep your eyes peeled 👀 #GettingOut

We’re bringing you the Cannes Lions International Festival of Creativity closing event you don’t want to miss 🍾 For a second year running, we've collaborated with our good people at blocks2bags to bring you Block Brunch. Last year we took over a yacht, this year, also alongside the team at Coldr, we'll be taking over WPP beach to host a vibey brunch with your favourite tastemakers and brand pioneers. From life drawing on the beach, to summer beats by Silvastone, DJ Qdex and more, and expert-led panel chats including with our COO Hayel Wartemberg in conversation with Darren Leon Mckoy (Dr. Martens plc), Tobi Demuren (LinkedIn) & Rob Reilly (WPP), we’ve got you covered! Come join us, Indvstry Clvb, @onetwelveagency, PLANTMADE, Nadia Lamaani, BlackCreateConnect and friends on the French Riviera.. #CollaborateDontCompete #CannesLions2024 Drop us a DM if you're interested!

As mental health awareness month has come to an end here are some headline insights from our community: 👥 A huge 86% of our transgender, gender fluid and non-binary community have attended therapy or counselling sessions for mental health concerns vs 49% and 32% of cis-gender female and male audiences. 🗣 Women are significantly more likely than men to confide in their friends about mental health concerns (56% vs 41%). 🤐 Our 25-34 year old cohort (40%) are more likely than our 16-24 year old cohort (30%) to seek professional help for their mental health challenges. 16-24 year olds are almost twice as likely than 25-34 year olds to 'handle things on their own'. If you want insights like these straight to your inbox every Friday, drop us a DM with your email address!

WE'VE GOT A MARKETING ACADEMY 2024 SCHOLAR! 😎 🎉 A massive shoutout to our co-founder and COO Hayel Wartemberg for being chosen as one of 30 top marketing professionals in the UK to take part in the 2024 The Marketing Academy Scholarship. Over the next 9 months, Hayel will be involved in an intense programme sponsored by the likes of Salesforce, Accenture Song, Bazaarvoice, BT Group, ITV, KFC UK & Ireland, Mars, and PHD. We couldn't be more proud of the clown 🧡

It’s never too early to start learning about executing quant research projects 🤓 A big thank you to our very own Dr. Maryam Shabbir for delivering the second talk in our new monthly inspo sessions. Maryam delved into decoding quantitative insights and how to be effective and fit-for-purpose in the age old industry. She explored: 🗑️ The right question: rubbish questions lead to rubbish answers, what are the best ways to ensure the respondent feels comfortable enough to self-report. Don’t assume knowledge. 🗣️Which response options should you allow: when should you use dichotomous, numeric or likert scales and when does adding ‘other/prefer not to say’ options benefit/hinder the respondent. 📖 What’s the story behind the data: how interpreting data tables is more than just headlines. What are the significant differences amongst different demographics and what should be done with that information. A big thank you to Maryam for sharing her expertise and wisdom with the team. If you’d like to engage in WOTC quant surveying and hear from 1,000 16-34 year-olds on a weekly basis, drop us a comment or a DM to find out more✌️

🤳 A majority of young people can only go without internet access for 24 hours 🇬🇧 More than half of Black Britains feel like they don't belong in the UK 🤑 There is a 24% gap between men and women in how likely they are to have or make investments These are some of the headline stats from our recent surveys on The Curb. If you want illuminating weekly insights from 1,000 16-34 year olds from across the UK, click through to the last slide for a cheeky offer 👀

🤳 A majority of young people can only go without internet access for 24 hours 🇬🇧 More than half of Black Britains feel like they don't belong in the UK 🤑 There is a 24% gap between men and women in how likely they are to have or make investments These are some of the headline stats from our recent surveys on The Curb. If you want illuminating weekly insights from 1,000 16-34 year olds from across the UK, click through to the last slide for a cheeky offer 👀

We're ecstatic to share that the Curb Team has just got bigger as we welcome the amazing Ray Ampofo to our social media growth department! Ray is a dedicated, multi-disciplinary creative and social media mogul with experience in leading agencies in the music, fashion and entertainment industries. She also doubles up as a 'wellness babe' so the WOTC team will be constantly energised by ginger shots, magnesium and everything in between. With an academic background in Politics and International Relations, Ray finds beauty in combining less conventional creativity, social causes and insight - perfect for The Curb. #HereWeGo

"Missed opportunity for real impact", "disrespectful and forced" - how our community responded to TFL's £6 Million investment into renaming London Overground's lines. 🚢 33% of respondents from Black backgrounds within our 1,000 respondent-strong survey, disliked 'The Windrush Line' the most. "People are still waiting for money after the windrush scandal, that isn't helped by this." 💡 Many felt like opportunity for real impact was missed especially given the context of national economic challenges. "Only 8 million people out of the 60 million wide UK audience are going to engage with this activation. The money couldn't gone to organisations that work across the UK within unpacking these issues." 💷 "All the times TFL snatched money out of my account at 2 in the morning was for this...?" If you want in-depth insights into your inbox every week, go to our website and sign up at the bottom of the homepage!