Culture-First: Creating Briefs that Connect

In today’s rapidly evolving consumer landscape, harnessing the power of culture is pivotal to crafting impactful creative campaigns. In this session, we explore the strategic process of developing creative briefs that resonate deeply with diverse audiences. From uncovering compelling insights, to understanding cultural context, to folding it all into the creative execution, expertise is required to connect authentically with diverse demographics. Led by industry experts with a wealth of experience in cultural marketing and creative strategy, this session is essential listening for marketers, creatives, and strategists aiming to elevate their campaigns and their approach to briefs through a culture-first approach.

Speakers

Alexandra Kennedy – EVP of Commercial Strategy @ My Code

Victoria Jordan – GM of Creative and Branded Content, My Code

Marla Kaplowitz – President & CEO @ 4A’s – Moderator