What are some strategies to build a strong team in technical sales?

Technical sales is a challenging and rewarding career that requires a combination of technical expertise, business acumen, and interpersonal skills. However, no one can succeed in technical sales alone. You need a strong team that can collaborate, communicate, and support each other. In this article, you will learn some strategies to build a strong team in technical sales that can deliver value to your customers and achieve your goals.

1 Define your team vision and values

The first step to building a strong team in technical sales is to define your team vision and values. Your team vision is a clear and compelling statement of what you want to achieve as a team, how you want to serve your customers, and what makes you unique. Your team values are the principles and behaviors that guide your team culture and interactions. By defining your team vision and values, you can align your team members on a common purpose, motivate them to perform at their best, and foster a sense of belonging and trust.

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Amir Saadi, MSc

NDT Inspection l Eddy Current l Reformers Inspection
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Building a strong team in technical sales involves a comprehensive approach that encompasses recruitment, training, communication, collaboration, recognition, customer focus, adaptability, leadership, and a commitment to continuous improvement. By combining these strategies, we can create a cohesive and high-performing team capable of meeting sales targets, adapting to industry changes, and providing excellent customer service. Ongoing support, mentorship, and a positive team culture are crucial elements in sustaining the success of your technical sales team.

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2 Hire the right people

The second step to building a strong team in technical sales is to hire the right people. You need to look for candidates who have the technical skills, the sales skills, and the soft skills that match your team vision and values. Technical skills are the knowledge and ability to understand, demonstrate, and explain your products or solutions. Sales skills are the techniques and strategies to identify, qualify, and close opportunities. Soft skills are the interpersonal and communication skills that enable you to build rapport, listen, and persuade your customers and stakeholders. By hiring the right people, you can ensure that your team has the talent, diversity, and fit that you need.

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Dany Capodieci

Sales Consulting 💜 LinkedIn Top Voice💡for Sales Development, Direct Sales, Software Sales, Sales Coaching, Sales Management, Sales Operations & Enterprise Software
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When interviewing technical sales people, these are four of the key soft skills to look for that act as the foundation for success, accompanied by questions you can ask in the hiring process: attention to detail - take me through how you collect the info required to construct a business case for your solution ROI, process orientation - walk me through your sales cycle steps at x role from start to finish, executive presence - panel interview with internal company stakeholders, and creative persistence - tell me about a time when you used creativity to crack open a winning opportunity.

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3 Train and coach your team

The third step to building a strong team in technical sales is to train and coach your team. You need to provide your team with the resources, tools, and feedback that they need to develop their skills, improve their performance, and grow their careers. Training is the formal and structured way of teaching your team new knowledge, skills, and best practices. Coaching is the ongoing and personalized way of supporting your team with guidance, advice, and encouragement. By training and coaching your team, you can help them overcome challenges, achieve their goals, and increase their confidence and satisfaction.

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4 Empower and delegate

The fourth step to building a strong team in technical sales is to empower and delegate. You need to give your team the autonomy, authority, and responsibility to make decisions, solve problems, and take actions that are aligned with your team vision and values. Empowering your team means trusting them to use their judgment, creativity, and initiative. Delegating your team means assigning them tasks, projects, and roles that match their skills, interests, and aspirations. By empowering and delegating your team, you can enhance their engagement, ownership, and accountability.

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5 Communicate and collaborate

The fifth step to building a strong team in technical sales is to communicate and collaborate. You need to establish clear, consistent, and transparent communication channels and processes within your team and across your organization. Communication is the way of sharing information, ideas, and feedback with your team members and stakeholders. Collaboration is the way of working together, leveraging each other's strengths, and supporting each other's weaknesses. By communicating and collaborating, you can ensure that your team is informed, aligned, and coordinated.

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6 Recognize and reward

The sixth step to building a strong team in technical sales is to recognize and reward. You need to appreciate, acknowledge, and celebrate your team's achievements, efforts, and contributions. Recognition is the expression of gratitude, praise, and respect for your team members and their work. Reward is the provision of incentives, benefits, and opportunities for your team members and their work. By recognizing and rewarding your team, you can boost their morale, retention, and loyalty.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some strategies to build a strong team in technical sales?

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1 Define your team vision and values

2 Hire the right people

3 Train and coach your team

4 Empower and delegate

5 Communicate and collaborate

6 Recognize and reward

7 Here’s what else to consider

Technical Sales

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What are some strategies to build a strong team in technical sales?

1

2

3

4

5

6

7

1 Define your team vision and values

2 Hire the right people

3 Train and coach your team

4 Empower and delegate

5 Communicate and collaborate

6 Recognize and reward

7 Here’s what else to consider

Technical Sales

Rate this article

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