“Lisa is an excellent, growth-focused product marketing leader whose leadership and guidance empowered us to create the best possible results for our project. She has a strong, data-driven mindset and can debug any marketing problem. While collaborating with Lisa, I used all of her PMM outputs, which were top-notch and incredibly useful for my content creation. She excels at user and market research, positioning, solution-specific messaging, GTM and growth campaigns. I love that she has deep industry knowledge and can easily speak about developer-focused products, SaaS, marketplaces, and enterprise solutions. Without a doubt, Lisa is the best marketing leader for fast-paced startups, and I feel privileged to have had the opportunity to work alongside her!”
About
Experience & Education
Licenses & Certifications
Volunteer Experience
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Marketing Mentor & Team Member
CocoaHeads Ukraine
- 3 years
Science and Technology
In my time at Flawless App, I helped with organizing the biggest iOS & macOS conference in Ukraine, Cocoaheads — inviting speakers from the big tech companies, promoting the event in Ukraine and working closely with our target users.
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Publications
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From Computer Science Master to Head of Product Marketing
Product Marketing Alliance
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Marketing for Engineers
GitHub
A curated collection of marketing articles & tools to grow your product.
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Как стартапу продвигать продукт без бюджета. Руководство от украинской команды Flawless App
Ain.ua, the biggest Ukrainian IT media
Marketing without a budget: a full guide for startups.
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Как найти и удержать техническую команду в early-stage стартапе
DOU.ua, a popular development community
How to find a great team for the early-stage startup and keep everyone motivated.
Projects
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How Design Companies Build Communities
- Present
Since 2015 I have been working with designers and developers. Together with Ahmed Sulaiman, we formed the core of the current Flawless community.
Based on my 4-year learnings, I created a Community Building Framework, which later was shared as a huge research on “How Design Companies Build Communities”.Other creatorsSee project -
Women Made It
- Present
Our team always supported diversity. Women Made It is one of such projects, which shares great design products, books, podcasts created by women.
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Awesome Design Tools
- Present
An open-source collection of design tools and plugins for every task:
* 600+ design tools from wireframing and prototyping to animation, accessibility, AR, design systems and sound design. Collected by the community and updated daily.
* 1500 design plugins for Sketch, Adobe XD, Figma divided by categories.
* Highly popular on GitHub: starred 17.9K people, forked by 1.2K ppl, 187 engineers & designers contributed to it. Also, Awesome Design Tools was trending for 1.5 months on…An open-source collection of design tools and plugins for every task:
* 600+ design tools from wireframing and prototyping to animation, accessibility, AR, design systems and sound design. Collected by the community and updated daily.
* 1500 design plugins for Sketch, Adobe XD, Figma divided by categories.
* Highly popular on GitHub: starred 17.9K people, forked by 1.2K ppl, 187 engineers & designers contributed to it. Also, Awesome Design Tools was trending for 1.5 months on GitHub.
* Translated into Russian, Japanese
* Top Product on Product Hunt (1000+ upvotes)
Our team is proud that we have created the biggest open-source collection of design tools and plugins on the web.Other creatorsSee project -
Flawless Feedback
- Present
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Reduce App
- Present
Reduce is macOS app to reduce Sketch file sizes by directly modifying Sketch file structure. It was downloaded by more than 10 000 designers worldwide.
Other creatorsSee project -
Flawless iOS Medium blog
- Present
Flawless iOS is the biggest community-driven iOS blog on Medium with 400+ iOS guides and 150+ writers.
Started in 2016, Flawless iOS is a friendly place to learn and share knowledge around iOS development, mobile design, and team collaboration.
Our readers are iOS & Android engineers, designers, product managers looking for ways to improve their workflow and make great products faster.Other creatorsSee project
Honors & Awards
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Product Marketing Influencers of the Year [2023]
Product Marketing Alliance
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Top Product Marketing Voice
Linkedin
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Product Marketing Influencers of the Year
Product Marketing Alliance
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Product Marketing MVP of the Year (shortlisted)
Product Marketing Alliance
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Forbes 30 Under 30, Europe
Forbes
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Best Product Award (Silver Kitty)
Product Hunt
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Maker of the Year Runner-up
Product Hunt
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“Women in Tech” Nominee
Open World Leadership Center
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Finalist of Vernadsky Challenge 2016
Noosphere Venture
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3rd place at the Seedstars World
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Overall Winner at Black Sea Summit
Black Sea Summit – Odessa IT-conference
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Pioneers Kyiv — Runner Up
pioneers.io
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Winner of Hach4Energy Hackathon
Greencubator
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Winner of Garage48 Kiev Hackathon
Garage48 Foundation
Languages
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English
Full professional proficiency
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Spanish
Elementary proficiency
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Ukrainian
Native or bilingual proficiency
Recommendations received
47 people have recommended Lisa
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