You're in charge of a Search Engine Optimization team. What metrics do you need to track to ensure success?

1 Organic traffic

Organic traffic is the number of visitors that come to your website from search engines, without paying for ads. It's a key indicator of how well your SEO strategy is working and how relevant your content is to your target audience. You can use tools like Google Analytics or Search Console to monitor your organic traffic volume, trends, sources, and behavior.

2 Keyword rankings

Keyword rankings are the positions of your web pages in the search engine results pages (SERPs) for the keywords that you target. They show how visible and competitive your website is for the queries that your potential customers use. You can use tools like Moz, SEMrush, or Ahrefs to track your keyword rankings, changes, and opportunities.

3 Click-through rate

Click-through rate (CTR) is the percentage of people who click on your website link from the SERPs. It reflects how attractive and relevant your title tags, meta descriptions, and URLs are to the searchers. You can use tools like Google Search Console or Bing Webmaster Tools to measure your CTR for different keywords, pages, and devices.

4 Bounce rate

Bounce rate is the percentage of visitors who leave your website after viewing only one page. It indicates how engaging and satisfying your content is to the users. A high bounce rate may signal that your website is not meeting the users' expectations or needs. You can use tools like Google Analytics or Hotjar to analyze your bounce rate for different pages, sources, and segments.

5 Conversion rate

Conversion rate is the percentage of visitors who complete a desired action on your website, such as signing up, buying, or contacting. It measures how effective your website is at turning visitors into customers or leads. You can use tools like Google Analytics or Optimizely to track your conversion rate for different pages, goals, and campaigns.

6 Domain authority

Domain authority is a score that predicts how likely your website is to rank well in the SERPs. It's based on various factors, such as the quality and quantity of your backlinks, the age and popularity of your domain, and the technical aspects of your website. You can use tools like Moz or Ahrefs to check your domain authority and compare it with your competitors.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?