Steven Antoniewicz

AC Founder Tom Ollerton recently spoke with Abhilasha Mohandas on the Root to Rise podcast, covering our mission to #UnlockCreativeValue and how AC delivers improvements of 17% to #CreativeEffectiveness. Read our key takeaways and get the link to listen to the full episode at the link in comments 👇 #MarketingPodcast #DataDrivenMarketing

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My client Emmerson Kitney like so many businesses right now were at a critical crossroads, lacking true direction and grappling with various market challenges. With a promising proposition but lacking unified team support, their path to success and consistent growth seemed unclear. The team and I worked with Emmerson Kitney to shape and integrate their strategy right through the business so everyone was aligned and accountable for what they do. This way their business success was no longer limited by one person’s ability or inability to deliver, ensuring powerful accountability throughout the business. ___________________________ 🔓 Lead Talent: Unlocking Success 🔓 We deliver tailored solutions for entrepreneurial SMEs in the UK and overseas, helping individuals and teams realise their commercial objectives through sustainable, profitable growth. https://loom.ly/dy422UU #strategy #talent #brand #leadership #sme

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One number brand scores – love them, or hate them? Some brands favour the simplicity of the one-number score methodology for assessing brand health. It's great for quick comparisons and aids benchmarking against competitors, but is it really the optimal approach? Relying solely on this approach risks oversimplifying the complex dynamics of brand health. It overlooks detailed insights, assuming that a universal set of metrics applies to all brands equally. This doesn't account for individual brand strategies or provide guidance on improving brand equity. At Hall & Partners, we believe there are better ways to drive brand growth. Our Partner and expert, Farid Jeeawody, explains why... Click the link to learn three ways to go beyond a one-number score. #BrandStrategy #BrandHealth #MarketingInsights 📈 https://lnkd.in/eRcTeSUP

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New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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Even though Jeni Ashdown is looking up to me in the photo, the expression "looking up to" describes me to her. Jeni, Amy Moore and Rob Key invited me to talk about the only thing I know; "Agency Business Development" through the lens of Resilience at their FANTASTIC The Agency Collective | B Corp Certified Future Proofing Conference yesterday and whaddayaknow? I took myself to my discomfort zone and found the warmth of a superbly engaged audience, the brilliance of Jeni as facilitator and the expertise of my panelist compadres Katie Street and Ben Potter cooking up something unexpected...enjoyment! My first words into the mic were; "I f**king hate this" and the first words I said to Jeni on leaving it were; "I loved that". So stage nerves and swearing addiction both conquered in the space of 55mins. The summaries of the event from the likes of Andy Nolan Kitch Silvia Del Corso Nikki Gatenby Donna O'Toole are excellent and the speakers Marcus Thomlinson MLIA dip CIC Marc Convey Kate Dawkins Debby Penton Fran Vižintin Abb-d Taiyo Barrington Reeves Arlo West Nic Marks Mo Kanjilal & Rob Pierre are so worth checking out, but if you want a summary of some of the stuff I prepared, here it is with full credit to the smarter people who's quotes I nicked... For people working in #businessdevelopment roles; "Silence the imposter syndrome - it's in your head! The company that hired you did it for a reason." from Sherilyn Shackell, The Marketing Academy For agency leaders; "Calm seas don't make good sailors" courtesy of Jason Foo, BBD Perfect Storm | a B-Corporation and “Business Development is a form of navigation, what we win today is the agency we will become tomorrow” by Sam Conniff, Author of 'Be More Pirate' "Don't chase, replace" by my business coach, Chris Evans And from my own playbook to close... 1. Trust your gut. 2. Put some faith in karma and make serendipity your friend. 3. Que sera, sera. #agencylife #leadership #sales #businessdevelopment #newbusiness

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The price we will pay for the brands we love 👉 https://bit.ly/4brwcoj Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their stories to shine. 🗣 "Brands can provide continuity and strength for us – they can show they care, they can make us laugh, they can take us back in time, they can help us look to the future with optimism and hope. When we look back to Covid-19, it’s not the actions of government that sticks in your mind – it’s Zoom lifting the 40 minute limit on its free package for school kids, it’s Audible giving free books, it’s Starbucks giving free coffees to health workers and Dyson producing ventilators." #branding #brand #rebrand #design #strategy #transformmagazine

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Our Strategic and Creative Director Richard discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their stories to shine. You can read the full article below. #branding #brand #rebrand #design #strategy #transformmagazine

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My very smart and clever friend Patrick Gracey makes some excellent points here. There are many affordable seats across Australia. Those top prices are part of an overall revenue strategy designed to mitigate the risk and rising cost of production. I assure you, in any case I've witnessed, this is not a money grab. The cost of inflation is directly hitting the cost to mount productions, and our clients talk and work tirelessly to find ways to deliver accessible pricing to a broad audience. However, we're only looking at half the picture if the conversation about audience attendance is solely about price. It is also one of relevance. During many recent conversations, a recurring theme has been the impact of the cost of living on sales. While this is a significant concern, it’s not the sole determinant. Anthem's commissioned research indicates that audiences now place a premium on their TIME, seeking experiences that justify their investment, both in terms of money and time. Therefore, it's crucial to assure them of the value they will gain from the experience. In lamens terms, they need to know the product will deliver on the promise. This comparison extends beyond audiences comparing live events to other live events. They are comparing that time investment to experiences that include restaurants, new streaming series, movies, or even a hike. Everything competes for attention, and everything can be content. Therefore, your creative and content strategy must be tailored to different audiences and cohorts. Studies from Harvard have shown that the biggest drivers of purchasing decisions are status, scarcity, and hype. Moreover, as we witness the largest shift in generational wealth in history, the purchasing power is moving towards an audience that no longer responds to traditional advertising. This audience is 3.25 times more likely to buy a ticket if it’s recommended by a friend, underscoring the need for highly segmented, highly creative, and thumb-stopping content from the moment you announce your production. In this competitive landscape, it’s crucial to be bold and innovative. People remember unique experiences, so don’t be afraid to try something new. If you’re interested in discussing this further over coffee, feel free to hit me up in the DMs.

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Good creative and copy always stands out. Seen on the tube

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MY TOP FUNNY ADVERTS. 1 The debate around the industry not doing 'funny' anymore is true. There are a tonne of reasons. To bring a bit of lightness to your LinkedIn feed, here (in no particular order) are my Top 10. Starting with one of the oldest. Just appreciate the craft, the acting, the writing, the simplicity, the little details & the strategy. What are your top funny ads (not just films)? All of Us Group #funny #adverts #strategy #alkaseltzer

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As someone who has advised agencies to try and move upstream by offering 'strategy' as a service, these words from Blair Enns stopped me in my tracks: 'If you have to preface your offering with the word “strategic,” if you include “strategy” in your list of services or if you define your firm by a broad discipline rather than a narrow problem statement then you’re almost certainly suffering today because your cost structure doesn’t allow you to compete with offshore and AI-enabled businesses that can do what you do faster, cheaper and often better.' Essential reading. #positioning #servicedesign #agencies https://lnkd.in/e9QE4UPh

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Do you realise that you’re sat on PR content? Content that will get you into the media- so you can reach more people and build your credibility and visibility through being elevated and celebrated. So often in business we just get on with what we think is normal. Book launches, event planning, thought leadership - we often forget to capitalize on it. The media can amplify your message, it can shine a light on your work, it creates a new level of energy around you when you step into celebration mode What are you doing in your business that you should be celebrating?? I’ll bet there’s something!!!

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After many years of being asked what type of creative I am, what’s feeling aligned at the moment is ‘Mixed Media Creative’. Why you ask? I always felt pulled and so ecstatic to see what boundaries I can push & what innovative visions I can create by combining mediums and styles. I’ve learnt that I don’t need to completely niche myself down, because often I find brilliance in the most unique moments of combination. This is why I love creativity - their is always something to learn! I instead aim for consistently upskilling within each style, and establishing an understanding of how they can intergrate with other elements. I can confidently offer creative services that span across a variety of deliverables: - Custom artworks - Prints - Content Creation - Graphic Design - Brand Identity & Packaging Design - Web design Often I find throughout my creative process, that whilst I’m working with one material, at the same time I’ll be thinking of texture from architectual inspiration, shape from a beautiful natural element and then also colours from a fashion moment that’s caught my eye. This mindset I find keeps my design eye sharp, challenges my brain in a good way, keeps me curious and engaged & allows me to navigate the ebs and flows of creative productivity. ✨

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Have you downloaded and read our manifesto yet? Creative UK has a vision for Our Creative Future – where the Cultural and Creative Industries can deliver their full potential, generating social and economic prosperity across our nation. The next UK Government has a responsibility to power that growth engine. To stimulate creative work. To bring billions of value into our economy, and to champion a sector built on innovation and ideas. With the next #GeneralElection on the horizon, there is no time more crucial than now to pitch our placards for the #CreativeIndustries, demonstrating why they matter to the economy, the growth they can, and will continue to, drive, and most importantly, what action needs to be taken to secure #OurCreativeFuture. Be part of the change. Download the Creative UK Manifesto now: https://lnkd.in/dRe7p2UQ

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If you were a fan of the TV program ‘Quantum Leap’ (the original) then I have good news for you. In the not too distant future, we’ll be able to socialise with anyone and everyone–regardless of age, time and place. That’s a super exciting question to explore–why limit our social experiences to the present? This isn't just about connecting with history. It's about experiencing it firsthand. And sharing these moments with friends, family or even icons from different generations. I’d love to ‘Dine Across Time’ and turn my ultimate dinner party guestlist into an actual dinner party I can experience. Or ‘Party Like it’s Any Time’ and take a trip back in time to the late 80’s for the start of the rave scene and experience it for ‘real’. Breakthrough XR technology is unlocking new levels of immersive experiences that will make this new future of socialising possible. →It’s one of 5 predictions we make in our new report, ‘The Future of Socialising’ If it sounds intriguing, let me know in the comments, and I’ll make sure you receive a copy.

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🚀 Revolutionise Your Brand's Narrative – Secure Your Free 15mins Strategy Starter Session! 🚀 At Studio Global, we create epic tales for brands. Our expert team uses award-winning media and film to tell your story, providing a competitive edge in today’s market. 🏆 Why media storytelling? - Distinctive Advantage: Differentiate your brand with powerful stories. - Essential Strategy: Media storytelling is critical for a comprehensive marketing strategy. - Proven Impact: Elevate your brand to new levels of success. Secure your exclusive free 15-minute strategy session today and uncover powerful branding insights. 👉 https://lnkd.in/eemJjg3X #BrandNarrative #Marketing #Storytelling #CompetitiveEdge

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Don’t underestimate the power of your news stories. News is important because it sends out multiple messages and delivers on a variety of levels. While it’s always nice when your industry mag supports your efforts, news can play a strategic role in your external comms. It’s a useful mechanism to let your audience know you are dynamic, and achieving things. Winning things. Part of the game, competing and creating a valuable business. News conveys to your staff that they are part of something successful, recognised and to be celebrated. It can generate feelings of loyalty and pride. Motivating and encouraging. News can serve to validate your customers’ decision to entrust their brands to your care. And, a positive headline can encourage your potential customers to join your happy band. How do you use your news? #PublicRelations #New #Winning #TechPR #GlobalBrands

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Neuroscience, neobanks, and new challenges 🧠 From soft drinks to cinema, gain the latest behavioural insights in May's edition of How We Think - now live on the Trinity McQueen website. Hear from our team of sector-leading experts 👉 https://lnkd.in/e6T9BeZy #research #insight #marketresearch #behaviouralscience

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