Jad Lian

As competition for leisure guests continues to increase, one of the best ways for boutique hoteliers to expand their guest database and grow business is to develop a niche marketing programme. Global brands are adapting sub brands into lifestyle offerings to appeal to a diverse range of audiences causing a squeeze on independent boutique properties. By going niche, independents can demonstrate their commitment to their guest profile and drive more revenue. Imagine your perfect guest – not just basic demographic information like age, gender, earnings but more the type of person: what they’d spend at your hotel, what facilities they’d use, what services they’d engage. Niche marketing is a way of tapping into specific audience lifestyles, which are aligned to your hotel. Often themed around interests such as pet-friendly, airport stopovers, gourmet, golf and more, by targeting specific intended audiences, marketing efforts are optimised for maximum connection and engagement. For more details on how to increase your market exposure and revenue with HotelREZ Hotels & Resorts please read the full article. #HotelREZ #Marketing #Leisure #Niche #Pets #Spa #Golf #Gourmet

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The May issue of The Hotel Magazine has just hit the digital shelves! In our latest feature, delve into an enlightening 4-page spread where Greg Marshall explores the intersection of technology, personalised care, and online discretion. Discover how innovative solutions like the suite of Hoteza products are revolutionising guest experiences and seamlessly harmonising the balance between tailored service and digital privacy. 🌟 Don't miss out on this insightful read! Dive into the May issue now: https://lnkd.in/eKpkiuzP #hospitalityinnovation #guestexperience #technologytrends #hotelindustry #hoteltechnology

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Yes or No? Is your hotel ready to reach its true revenue potential? At MavREV, not only can we help you reach your true revenue potential, we can do it at a fraction of the cost associated with employing a revenue manager. Email dominic@mavrev.co.uk now to schedule a 1-2-1 consultation, where we can discuss ideas to help you to reach your goals. #hotels #revenuemanagement #revenuemanager

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SOMETHING IS COMING.... The luxury travel sector is constantly changing, with guest expectations evolving far beyond lavish surroundings. Travellers now seek immersive experiences and personalised service. To cater to this shift, luxury hotels have to leverage digital tools for storytelling and targeted marketing. Social media and great visuals relay the essence of a hotel's brand and lifestyle, while data allows for more targeted reach and seamless online booking. Brand building, partnerships and strategic PR go hand in hand with strong sales teams to solidify a hotel's reputation and secure high-value guests.   Strong brand storytelling and a robust digital presence are crucial to any hotel in today's landscape. So, with that in mind, something exciting is brewing...    Stay tuned as we unveil this week a new solution designed to help luxury hotels thrive in this dynamic landscape! Picture taken behind the scenes on Moda Operandi, Inc’s pre-fall shoot at CHÂTEAU D'ESTOUBLON.

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Want to Skyrocket Weekday Hotel Bookings? Userguest : With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings #hotels #hoteliers #hotelbookings #directbookings #hotelrevenue #hotelmarketing #revmarketing #expertinsights Nicole Varela – Hicham Benyebdri – Assil Bernossi – James Napier – Savina Karaivanova

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If you work in the hotel/travel industry, I've got a question for you: Are you able to accommodate the needs of all your guests? We have noticed an increase in the demand for restaurant menu translations in languages such as Japanese and Russian among travelers from the Netherlands, Switzerland, and Dubai, as well as traditional visitors from Spain, Germany, Italy, and France. To adapt to this trend, expert translation solutions have become crucial. Trust us, Google Translate won't help you with menu translation for MANY reasons... ❌ It doesn't capture context or nuances of menu items ❌ It doesn't consider the restaurant's branding ❌ It produces inconsistent translations, specially for complex sentences The impact? ❌A compromised dining experience and potential harm to your restaurant's reputation. ✅ Adopting professional translation services is crucial to maintaining high standards of service and enhancing guest satisfaction. How are you currently managing this need? #hospitality #hotel #translation

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🌟 Explore our guide to uncover the key to hiring success with essential interview questions for Hotel Front Office Managers 🏨💼

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A straightforward booking process can increase conversions by up to 20%, helping hotels boost their conversion rates. Discover how optimising your hospitality business's online presence can transform visitor interactions into confirmed bookings. Explore strategic enhancements for your site to maximise guest engagement and conversion rates. https://lnkd.in/d-Xt7yh5 #HospitalityIndustry #ConversionOptimisation

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Business or pleasure? With more than one in three business travellers fusing their business trips with leisure, The Ascott Limited's answer is both. And the recently refreshed Oakwood brand addresses this trend.   Leveraging on the flex-hybrid accommodation concept, Oakwood combines familiarity with comfort, promising a ‘better than home’ experience for guests who are seeking a productive space to both work and live. Synonymous with wellness, comfort is exemplified through a restful night’s sleep, a productive workspace to power through work, hearty meals as a universal source of comfort, and a sense of space to feel right at home.   As Oakwood continues to expand into more destinations and diversifies beyond serviced apartments into city hotels and full-service resorts, our growth strategy remains focused on being where our guests are.   Find out more as Bloomberg speaks to Ascott’s Chief Commercial Officer, Bee Leng TAN, on how Oakwood continues to redefine bleisure travel, and why a hotel-in-residence is the preferred accommodation of choice: https://lnkd.in/eMbbVk7W   #TheAscottLimited #AscottUnlimited #Oakwood #Hospitality #Travel

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Personalised perfection: the rise of hyper-personalisation in luxury hospitality. As digital technology continues to transform the industry, luxury hotel and resort guests are looking for travel experiences which offer a personal touch that goes beyond just exemplary service. According to Deloitte, 85% of luxury travellers favour using luxury travel advisors to curate tailored, high-end experiences. This preference isn't surprising given the premium prices of luxury travel, meaning that guests expect their stays to be as unique as their own individual lifestyles and interests. As this demand for personalisation continues to rise, luxury hotels need to focus on attracting and retaining leadership talent that recognises and capitalises on guest data to hyper-personalise the luxury experience. At Nuvani London, our industry knowledge and extensive network means that we are primed to source exceptional hospitality talent. Through this, our clients are able to provide a level of attention to detail that creates memorable experiences and builds guest loyalty. Get in touch with us to explore how we can enhance your talent acquisition.   info@nuvanilondon.com   #LuxuryHospitality #ExecutiveSearch #LuxuryTravel

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It's about supporting your team. By providing the right tool for the job you are: Increasing Staff Satisfaction and Retention Enhancing Efficiency and Productivity Improving Guest Experience Enhancing Data Analysis and Decision-Making Developing a Competitive Advantage Increasing Compliance Lowering Long-Term Costs

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Consistent service is crucial in building trust with your guests, enhancing their value perception 💸 And value is what keeps guests coming back time and time again. Being proactive in measuring and improving your guest experience is therefore key to achieving consistency, with mystery shopping being a great tool to help you do just that 🔎 Get in touch with us to find out how our specialised approach to mystery shopping can help you and your business 👋 #customerexperience #mysteryshopping

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As the peak tourist season approaches, travel agents are busier than ever due to increased customer demand. However, with hotels filling up fast, finding the perfect accommodation for clients becomes extremely challenging. #HotelChoices #RateHawk #TravelTips #HotelBooking #TravelSmart https://lnkd.in/d_m44Kew

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Steps to summer success. 😎 From country pubs to corner shops, small businesses can boost their revenue by understanding the UK's summer tourism peak and preparing adequately. #Tourism #Summer #Staycations #Hospitality

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