Helen Christopher FCIM Chartered Marketer

London, England, United Kingdom Contact Info
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About me 📯: As an internationally experienced B2B marketing leader I can demonstrate a…

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Licenses & Certifications

Volunteer Experience

  • CIM | The Chartered Institute of Marketing Graphic

    B2B Ambassador on the South West Regional Board of the Chartered Institute of Marketing

    CIM | The Chartered Institute of Marketing

    - 3 years

    In June 2017 I was nominated and accepted a position on the South West Regional Board of the Chartered Institute of Marketing as Manufacturing Ambassador. The reasons I was appointed were because of my enthusiasm, experience and clarity. My position has since been refined to B2B Ambassador as the board wanted to keep me when I moved industries and now work in the insurance sector.

    My motivations for joining are because I am passionate about marketing and feel there is a gap in knowledge…

    In June 2017 I was nominated and accepted a position on the South West Regional Board of the Chartered Institute of Marketing as Manufacturing Ambassador. The reasons I was appointed were because of my enthusiasm, experience and clarity. My position has since been refined to B2B Ambassador as the board wanted to keep me when I moved industries and now work in the insurance sector.

    My motivations for joining are because I am passionate about marketing and feel there is a gap in knowledge and support in some areas of B2B. I want to offer my support to young marketers and help steer the board to increase membership and fly the flag for the CIM.

    I have written a number of blogs imparting my knowledge i.e. Industrial marketing vs consumer marketing here https://www.linkedin.com/pulse/industrial-marketing-vs-consumer-christopher-fcim-chartered-marketer/ The reason for publishing content is to see which subjects are most engaging and build traction to build tools, events and other information to support the interest.

    As part of a valued member of the network of volunteers, I am proud to say in that time I achieved;

     - Several successful events including “The importance of marketing for manufacturing companies”, “Let customer experience drive technology for business success” and “Mentoring matchmaking”
     - Engaged and debated marketing related topics in our board meetings including membership engagement, marketing skills gap and marketing being part of a driver of businesses
     - Achieved financial stability. Gone from decline (pre my appointment), to recovery, to growth with local P&L figures
     - Mentored many aspiring marketers whose careers have flourished

  • Audi UK Graphic

    Audi Customer Panelist

    Audi UK

    - Present 6 years 8 months

    Science and Technology

    As a member of the panel, I have the opportunity to shape the future of the Audi brand by sharing my observations and giving feedback.

  • Pimp My Cause Graphic

    Marketing Consultant

    Pimp My Cause

    - 5 years 1 month

    Arts and Culture

    I was one of the first volunteers for pimpmycause. It involved pro bono work like lawyers, but with experienced marketers. The organisation supports charities and social enterprises through access to top marketing talent, where resources are slender. I was involved in a number of projects from advising on strategy to writing content and marketing planning. It was a very rewarding experience and nice to give something back to worthy causes.

  • Thera Trust Graphic

    Mentor

    Thera Trust

    - 6 months

    Economic Empowerment

    I was invited to be involved in this pilot via The Chartered Institute of Marketing. The project is for local business experts to help support people with a learning disability to set up their own business or social enterprise.

    To see more about the Dolphins Den project check out the website http://www.thera.co.uk/dolphins-den-taking-part-get-involved

  • The Worshipful Company of Marketors Graphic

    Freeman of the city

    The Worshipful Company of Marketors

    - Present 4 years 10 months

    After a thorough recruitment process, I was admitted to the Marketors as a Freeman in October 2019. In June 2021 I was awarded Freeman of the City. We are the City Livery Company for marketing professionals, with an amazing cross-section of professionals in our industry – all with a shared passion for marketing and a strong focus on give-back.

    I am on the events, mentoring and member committees. Two interesting online events where I was the event director;

    Neuromarketing: Hype or…

    After a thorough recruitment process, I was admitted to the Marketors as a Freeman in October 2019. In June 2021 I was awarded Freeman of the City. We are the City Livery Company for marketing professionals, with an amazing cross-section of professionals in our industry – all with a shared passion for marketing and a strong focus on give-back.

    I am on the events, mentoring and member committees. Two interesting online events where I was the event director;

    Neuromarketing: Hype or Game-Changing? Take-aways;
     Good science is powerful, but that does not mean that science is always used for good. Nuclear physicists will be the first to tell you that
     Can consumers' minds be really hacked? Watch Netflix’s programme called the Social Dilemma
     Two or three options is ideal
     It is our job as marketers to position offerings to the right targets but ultimately our targets are human beings, not human doings

    Bridge the gap between marketing and legal. Take-aways;
     Don’t overstate or be deliberately provocative to get attention. An ASA complaint is not good and certainly nothing to be proud of!
     Typically legal are more cautious and marketing more creative, but contrary to popular believe legal want to help and given sufficient time can usually come up with a compromise. Marketors - don’t go rogue
     Top tip! Be proactive, not reactive. Involve legal in the early conversations with concepts and align agencies rather than as an afterthought when things go wrong
     Knowledge share between law and marketing is important
    o Consider reasonable timings i.e. legal should not procrastinate but likewise marketers expecting a turnaround within 24 hours is unreasonable
     Be aware of the seriousness of new directives including the impact of International law on your plans
     Wise Up. Marketors should have some basic knowledge of the rules (B/CAP Code) and the law e.g. UCPD and GDPR. You shouldn’t drive a car without knowing the highway code!

  • The AA Graphic

    Research panel

    The AA

    - Present 4 years 9 months

    I was invited to join the new research panel – The Passenger Seat to share tips, views, opinions and experiences about insurance through surveys, polls and discussion forums.

    Another opportunity is to test the latest products, promotions and messages to help shape the future roadmap.

Publications

Courses

  • Account-Based Experience (ABX) Certification

    Demandbase

  • Added Value Selling

    -

  • Advanced Must Know Law for Marketers

    -

  • Building a Board CV

    Women on Boards

  • Copywriting – The Complete Guide course

    -

  • Effective Proof Reading

    -

  • Essential Presentation Skills

    -

  • Global Branding

    -

  • Google Analytics

    -

  • Lean Six Sigma Yellow Belt Training

    -

  • Managing Projects & Peopl

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  • Managing the Risks of Social Networks

    -

  • Social Media Marketing B2B

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  • Step to the Top | Institute of Directors (iod.com)

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  • Writing for the Web

    -

Projects

  • Hiring fractional Head of Marketing for Atlas Accessories

    -

    Board advisor assisting with identifying the right hire, written job description, hiring process including shortlisting with a grading system, 2nd stage interviewing and input into offering the role to a shortlisted candidate for a luxury jewellery company.

  • Insurance Taskmaster

    -

    Insurance Post teamed up with Verisk to launch a new video series competition, Insurance Taskmaster - Risk Through the Ages.

    In the series teams of sector specialists (made up of two people) were filmed doing problem solving tasks linked to historical insurance incidents - an Insurance Escape Room if you would.

    The teams were judged on their acumen in fixing the problem and a winner declared by a panel of expert judges. The winning team will then got invited back to a Grand…

    Insurance Post teamed up with Verisk to launch a new video series competition, Insurance Taskmaster - Risk Through the Ages.

    In the series teams of sector specialists (made up of two people) were filmed doing problem solving tasks linked to historical insurance incidents - an Insurance Escape Room if you would.

    The teams were judged on their acumen in fixing the problem and a winner declared by a panel of expert judges. The winning team will then got invited back to a Grand Final against the other sector specialist winners and an overall winner was announced.

    Insurance Taskmaster won the Best Digital / Broadcast Award at the BIBA Journalism Awards in 2023.
    It beat out MoneyBox, Voice of Insurance, MoneySavingExpert and Insurance Business to take the crown.

    Other creators

  • Verisk ecosystem

    -

    Insurance operations are more effective as an integrated unit – bringing together tech, infrastructure and data ensures workflows are streamlined and business is flexible enough to respond to challenges. Introducing the Verisk ecosystem to showcase the whole being bigger than the sum of parts.

    Other creators
    See project

  • Future focus 2030

    -

    Welcome to the future! We take an educated guess as to what might be happening a decade from now and how we would be reporting in it.

    We pulled together six main topics: motor, personal injury, property, the London Market, climate change & ecosystems: based on hypothetical synopses of what might be going on in each we asked major figures in the market to put themselves in the shoes of their 2030 selves and answer questions based on this imagined future.

    To support each of the six…

    Welcome to the future! We take an educated guess as to what might be happening a decade from now and how we would be reporting in it.

    We pulled together six main topics: motor, personal injury, property, the London Market, climate change & ecosystems: based on hypothetical synopses of what might be going on in each we asked major figures in the market to put themselves in the shoes of their 2030 selves and answer questions based on this imagined future.

    To support each of the six bursts we sat down with experts from Verisk and they offered up
    their own insights as to how we might transition from where we are today to the 2030 as
    predicted by the contributors. This is included in this publication as a ‘Verisk View’ to go
    alongside each article. But these conversations were also recorded as podcasts and can be listed
    too by using the links featured.

    Highlights

    It reached over 800 people in the sector
    25% of the Top 100 Insurers engaged with the content
    People who engaged with the content; C-suite execs, senior, heads of and directors

    Other creators
    See project

  • Launching Tube Valve Body and FLOWave flowmeter to market

    Finding innovative ways to launch the Tube Valve Body and FLOWave flowmeter to market including shooting a video and releasing in different languages to truly reflect the benefits of this new product.

    Other creators
    See project

  • Global Brand Ambassador

    -

    Championing the brand across the region with other regionally placed team members

  • Global IT Key User - Website, eShop

    -

    Working together with Global IT and representatives from different regions around the world to find solutions to make systems and processes better. Voting by committee about which projects to prioritise.

    Other creators

  • Global CRM Key User

    -

    Roll out of Global CRM platform

  • Mystery Shopping 🛍

    -

    Detailed visits, surveys and reports for JKS Mystery Shopping & Training Ltd for a number of their clients

    See project

Honors & Awards

  • Employer of Women award

    Women's Business Club

    Nominated twice for the Employer of Women award. Winner announced 5th October 2022.

    The Employer of Women Award recognises companies that have invested in and demonstrated a commitment to creating roles for and supporting women in the workplace. They have created a healthy and supportive work environment with a real commitment to the well-being of their female employees, resulting in high staff satisfaction levels and a well-motivated and happy workforce. This award recognises employers…

    Nominated twice for the Employer of Women award. Winner announced 5th October 2022.

    The Employer of Women Award recognises companies that have invested in and demonstrated a commitment to creating roles for and supporting women in the workplace. They have created a healthy and supportive work environment with a real commitment to the well-being of their female employees, resulting in high staff satisfaction levels and a well-motivated and happy workforce. This award recognises employers that have made an outstanding effort in creating a diverse workforce and we want to celebrate them.

  • Shortlisted for a Women in Insurance Award 2021

    Incisive Business Media

    Shortlisted for an award for marketing https://womenininsuranceawardsuk.co.uk/2021/en/page/2021-finalists

    Gained highly commended at the awards ceremony.

  • Freeman of the city

    Workshipful Company of Marketors

  • The Verisk Way to Go Award

    Verisk

    The Verisk Way to Go is a discretionary spot award program designed to recognise and reward in real time distinction and performance.

    Nomination for repositioning and rebranding the Verisk owned event based in London. Registration increased by 400%. Attendance increased 3-fold. A combined business effort with more than 20 sessions with own subject matter experts and external speakers resulting in high engagement from clients.

  • A member of The Levitt Group

    Chartered Institute of Marketing

    The Levitt Group is only open to senior, qualified members of CIM. To join, you need either to be a Chartered Marketer, a Fellow of CIM or a graduate of the CIM's intensive diploma programme.

  • Shortlisted for the Marketer of Year Award 2018

    The Chartered Institute of Marketing

  • Fellow of the Chartered Institute of Marketing

    The Chartered Institute of Marketing

    I was extremely proud when awarded the Fellowship. It is not just a given, you need to apply, and the application requires you must have at least 10 years senior strategic experience with 5 years close to board level & Chartered Marketer status held for 5 years.

    The assessment is made by the Chartered Institute of Marketing (CIM) against their membership criteria and involved a detailed assessment and consideration by the board. It is the highest level of membership and is designed for…

    I was extremely proud when awarded the Fellowship. It is not just a given, you need to apply, and the application requires you must have at least 10 years senior strategic experience with 5 years close to board level & Chartered Marketer status held for 5 years.

    The assessment is made by the Chartered Institute of Marketing (CIM) against their membership criteria and involved a detailed assessment and consideration by the board. It is the highest level of membership and is designed for senior marketing directors. There were circa 300 Female Fellows internationally at the time I was awarded this status.

  • Bürkert Marketing Award

    Bürkert Global Marketing

    Category: Best co-operation / synergies with other countries.

    This involves working with Marketing colleagues on joint projects and sharing what has been done in the UK & Ireland for others to duplicate.

  • Won MARKSTRAT Award

    University of Gloucestershire / Chartered Institute of Marketing Accredited Study Centre

    Certificate awarded to the winning student team signed by the Dean of The Business School.

    MARKSTRAT is a strategic marketing simulation which offers MBA students and professionals a platform to test theories and make decisions competing against different teams.

  • Chartered Marketer status

    -

    Marketing is an evolving craft which is why I am committed to keeping up-to-date through professional development and experience.

    I am proud to keep up with my CPD and feel it's important to stay fresh with new methods.

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