About
I lead Build, a distinctive game development and marketing studio where creativity meets…
Articles by Matt
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Taiwanese businesses need to focus on digital transformation
Taiwanese businesses need to focus on digital transformation
By Matt Kattan
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3 reasons why Google, Facebook and Apple’s response to adblocking may lead to a fundamental re-structure in digital advertising
3 reasons why Google, Facebook and Apple’s response to adblocking may lead to a fundamental re-structure in digital advertising
By Matt Kattan
Activity
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The Olympics and Paralympics are now on #Roblox! 🥇OLYMPIC WORLD, PRESENTED BY VISA🥇 In partnership with the International Olympic Committee –…
The Olympics and Paralympics are now on #Roblox! 🥇OLYMPIC WORLD, PRESENTED BY VISA🥇 In partnership with the International Olympic Committee –…
Liked by Matt Kattan
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We review Roblox branded games, so you don't have to! No time to play? Our marketing team has got you covered with 5-minute video reviews of the…
We review Roblox branded games, so you don't have to! No time to play? Our marketing team has got you covered with 5-minute video reviews of the…
Liked by Matt Kattan
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Introducing our Game Incubator for Roblox and Fortnite creators! 🚀 Calling all talented developers with innovative game ideas - we are here to…
Introducing our Game Incubator for Roblox and Fortnite creators! 🚀 Calling all talented developers with innovative game ideas - we are here to…
Liked by Matt Kattan
Experience & Education
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Top brands have recognized the significant value of advertising in mobile games due to several key advantages. The high-quality ad formats offer a…
Top brands have recognized the significant value of advertising in mobile games due to several key advantages. The high-quality ad formats offer a…
Liked by Matt Kattan
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H+ partner Antsomi has just launched integration with Line OA for CDP+CRM integration for clients. We will be offering this as H+ CRM Suite for…
H+ partner Antsomi has just launched integration with Line OA for CDP+CRM integration for clients. We will be offering this as H+ CRM Suite for…
Liked by Matt Kattan
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Should ‘advergames’ aka branded experiences be obliged to declare as such on Roblox to protect kids? Does the platform need more regulation? I’m…
Should ‘advergames’ aka branded experiences be obliged to declare as such on Roblox to protect kids? Does the platform need more regulation? I’m…
Liked by Matt Kattan
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Today, we are thrilled to share a demo of our in-experience GenAI avatar creation in Roblox: https://lnkd.in/g-TBbveh Our new technology allows for…
Today, we are thrilled to share a demo of our in-experience GenAI avatar creation in Roblox: https://lnkd.in/g-TBbveh Our new technology allows for…
Liked by Matt Kattan
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The interest in becoming Karta's new Sales Director has been huge! I am humbled, but I must admit not that surprised. We are a fast-growing company…
The interest in becoming Karta's new Sales Director has been huge! I am humbled, but I must admit not that surprised. We are a fast-growing company…
Liked by Matt Kattan
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Olympic excitement is starting to build, and mobile gamers feel it too! Just like athletes, gamers are driven by camaraderie, pushing limits…
Olympic excitement is starting to build, and mobile gamers feel it too! Just like athletes, gamers are driven by camaraderie, pushing limits…
Liked by Matt Kattan
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Today, I was invited to MOGUL LIVE with James Pratt to talk about how entertainment IPs are leveraging Roblox for marketing. 👇
Today, I was invited to MOGUL LIVE with James Pratt to talk about how entertainment IPs are leveraging Roblox for marketing. 👇
Liked by Matt Kattan
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Is This the Future of "Phygital" Marketing, or Just a Glorified Kickflip?👇 Let's talk Vans (VF Corporation), Roblox, and why your next pair of…
Is This the Future of "Phygital" Marketing, or Just a Glorified Kickflip?👇 Let's talk Vans (VF Corporation), Roblox, and why your next pair of…
Liked by Matt Kattan
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PETA takes on H&M ... in Roblox? Animal rights group PETA has launched a Roblox protest against H&M's fashion show inside Roblox. Their message?…
PETA takes on H&M ... in Roblox? Animal rights group PETA has launched a Roblox protest against H&M's fashion show inside Roblox. Their message?…
Liked by Matt Kattan
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"Data is just numbers, not strategy." Some marketers view data as passive, not an active tool in strategic planning. In reality, data is…
"Data is just numbers, not strategy." Some marketers view data as passive, not an active tool in strategic planning. In reality, data is…
Shared by Matt Kattan
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On Roblox & Fortnite, you can go from 0 to $10 million overnight — meaning top creators can be unincorporated, with no formal contracts. This…
On Roblox & Fortnite, you can go from 0 to $10 million overnight — meaning top creators can be unincorporated, with no formal contracts. This…
Liked by Matt Kattan
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