![Richard H. Thaler](https://cdn.statically.io/img/i.gr-assets.com/images/S/compressed.photo.goodreads.com/authors/1438885744i/65483._UX200_CR0,50,200,200_.jpg)
“The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges.”
―
Nudge: Improving Decisions About Health, Wealth, and Happiness
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