Last updated on Apr 28, 2024

What do you do if your content management system is not meeting your Communication project goals?

When your content management system (CMS) isn't aligning with your communication project goals, it's a signal to pause and evaluate. A CMS is vital for organizing, editing, and publishing content that meets your strategic objectives. If there's a mismatch, your intended message may not reach the audience effectively, or you might encounter operational inefficiencies. It's essential to identify the gaps between your CMS capabilities and project requirements to ensure your communication efforts are successful.

1 Assess Needs

Start by conducting a thorough assessment of your communication project's requirements. This means revisiting your goals and determining what features and functionalities are essential for your CMS to support these objectives. You might need to facilitate better collaboration among team members, improve the way content is organized, or enhance the user experience for your audience. Understanding the specific areas where your current CMS falls short is the first step toward finding a resolution.

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Vivek Kumar Govila

Content Writer | Email CopyWriter | Social Media Posts | Lead Generation | Document Management System | Process Improvement | Document Processes | Remote Sales Closer | SEO Writer | Appointment Setter | Ex EY
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A struggling CMS can derail communication projects! Here's my approach: First, conduct an audit to identify pain points, like limitations in content types or user experience. Then, explore upgrading your existing CMS or migrating to a new platform that better aligns with your content needs and goals. Remember, the right CMS empowers, not restricts, your communication strategy!

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Ifeyinwa Cynthia Ogbogu

3+ Years Administrative Experience/Executive Virtual Assistant/Data Entry Expert/Customer Service Representative / Fully Equipped to Support You Virtually
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If my content management system isn't meeting my project goals, I need to assess what specific functionalities or capabilities are lacking. I might consider exploring other CMS options that better align with my project requirements or customizing my current CMS to better suit my needs. It's also essential for me to communicate my concerns with my team or stakeholders to ensure everyone is on the same page and to collaborate on finding a solution.

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Wallace Assis

Biomédico | Análises Clínicas | Consultor de Vendas | Eppendorf
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Se o sistema de gerenciamento de conteúdo não estiver atingindo as metas do projeto de comunicação, há várias etapas que você pode tomar para identificar e resolver os problemas: 1 - Reavalie as metas do projeto de comunicação. 2 - Analise os dados de desempenho do sistema. 3 - Identifique e corrija os pontos fracos, como problemas técnicos ou conteúdo de baixa qualidade. 4 - Obtenha feedback dos usuários para entender suas necessidades. 5 - Faça melhorias graduais com base na análise e no feedback. 6 - Monitore continuamente o desempenho e faça ajustes conforme necessário.

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2 Explore Options

Once you've pinpointed the shortcomings of your current CMS, explore the options available to you. This could involve researching alternative systems that better align with your project goals or identifying plugins and add-ons that can extend the functionality of your existing CMS. Remember, the goal is to find a solution that bridges the gap between your CMS capabilities and the needs of your communication project without overcomplicating the process.

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3 Engage Stakeholders

Engaging stakeholders is crucial when your CMS isn't meeting project goals. Gather feedback from those who use the system regularly, like content creators, editors, and digital strategists. Their insights can help you understand the practical challenges and what features they feel are missing. Moreover, involving stakeholders in the decision-making process can help ensure buy-in for any changes you decide to implement.

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4 Test Solutions

Before making any significant changes, it's wise to test potential solutions. This could involve setting up a demo with a new CMS or trialing new features within your existing system. Testing allows you to see firsthand whether the proposed changes effectively address the issues without committing significant resources. It also provides an opportunity for team members to give feedback based on actual use.

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Ahmed Elmancy

Senior Speech Language Therapist (MOH & DOH Licensed)
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Before making any significant changes, it's wise to test potential solutions. This could involve setting up a demo with a new CMS or trialing new features within your existing system. Testing allows you to see firsthand whether the proposed changes effectively address the issues without committing significant resources. It also provides an opportunity for team members to give feedback based on actual use.

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5 Train and Support

If you decide to implement a new CMS or upgrade your existing one, proper training and support are essential for a smooth transition. Ensure that all users are comfortable with the new system and understand how to use it to meet communication objectives. This might involve creating training materials, conducting workshops, or providing ongoing support as team members get accustomed to the new setup.

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6 Monitor Progress

Finally, after making changes to your CMS, it's important to monitor progress and ensure that the new system or enhancements are helping you meet your communication project goals. Set up metrics to track performance and solicit regular feedback from users. Continuous monitoring allows you to make further adjustments as needed and ensures that your CMS remains a powerful tool in achieving your communication objectives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your content management system is not meeting your Communication project goals?

1

2

3

4

5

6

7

1 Assess Needs

2 Explore Options

3 Engage Stakeholders

4 Test Solutions

5 Train and Support

6 Monitor Progress

7 Here’s what else to consider

Communication

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What do you do if your content management system is not meeting your Communication project goals?

1

2

3

4

5

6

7

1 Assess Needs

2 Explore Options

3 Engage Stakeholders

4 Test Solutions

5 Train and Support

6 Monitor Progress

7 Here’s what else to consider

Communication

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