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This post was written by Josue (Sway) Fontanez, Outbound Product Manager, and Kwaku Sefa-Dedeh, Sr. Product Manager for reCAPTCHA.
Over 7 million websites and 50% of the Fortune 100 use reCAPTCHA, our fraud prevention platform that helps to stop attacks like credential stuffing and account takeovers. At Google Cloud Next, we unveiled new features that advanced how reCAPTCHA can help protect websites and mobile apps from fraudulent behavior. Today we’re sharing more about how reCAPTCHA has evolved beyond visual challenge CAPTCHAs with new capabilities and new service tiers to better meet the needs of our customers.
Reimagining reCAPTCHA
In 2020, we released reCAPTCHA Enterprise, a product designed for the sophisticated needs of the largest organizations in the world to help stop bots and protect websites from spam, fake account creation, and other forms of automated fraudulent activity. With reCAPTCHA Enterprise, we reimagined reCAPTCHA with an invisible, frictionless experience powered by adaptive risk analysis. Since then, we’ve expanded our capabilities to include account protection, password leak detection, and transaction protection to help protect organizations from targeted attacks including scraping, account takeovers, credential stuffing, and payment fraud.
Today’s reCAPTCHA is a modern fraud-prevention platform that helps protect websites and mobile apps against fraud. Powered by Google-scale intelligence, we want to bring this frictionless experience to all of our customers. This includes millions of small and mid-size websites and mobile apps, based on web traffic, that rely on older versions of reCAPTCHA and are not yet taking advantage of the latest protection features and improved user experience.
To help reCAPTCHA users, we’ve combined the power of reCAPTCHA Enterprise and its invisible approach with the visual challenges in earlier reCAPTCHA versions into a single offering available to all customers, regardless of tier. The new Essentials and Standard tiers use the lessons learned from protecting high-volume websites and make that power accessible to the masses. For the vast majority of sites already using reCAPTCHA, they can benefit from greater website protection without incurring additional costs with 10,000 free assessments per month.
| reCAPTCHA Essentials | reCAPTCHA Standard | reCAPTCHA Enterprise | |
| Cost per month | Free up to 10,000 assessments | Free up to 10,000 assessments $8 for up to 100,000 assessments |
Free up to 10,000 assessments $8 for up to 100,000 assessments then $1 per 1,000 assessments |
| Sample website type | Small site with less than a few thousand users per month | Medium sites with user/payment flows | Large sites with significant web traffic and user/payment flows |
| Bot score granularity | 4 levels | 11 levels | 11 levels |
| Multi-factor authentication | No | BYO SMS and email | BYO SMS and email |
| Password leak detection | No | Yes | Yes |
| Account defender | No | Yes | Yes |
| Payment fraud prevention |
No | Yes | Yes |
| Mobile SDKs | No | Yes | Yes |
Expanding reCAPTCHA with new capabilities
To further help our customers, we’ve also added new features to reCAPTCHA that are generally available:
- Gain global and site-specific fraud insights with Gemini, available in the dashboard.
- Get a single, comprehensive view of bot, account, and transaction fraud with powerful new reCAPTCHA dashboards.
- Help identify payment fraud risk and insights on stolen instruments and card testing with transaction protection.
- Improve the accuracy and conversions of marketing campaigns by identifying and filtering low quality leads from bots, spam, and fraud with Google Analytics integration.
- Help prevent account takeovers and identify leaked passwords for your mobile apps with our new Mobile SDK. This expands on the account defender for web that was previously announced.
- Help identify traffic anomalies and investigate further investigation with new anomaly detection capabilities.
Take the next step
For existing customers, you can go here to try out the new features. If you’re new to reCAPTCHA, check out our product page to learn how reCAPTCHA can help protect your website and mobile apps against the most sophisticated targeted and scaled attacks.
