DIGIDAY+ MEMBER EXCLUSIVES
Brian Lesser returns to GroupM with an expected focus on advancing tech
The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September.
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Media
AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections
A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation.
Media Briefing: Publishers reflect on ad revenue midway through 2024
Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.
Teads is exploring sale options as M&A in ad tech heats up
Sources state the Altice-owned stalwart of outstream video has recently held talks with private equity and strategic players.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.
Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer
In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate.
Future of TV
Why longer videos are becoming more commonplace on YouTube
Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.
Future of TV Briefing: How creators are setting themselves up for the career long haul
This week’s Future of TV Briefing looks at how creators are preparing for the career long haul.
Future of TV Briefing: How the future of TV has shaken out so far in 2024
This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.
Media Buying
Media Buying Briefing: Retail media has become a full-funnel play for media agencies
Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space.
Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington as its CEO as the organization pushes the next phase of growth.
Why media agencies are developing finance-based marketing and business intelligence expertise
With greater economic pressures and competition from consultancies, media agencies are expanding their arsenals with financial and business intelligence for clients.
Podcasts
Research
Recent research found that 47% favored a cap for c-suite roles once they reached 75 years old, but didn’t favor age caps for themselves.
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TechnologyWTF is Shadow AI?
Recent research found that 47% favored a cap for c-suite roles once they reached 75 years old, but didn’t favor age caps for themselves.
In this week’s briefing, inside Substack’s growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.
In this week’s briefing, inside Substack’s growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.
Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as Prime Day, up 11% from a year ago. Here’s a breakdown of how Prime Day went.
Shoppers in the U.S. spent more than $14 billion online during Amazon’s 48-hour sales bonanza known as Prime Day, up 11% from a year ago. Here’s a breakdown of how Prime Day went.