Mary-Anne Da'Marzo

Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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📢 Need more exclusive GBIS leads to increase your install numbers? We have ran lead gen campaigns on Meta for Eco 4 clients for almost 2 years! Using custom built landing pages to filter out non eligible customers, we have a limited offer for 5 new clients who need more GBIS leads (must be based in England or Wales): -£900+VAT for full campaign management (graphics, copy, funnel etc) -Includes custom built landing pages -Also includes full access to our CRM to manage leads -Custom automations to nurture leads via email & SMS -Fully done for you campaign, you just ring, survey & Install *Must have marketing budget to support a campaign on Meta Please contact myself or Barry Jolly for more information, we can have you up and running in 7 days 🚀 #GBIS #Eco4 #Leadgen #Digitalmarketing

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Offering a personalise SEO audit of your website. What you’ll get: 1) 10-20 minutes video looking at your website issues and opportunities. 2) Free 30 minute strategy call with myself if you have any further questions. I’ve found websites with huge issues: - insecure for over 2 years - noindex homepage and no follow in links - duplicate websites - incorrect hreflang set ups - http/https redirect issues All found this week. DM me if you want an audit. You never know what is holding your website rankings and traffic back!

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🚨 Here's your reminder from PPC Geeks Ltd - Google makes money because you pay for advertising! 💸 We see our role as helping our clients not give Google any more money that you need to. Google needs to work for you, not be a tax on your business. Fascinating insights in this article. Key points I take from this: 1. A reminder that Google manually increased Ad prices to hit revenue targets. 2. CPCs are rising! But hey, everything costs more these days doesn't it... 3. The thing is, CPCs are rising despite click volumes decreasing! That's counter intuitive to supply and demand surely... 4. PMax is performing better now. But...this is comparing peak shopping data Q4 with Q1 so not Apples with Apples here. 5. PMax is what most advertisers are running. And it kinda is performing better (we always test and usually it does perform better in our data). That said, expect PMax to be the only option soon. Bottom line: It takes daily diligence in your account to not let Google suck up more of your margin. It's more complicated now because so much is automated, it needs more checks and a better understanding of what's going on than ever before - especially in today's economy. Be vigilant. Always. Link to full article in comments 👇 ❓ What do you think?

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I know you like your ppc stuff Jordan Domin-Goddard David Mollart Iona Laycock Here's a great one for you off my dashboard. 🌟 ROAS 15.21 X over a 7-day window - £58 spend driving revenues of £888 at an average sales price of £30+ per unit with a good margin and ROI. Test, monitor, refine, tweak, monitor, refine etc. If performing badly, delete and start over. A/B test etc. Kill off underperforming key words and double down etc. It's all a game - but one thing's for certain... you sure learn faster and understand the concepts better when doing it yourself and playing with real money! 💰 #accountability Phillip Collins Robert Marjoram Kane Cordy MAAT #eCommerce #ppc #marketing

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Check out some free resources I've created to help business owners with content creation for their socials. #socialmediacontent #contentcreation #socialmediamarketing

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Need a sprinkling of SEO dust on your website? You know who to reach out to 😉🤙📲 We don't charge Salt Bae prices, we can't promise to help every website in every industry, but we'll certainly be able to provide strategic, sound and honest SEO advice on your website Sound SEO advice, if implemented, will last far longer than a piece of giant tomahawk steak (#sorrynotsorry steak lovers) 😉 #seo #seostrategy #google 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF

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Optimise Your Facebook Ads for Local Lead Generation If you’re a local business owner, optimising your Facebook Ads for local lead generation is essential. With these strategies, you’ll maximise your ad spend and attract more qualified leads. The Power of Facebook Ads for Local Businesses Facebook Ads offer unparalleled targeting capabilities to help local businesses reach their ideal audience. Focusing on local lead generation ensures your ads are seen by the right people at the right time, boosting calls, foot traffic, and sales. Let’s dive into making the most of this powerful tool. Targeting: Precision is Key To optimise your Facebook Ads, start with precise targeting. Facebook’s location targeting allows you to focus on specific postcodes, cities, or even a radius around your business location, ensuring your ads are shown to users in your service area. Combine location targeting with demographic filters such as age, gender, and income level to refine your customer profile. Use interest targeting to reach users likely interested in your services. For instance, a local HVAC company could target homeowners in their area to significantly increase ad relevance and effectiveness. Crafting Localised Ad Content With targeting set, focus on your ad content. Make your ads as relevant as possible to your local audience. Hyper-Local Messaging: Include the city or neighbourhood name in your ad copy to instantly connect with local users. Highlight local events, promotions, or community involvement to resonate with your audience. Eye-Catching Visuals: Use high-quality images featuring local landmarks, happy customers, or your business. Visuals reflecting the local community foster a stronger connection and boost engagement. Optimising Delivery and Budget Effective ad delivery and budget management are crucial for maximising your campaign ROI. Start with a smaller budget to test different ad creatives and targeting options. Scale up based on performance, allocating more budget to high-performing ads and reducing spend on underperforming ones. Schedule your ads during peak hours when your target audience is most active on Facebook. Use Facebook’s ad scheduling tools to set specific times and days for your ads, ensuring maximum visibility and engagement. The Bottom Line Optimising Facebook Ads for local lead generation involves precise targeting, compelling creative, and ongoing optimisation. Leveraging Facebook’s robust ad tools and focusing on local relevance can drive more qualified leads and deliver exceptional results for your business. Need Help? Let us handle this for you! Find some time to chat with a member of our team to learn more. Stay strategic, #LocalMarketing #FacebookAds #LeadGeneration #DigitalMarketing #SmallBusiness #MarketingTips #SocialMediaMarketing #UKBusiness

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SEO plays a massive part in any brand's growth strategy. If not already, it will soon be turbo-charged with the advent of LMAO. LMAO, Language Model & AI Optimisation, is the inevitable optimisation of online results for training language models. It's not a matter of IF but WHEN and HOW. The content you feed today to the internet might be tomorrow's truth on an AI-powered search response or assistant. Unless some decent checks and guards are put in place to guarantee this doesn't happen, which we are very far behind, we will surely need to start considering the consequences and impact of LMAO. #llm #ai #seo #fakenews #skynet #lmao

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If your still buying solar leads from Bark and can’t get a decent return, this may help explain why. This just appeared on my feed on Facebook, leads are generated using generic top of the funnel ads like this, with customer info then being sold on to 4/5 fitters to maximise profit. Refund/return policies that are becoming tighter than a submarines window. Instead you could invest in running your own Facebook ads, on brand, showing off your accreditations, social proof, packages on offer etc etc Critically: they go to you and you alone and can be rang within 30 seconds of arriving while the lead is hot 🔥 Don’t go into another week with this being your strategy, or at least hedge and put some money into testing running your own and see the difference for yourself! Want to but don’t know how? That’s why we’re here 🤝 drop us a message and we will arrange some time over zoom to show you exactly how it all works #Renewables #solarleads #solar

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What businesses think generates #enquiries: > A fancy new website > Corporate jargon > Credentials > SEO What actually generates enquiries: > Following Up > Consistent outreach > Offers that provide outcomes > A High Converting Landing Page Anything you’d add? 😄 #marketing #pipeline #leadgeneration

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𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗼𝗰𝗿𝗲 𝗼𝗻𝗲𝘀... The successful business owner SQUEEZES THE LIFE out of everything... getting the best result for the business. The mediocre settle for less. If you're the former, check out this feedback I gave to a business owner who recognised the need to get professional insight on his ads. https://lnkd.in/eN_H8WJV

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Stop your pages from stealing each other's lunch. Understand keyword cannibalisation and how to be clear with your keyword focus. #seo #seotips

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How much would it cost you to make £100k in new business? If your average order value (AOV) is £3k per month and you could sign them up for 12 months, then this is only 3 new customers... (£108k each year) My aim is to bring 3-5 qualified leads for my clients to sign up each month, I do this on a monthly retainer and work with them to decide who are the ideal targets. Let me know if this is something you'd like to discuss with me! #AgentsOf #100k

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9 years of SEO for 100s of clients has taught me this... The easy part is finding optimisations. The hard part = 🎯  Prioritising work against wider business goals 🙏  Getting buy-in from the leadership team 👨‍🏫  Educating stakeholders on modern SEO 💰  Securing enough budget to get results 📈  Measurement/tracking to show ROI Knowing what optimisations to make is the tip of the iceberg. Actioning them in a busy organisation with limited resources is the hard part. A great SEO strategy will factor in these five key things. Explaining clearly how some seemingly random optimisations will improve traffic and get results. This helps the wider company see the value and benefit to them. And everyone gets behind and supports your suggestions. Without this, your SEO efforts will fail.

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