Toni Stoykova

Media relations management, Content generation management, New products launch events management, Bloggers' relations, Regional stakeholders' relations managament.

As an exclusive affiliate of Edelman for Bulgaria, AMI Communications team provided PR support for Edelman UK for creating a video of Novartis Bulgaria employees, speaking about their new internal Customer Facing Model project. The skillful professionals advised Novartis crew how to present the new project and their roles in it by adequately answering a set of key questions. We also admonished them how to act in front of a camera, what words to use and what gestures to employ. Client's feedback… Show more

As an exclusive affiliate of Edelman for Bulgaria, AMI Communications team provided PR support for Edelman UK for creating a video of Novartis Bulgaria employees, speaking about their new internal Customer Facing Model project. The skillful professionals advised Novartis crew how to present the new project and their roles in it by adequately answering a set of key questions. We also admonished them how to act in front of a camera, what words to use and what gestures to employ. Client's feedback upon the project was excellent, accounting for an "outstanding" result in accordance with Edelman evaluation scale. Show less

Organization and conduction of a media training for a selected number of UbiSoft employees on the latest trends in media development and basic rules in communication with journalists. The training included a purely theoretical part, elaborating on the key aspects of media relations and conduct at an interview and practical parts, where AMIC team placed UbiSoft representatives in real life situations. For this purpose we recruited knowledgeable journalists with many years of experience, covering… Show more

Organization and conduction of a media training for a selected number of UbiSoft employees on the latest trends in media development and basic rules in communication with journalists. The training included a purely theoretical part, elaborating on the key aspects of media relations and conduct at an interview and practical parts, where AMIC team placed UbiSoft representatives in real life situations. For this purpose we recruited knowledgeable journalists with many years of experience, covering the gaming industry, to simulate individual and group interviews in a studio set-up. The project achieved ultimate client satisfaction. Show less

Planning and management of the Annual PR program of Visa Europe for Bulgaria including media relations, comsumer communication, activities for businesses, government activities, CSR implementation and management, events planning and monitoring, stakeholders mapping, identification and engagement, financial planning and management.

As part of the aforementioned activities fall regular communication and consultating to client on PR matters, handling of media enquiries and cooperation… Show more

Planning and management of the Annual PR program of Visa Europe for Bulgaria including media relations, comsumer communication, activities for businesses, government activities, CSR implementation and management, events planning and monitoring, stakeholders mapping, identification and engagement, financial planning and management.

As part of the aforementioned activities fall regular communication and consultating to client on PR matters, handling of media enquiries and cooperation with consumers and businesses. Show less

A series of VIP events management and organization. Engaging of a prominent speaker, a macro-economist, Director for Europe at the Economist Corporate Network. Regular communication and consultation to client, provision of reference for the events' series structure, format, content. Financial planning and monitoring.

AMI Communications team organized a series of Pregnancy schools for future and current mothers to raise their awareness about the rotavirus and its consequences to their newly born babies.
Doctors and media specialists were delivering lectures to the women on how to prevent their children from rotavirus. Such schools take place in 8 different Bulgarian towns on a monthly basis and make mothers informed about the impact of the disease and prevention methods.

Ongoing communication and improvement planning with key journalists and opinion leaders in the technological sphere. Generation of content with leading technological media (print and online) and ongoing negotiations with them for generating publicity on client's behalf.

Shell Eco-marathon is one of the world’s most challenging student innovation competitions and takes place annually in Europe, America and Asia. The competition brings together current and future leaders, along with a broader public passionate about energy issues. It encourages debate around sustainable solutions to the challenge of rising global energy demand. At Shell Eco-marathon Europe a future generation of engineers and scientists aged 16-25 from around 24 countries compete in cars they… Show more

Shell Eco-marathon is one of the world’s most challenging student innovation competitions and takes place annually in Europe, America and Asia. The competition brings together current and future leaders, along with a broader public passionate about energy issues. It encourages debate around sustainable solutions to the challenge of rising global energy demand. At Shell Eco-marathon Europe a future generation of engineers and scientists aged 16-25 from around 24 countries compete in cars they design and build. Success is measured on who can drive the furthest on the equivalent of 1 kWh or 1 litre of fuel, thanks to their creative designs and technical know-how. Shell Eco-marathon Europe aims to involve European citizens in challenges related to energy and mobility, while inspiring them to consider innovative solutions. With Rotterdam as the host city, Shell brings the Eco-marathon closer to the public with a fit-for-purpose street circuit. Shell Eco-marathon Europe is a visible demonstration of Shell’s concern with helping the world to meet its growing energy needs in a responsible way and demonstrates its collaborative approach, bringing together students, partners and the public. Show less