You're pitching your personal brand to new clients virtually. How can you make a lasting impression?

The key is to approach these interactions with authenticity, and a deep understanding of your audience's needs. Leverage the power of storytelling to captivate your potential clients. Highlighting the experiences, values, and expertise that make you a valuable partner. Listen attentively, and tailor your messaging to address their specific pain points. Foster a genuine connection and showcasing your ability to deliver results, leave a lasting impression and positions you as the ideal choice for their personal branding needs.

As a freelancer and company copywriter, I've learned that virtual pitches are like first dates - you want to impress, but stay real. Here's my go-to move: I start with a quick story about a writing challenge I faced. For my day job, I might share how I simplified tech jargon for a product launch. For freelance gigs, I talk about nailing a client's voice for their blog. Then, I relate it to their needs: 'I heard you're struggling with X. Here's how we could tackle that together.' It shows I'm listening and can walk the talk. And hey, don't forget to check your background and lighting! Nothing kills a pitch faster than looking like you're in witness protection. Keep it professional, but let your personality shine through.

Crafting a compelling narrative is essential in digital marketing, especially when meeting clients online. Your story should highlight not only your professional journey but also the unique value you bring. For instance, I often share how Linked360 transformed a struggling B2B agency into a lead-generating powerhouse through our LinkedIn 360-degree strategy, emphasizing the tangible impact we made. Remember, your narrative should resonate on a personal level. It's about showing clients that you're not just another consultant but a dedicated partner in their success. By weaving in relatable experiences and demonstrating your commitment, you build trust and establish a lasting impression that goes beyond mere credentials.

Making a lasting impression when pitching your personal brand to new clients virtually begins with crafting a compelling story. This narrative should go beyond your resume, weaving together your experiences and values into a cohesive message of the solutions you provide. By sharing a story that is relatable, authentic, and showcases your commitment to client success, you establish a personal connection that resonates. This approach not only highlights your unique strengths but also positions you as a valuable partner rather than just a service provider.

Be genuine in your storytelling. Share real experiences and challenges you've overcome. Authenticity resonates with clients and builds a deeper connection. When a client approaches you, it's because they seek benefits. After introducing yourself in a compelling storytelling manner, explain how you can solve their current problem. Provide examples from your previous work to demonstrate how you've successfully helped other clients in similar situations. This approach showcases your ability to deliver results and addresses their specific needs effectively.

It's really important to keep things consistent. For instance, during a video presentation, a distracting background can take away from what you're trying to say. The same goes for your website and social media profiles. They should all maintain consistent visual elements, with matching colors and relevant messaging. This consistency makes a professional impression and keeps your message clear.

Maintaining visual consistency is crucial when pitching your personal brand virtually. Use the same colors, fonts, and logo across all your materials to create a cohesive look. This includes your website, social media profiles, presentation slides, and any documents you share. Consistency helps build recognition and trust, making your brand look professional and polished. Additionally, ensure your visual style reflects your brand’s personality and values, helping clients connect with you on a deeper level. A unified visual presence can make a strong, lasting impression.

You have to work on Branding your personal brand before you jump reaching out to people! Make sure you're well dressed across all platforms, meaning you have a proper brand aesthetic maintained. Visual storytelling is a subconscious thing people take note of, so maintaining a cohesive brand throughout multiple channels is a must as people tend to notice it even when they aren't really trying to do so. Consistency in Branding (The voice, the content mix, colors) will really show you better than your competitors who don't do these!

Hacer una impresión duradera al presentar tu marca personal a nuevos clientes virtualmente requiere enfoque y empatía. Comienza por identificar los puntos de dolor del cliente: ¿qué problemas enfrentan y qué han intentado hasta ahora? Evalúa cuánto les afecta y determina si puedes ser la solución adecuada. Lidera la conversación con honestidad y autenticidad, demostrando un genuino interés en ayudar. Este enfoque no solo te posiciona como un experto, sino también como un aliado confiable que entiende y se compromete con las necesidades del cliente.

When you're pitching to a client online, focus on how you can solve their problem. Engage with them by asking about their specific challenges. Listen and tailor your message accordingly. Avoid just listing your qualifications. It's about understanding their needs and showing how you can help in a way that resonates with them.

Engaging authentically is key to making a lasting impression when pitching your personal brand. Be genuine in your interactions—listen actively and show real interest in your clients’ needs and challenges. Share insights and advice that are truly helpful, not just self-promotional. Authentic engagement builds trust and rapport, making clients feel valued and understood. Use your natural voice and personality in communications, whether it’s through emails, video calls, or social media. Authenticity fosters stronger connections and leaves a memorable impact.

Testimonials are really effective. In my experience, they have been very impactful. Happy clients often refer others through word of mouth, which can lead to more business than you might expect.

Testimonials are really effective. In my experience, they have been very impactful. Happy clients often refer others through word of mouth, which can lead to more business than you might expect.

Leveraging testimonials can significantly enhance your personal brand pitch. Share stories and feedback from satisfied clients to demonstrate your expertise and reliability. Testimonials provide social proof, showing potential clients that others have benefited from your services. Use quotes, case studies, and video testimonials to add authenticity and relatability. Highlight specific results and successes to showcase the tangible value you bring. By sharing these endorsements, you build credibility and trust, making a strong, lasting impression.

Give clients value upfront to make a lasting impression. Provide useful insights or actionable advice right from the start. This could be through a free consultation, a helpful resource, or a personalized recommendation. Demonstrating your expertise and willingness to help, even before a formal agreement, builds trust and shows that you genuinely care about their success. By giving value first, you establish yourself as a knowledgeable and generous partner, encouraging clients to want to work with you.

Highlight personality even in a follow up! Resist the jarring formal change up on email vs zoom. I say "fab" all the time virtually, in real life and practically any email 👉🏾 it's all about consistency from start to finish and everything inbetween

The most under-rated way to get engagement with your personal brand is exactly what we use in any speech - hit hard with something super-engaging from the very beginning. Drop all the "good mornings" and acknowledgements. Go in hard with a big statistic, a big opinion, a powerful quote or something that indicates that you have something amazing to bring them that isn't just another pitch for yet another generic big-hair, big-teeth, big makeup pseudo-brand that looks like everyone else in your space.