How do you keep your influencers happy?

Look for the influencer’s voice, personality and natural interests over their audience reach. Micro influencers often have a small yet mighty impact.

Keep diversity in mind, in all forms. When your influencers are champions, and come from all walks of life and a variety of backgrounds, it provides a level of broad validation and overall values.

Choosing the right partners really is core to having happy partners. If you choose the wrong ones, you aren't going to be happy with the content or relationship and that will filter back to them in the former of micromanagement or over editing something that isn't truly them. While it may seem like the success of a campaign lays at the feet of creators because that is where the content lives, it is really at the feet of the brand/agency that set up the campaign and choose the partners to bring it to life. Choose wisely not based on trend, size or any other old school meaningless consideration.

Keeping influencer partners happy is like tending to finicky houseplants - it requires consistent care. Set clear expectations upfront but stay flexible. Make assets and guidelines easy to access. Show appreciation for their time through prompt payment and shoutouts. Check in regularly to nourish the relationship. Avoid overwatering with needy pestering. When nurtured properly, an influencer blossoms into a long-term brand ally! Now go grab the plant food and spritz away!

This is the most crucial step. If you don't find the right influencer, you first of all disagree on the vision alignment. Second, If the vision is not aligned, the message will also not aligned. And this makes the biggest difference. This will dilute your digital brand quickly.

There is a reason why that particular influencer came up for consideration in the first place- that spark, the organic content generation, that winning personality. While there is a tendency to want to regulate their creative content to ensure that it is aligned with your brand messaging, it is key to not restrict or stifle their creativity and content creation. Constant dialogue with your influencer will help to streamline the campaign- allowing the influencer to bring their full authentic self and giving your brand the needed mileage.

I’d the influencer says that your messaging doesn’t sound like their voice, work with them and make sure they feel it’s natural. You lose credibility as does the influencer if they lose their secret sauce because of a rigid script.

Here are some practical approaches to keeping influencers happy with free products and fees: - Offer competitive and fair compensation based on industry standards and the influencer's expertise. - Clearly communicate expectations, deliverables, and guidelines for the collaboration. - Provide personalized perks and benefits that align with the influencer's interests. - Allow creative freedom and trust the influencer's expertise. - Ensure prompt and hassle-free product delivery. - Maintain open and transparent communication throughout the partnership. - Share and showcase influencer-generated content. - Seek feedback and collaborate to improve the partnership experience.

Especially in B2B, influencers are often driven by elevating their personal brand and platform. Speaking engagements, webinars, and podcasts are excellent ways to showcase their sparkle.

You should always reuse and reshare influencer content. While a nice side effect of it is making them happy, ultimately you should be doing it because it is a very cost effective way to fuel owned social and more cost effective than brand assets in paid. Promoting the content shouldn't be a "nice to have" in a strategy, it is a must.

Indeed, Influencer marketing is a very powerful tool for your business to reach the right target audience. Organizations shouldn’t overlook this.

To keep influencers happy, being open to their feedback and suggestions is crucial. Acknowledging and valuing their insights shows that you respect their expertise and are willing to collaborate effectively. When influencers feel heard, they become more invested in the partnership, leading to a stronger and more authentic relationship. Actively seeking their input can also lead to innovative ideas and improvements in your campaigns, benefitting both parties in the long run. Remember, a transparent and receptive approach fosters trust and enhances the overall success of your influencer marketing endeavours.