Key stakeholders clash on the product roadmap. How do you navigate conflicting visions to drive success?
Navigating a product roadmap can be akin to steering a ship through a storm when key stakeholders have conflicting visions. Each stakeholder brings their own priorities and perspectives to the table, often rooted in their particular role within the organization. Your challenge is to find a course that respects these diverse viewpoints while maintaining a coherent strategy for product development. This requires a blend of diplomatic skill, strategic thinking, and a deep understanding of the product's potential and limitations.
To navigate conflicting visions, you must first deeply understand the needs and motivations of each stakeholder. This means engaging in open dialogue, actively listening to concerns, and asking probing questions. By doing so, you can uncover the underlying reasons for their positions on the product roadmap. Remember, stakeholders often represent different segments of your business or customer base, and their insights can be invaluable in crafting a well-rounded product.
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Cédric Van den Haute
Sr Product Offering Manager at SitelogIQ
A product roadmap is an exercise of compromise between all the stakeholders. A product leader's role is to adequately explain what is at stake, collect the feedback and concerns of each stakeholder, and recommend a compromise that aligns as much as possible with each stakeholder's needs. When a conflict erupts, proper discussions are critical to reconsider the compromise, understand what changed, and find the best compromise in light of the recent facts. It is a very dynamic process. Sometimes, the best way forward is to stick to the original plan; if that is the case, it is, once again, capital to properly communicate to get buy-in from the opposite stakeholder by presenting a compelling case.
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Prof. (Dr.) Amit Kumar Tiwari
Senior Patent Associate & Indian Patent Agent
To address conflicting visions, understanding stakeholders’ needs is key. Engage in open dialogue, listen actively, and probe for motivations. Their insights enrich a well-rounded product roadmap
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Lavithra Mysore
Product Hacker | Fixing business problems with software
- Engage in open dialogue with stakeholders. - Actively listen to concerns and ask probing questions. - Uncover underlying motivations for their roadmap positions. - Remember, stakeholders represent different segments - their insights are valuable.
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Lavithra Mysore
Product Hacker | Fixing business problems with software
- Engage in open dialogue with stakeholders. - Actively listen to concerns and ask probing questions. - Uncover underlying motivations for their roadmap positions. - Remember, stakeholders represent different segments - their insights are valuable.
Once you've gathered stakeholder input, it's crucial to prioritize the goals for your product. This involves evaluating the impact of each feature or direction against your overall business objectives. It's important to be transparent about the prioritization process and to use objective criteria to decide what makes it onto the roadmap. This helps to depersonalize the process and focus discussions on what is best for the product and the company.
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Prof. (Dr.) Amit Kumar Tiwari
Senior Patent Associate & Indian Patent Agent
After gathering stakeholder input, prioritize product goals. Evaluate features against business objectives transparently, using objective criteria.
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Lavithra Mysore
Product Hacker | Fixing business problems with software
- Gather stakeholder input and evaluate its impact on overall business objectives. - Use objective criteria (e.g., RICE scoring model) to prioritize features. Pro Tip: "Leverage Scenario Planning" - This future-focused approach involves outlining different potential scenarios based on roadmap decisions. By considering "what-if" situations with stakeholders, you can build consensus around the most robust roadmap for various market possibilities.
Alignment is key when conflicting visions arise. You should strive to find common ground among stakeholders by identifying shared objectives and values. This may involve compromise and creative problem-solving but can lead to a stronger, more unified roadmap. Demonstrating how each stakeholder's vision contributes to the collective success of the product can foster collaboration and buy-in.
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Prof. (Dr.) Amit Kumar Tiwari
Senior Patent Associate & Indian Patent Agent
When conflicting visions emerge, alignment becomes crucial. Seek common ground by identifying shared objectives and values among stakeholders. Compromise and creative problem-solving can lead to a stronger, unified roadmap. Show how each vision contributes to collective success, fostering collaboration and buy-in.
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Lavithra Mysore
Product Hacker | Fixing business problems with software
- Find common ground by identifying shared objectives and values. - Compromise and creative problem-solving are key. Pro Tip: Use the Bullseye Framework - This framework helps visualize stakeholder priorities. Stakeholders place a dot on a bulls-eye where the center represents the ideal solution and the outer rings represent decreasing levels of acceptability. By visualizing these priorities, you can identify areas of overlap and opportunities to craft a roadmap that considers everyone's needs.
Clear communication is essential throughout the product development process. You must articulate the chosen direction and the rationale behind it effectively. This includes explaining trade-offs and how decisions align with the company's strategic goals. Regular updates and an open-door policy for feedback can help maintain transparency and trust among stakeholders.
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Shivani Kaira (Head Operations and Sales Support )
14+ rich experience in Customer Success,Sales, and Backend Sales Operation.
Clear communication is crucial in every project. When there are differing ideas or conflicts, it's important to share and discuss them openly. Addressing them at the right time and in the appropriate setting ensures transparency and trust among all stakeholders.
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Prof. (Dr.) Amit Kumar Tiwari
Senior Patent Associate & Indian Patent Agent
Idea Generation (Ideation): This initial stage involves brainstorming new product ideas based on customer needs, concept testing, and market research. Market Research and Competition Analysis: Identify market needs and understand your competitors. This informs your product roadmap. Solution Ideation: Develop a solution that addresses the identified market need. Consider factors like feasibility, viability, and desirability. Product Roadmap: Create a roadmap outlining the product’s development journey, including milestones and priorities. Minimum Viable Product (MVP): Build an MVP—a simplified version of your product—to test assumptions and gather feedback. Market Launch:
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Lavithra Mysore
Product Hacker | Fixing business problems with software
- Articulate the chosen direction and rationale effectively. - Explain trade-offs and alignment with company strategy. Pro Tip: Embrace Transparency - Move beyond justifications and share data or insights that inform decisions. This empowers stakeholders to understand the "why" behind the roadmap and fosters a collaborative environment where everyone feels involved in the product's success.
With a clear roadmap in place, execution becomes your focus. You need to ensure that the team is aligned with the roadmap and that resources are allocated efficiently. Decisive action, guided by the agreed-upon roadmap, will help maintain momentum and demonstrate commitment to the stakeholders' collective vision. It's also important to remain flexible, as new information or market conditions may necessitate adjustments to the plan.
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Prof. (Dr.) Amit Kumar Tiwari
Senior Patent Associate & Indian Patent Agent
Alignment: Ensure that everyone on the team understands the roadmap and their roles. Alignment fosters collaboration and prevents missteps. Resource Allocation: Allocate resources (time, budget, personnel) efficiently. Prioritize tasks based on impact and urgency. Decisive Action: Make informed decisions promptly. Trust the roadmap and act accordingly. Avoid analysis paralysis. Momentum: Consistently move forward. Regular progress updates maintain momentum and build confidence. Flexibility: Be open to adjustments. Market dynamics change, and flexibility allows you to adapt without losing sight of the vision.
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Lavithra Mysore
Product Hacker | Fixing business problems with software
- Ensure team alignment with the roadmap and efficient resource allocation. - Take decisive action, guided by the agreed-upon plan. Pro Tip: Build in Iterative Reviews - Schedule regular checkpoints to assess progress and gather feedback. This allows for course correction if needed, while still maintaining overall direction. It demonstrates agility and a willingness to adapt based on real-world data, a quality highly valued in today's fast-paced markets.
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Ely S.
Child Psychologist | Committed to Improving Whole Health Outcomes | Digital Health & Clinical Strategy | Consultant | Neurodiversity Advocate | 2e Cuban American
While there's likely going to be disappointment amongst some when something they've advocated for does not get added to the roadmap, perhaps even worse is dealing with chronic uncertainty. Being decisive is kind, and allows folks to cognitively unload so they can focus on what's next. That does not mean that it's not important to validate and acknowledge what does not make it on the roadmap; doing so tactfully and helping folks understand the strategic decision-making behind it is key.
Finally, evaluating progress is critical to long-term success. Set up key performance indicators (KPIs) and regular review points to assess whether the product development is on track. Use these evaluations to celebrate successes, learn from missteps, and refine future iterations of the roadmap. Stakeholders should be involved in this process to ensure that their visions continue to be represented and that the product evolves in a way that meets business objectives.
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