Experience & Education
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Duolingo
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Projects
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Launch of new revamped Spotify Free and Marketing campaign
See projectMarketing Lead on the relaunch of Spotify's Free version. Leading the consumer strategy from product marketing strategy (value prop, audience segmentation) to go to market strategy and consumer launch campaign.
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Spotify UK brand campaign
See projectLed the strategy and launch of the first UK Spotify brand campaign to drive top-of-mind awareness and usage.
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Digital transformation of PlayStation's Marketing Channels and Content (multi-channel redesign, re-platforming and re-launch of PlayStation.com and other digital touch-points)
See project• Marketing lead/business owner for redesign and subsequent re-platforming (to Adobe Marketing Cloud (Experience Manager, Scene 7, Adobe Analytics and Adobe Social) of PlayStation’s digital channels.
• Delivered the strategy for translating PlayStation’s brand values into a digital customer experience framework (UCD) used to define UX, target state customer journeys and an 18-month channel development roadmap. -
PlayStation App
See projectLed strategy, development and launch of PlayStation’s first mobile app in 2011 (PlayStation App), which reached number 1 on iTunes across all markets with 5 million downloads in 3 years and high, ongoing user engagement (over 35% active). Currently working with global engineering teams in Japan positioning the product as an extension of PS4.
Honors & Awards
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Cannes Lion - Gold
Cannes Lion
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BIMA Awards 2015
BIMA
Finalist - BIMA Awards, Consumer Services category
PlayStation digital channels -
Best Launch Campaign - PlayStation 4 - #4theplayers
The Digitals 2014 - Econsultancy - Festival of Marketing
Won Award for Best Launch Campaign at Digitals 2014
http://thedigitalsawards.com/winners/ -
Best Website For A Product - PlayStation.com
Game Marketing Awards 2014
Newly redesigned playstation.com website wins GMA Gold Awards for Best Product Website.
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