DAA Summit 2024 & Digital Advertising Accountability Workshop

DAA Summit 24 (Tues, June 11, 5pm EDT - Wed, June 12, 2024, 6pm) & Digital Advertising Accountability Workshop (Tues, 12-5pm) in New York

By Digital Advertising Alliance

Date and time

June 11 · 12pm - June 12 · 9pm EDT

Location

Well& by Durst (Summit 24) and Venable LLP (Accountability Workshop) | Hotel: The Knickerbocker (Directly Across Street)

151 West 42nd Street Between 6th and 7th Avenues New York, NY 10036

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

About this event

We have a new attitude at DAA as we hit a new milestone, our 12th Summit. Join us as we navigate a co-regulation environment, and advance responsible data collection for advertising innovations. DAA Principles, in practice, effectively offer a data ethics layer that has served to bolster consumer trust and brand-consumer engagement, and keep pace with heightened consumer expectations

The theme for this year's event is "ADitude" -- a recognition of the many innovations underway to advance addressability, consumer trust, brand engagement, data stewardship, and relevant advertising effectiveness.

_________________________

The Digital Advertising Alliance Summit 24 (Tuesday, June 11, 2024,5:00-6:30 pm EDT; Wednesday, June 12, 8:30 am - 6:00 pm) is a 2-day event this year, returning to New York for the first time in a decade. The Summit is a unique opportunity for DAA Program participants to learn about the latest developments in industry self regulation, co-regulation and the next generation of transparency and consumer control in relevant advertising. The event immediately follows a Digital Accountability Advertising Workshop (Tuesday, June 11, 2024, 12:00 noon-5:00 pm). Both events will take place at 151 West 42nd Street -- with the Summit at Well& by Durst, and the Workshop and Welcome Reception at Venable LLP's offices in the same building.

A "Welcome to DAA in New York" reception will take place on Tuesday, June 11, from 5:00-6:30 pm EDT, with a sendoff reception the following early evening.

_____________________________

BOOK YOUR HOTEL WITHIN THE DAA ROOM BLOCK
JUST STEPS AWAY AND ADJACENT TO THE SUMMIT EVENTS:.

The DAA Room Block has closed. Please contact the hotel directly ( Erica Guity at 212-204-4989, eguity@theknickerbocker.com). Prevailing rates may apply for one or all of your requested nights, however, the $45 Residence fee has been waived.

GETTING THERE:

Address: The Knickerbocker is located at 6 Times Square (Lobby Entrance is on West 42nd Street, across from Durst/Venable), SE Corner of Broadway and West 42nd Street, New York, NY 10036.

Access from Rail and Air: Port Authority is one block west. Penn Station is eight blocks south. Grand Central is four blocks east. The closest airports are New York LaGuardia (8.7 miles), New York JFK (17.4 miles) and Newark Liberty (16.6 miles), all with connections to NYC area transit, taxis and private transport services.

___________________________________________

D AA SUMMITS - WATCH HIGHLIGHTS FROM 2023

Organized by

Digital Advertising Alliance

The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. The DAA runs the YourAdChoices and mobile AppChoices programs. The DAA also administers the PoliticalAds program, which is designed to increase transparency and accountability around digital express advocacy ads, as well as the Privacy Rights program to aid businesses in California Consumer Privacy Act (CCPA).

Underlying the DAA’s efforts are the DAA Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and cross-device data. Compliance with the DAA Principles is independently enforced for all companies in digital advertising by BBB National Programs and the Association of National Advertisers (ANA). The DAA is managed by a consortium of the leading national advertising and marketing trade groups, including the 4A’s; American Advertising Federation; ANA; Interactive Advertising Bureau; and Network Advertising Initiative; with the advice of BBB National Programs.

Sales Ended