Norm Johnston

Greater London, England, United Kingdom Contact Info
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  • SharpEnd / io.tt

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Projects

  • Mindshare - The Loop

    - Present

    Global media agency network Mindshare is helping clients make collaborative and adaptive decisions across their paid, owned and earned marketing in real-time with the global launch of The Loop – a data infused ‘war room’.

    The Loop, a physical room and also a cultural change in working practice, is already operational across five offices in the US. India is the first market outside the US to have a fully functional Loop Room in Gurgaon. A second Loop Room will be up and running in…

    Global media agency network Mindshare is helping clients make collaborative and adaptive decisions across their paid, owned and earned marketing in real-time with the global launch of The Loop – a data infused ‘war room’.

    The Loop, a physical room and also a cultural change in working practice, is already operational across five offices in the US. India is the first market outside the US to have a fully functional Loop Room in Gurgaon. A second Loop Room will be up and running in Singapore next week, followed closely by Mumbai and Shanghai. By the end of June 2014, The Loop will be active in 15 markets around the world.

    The Loop includes multiple screens monitoring data from over 100 sources in real-time. Data partners are defined on a market-by-market basis as well as in terms of relevance for clients. This is the first system of its kind to impact not only earned and owned, but paid media as well. The Loop enables clients not only to plan more adaptively and to benefit from more collaborative and adaptive decision making powered by data, but it also enables the shift of media spend quickly to leverage opportunities uncovered by real time data during campaigns – a holistic process Mindshare calls Adaptive Marketing.

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  • OTF (Original Thinking Framework)

    - Present

    Original Thinking Framework is Mindshare's standard Methodology.
    The project aim is to create a web and mobile-based tool to formalize it, better communicate it and drive process adoption

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  • OTF (Original Thinking Framework)

    Original Thinking Framework is Mindshare's standard Methodology.
    The project aim is to create a web and mobile-based tool to formalize it, better communicate it and drive process adoption

    Other creators

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