Your content strategy is facing market trend shifts. How will you adapt across various marketing channels?

Here's how I'd adapt your strategy across channels: analyze performance data to identify underperforming channels and content. Then, research trending topics and formats to see what resonates with your audience. We can repurpose existing content into new formats for fresh perspectives and leverage new platforms to reach them where they are. By staying agile and data-driven, we can ensure our content stays relevant and reaches the right people.

Tailor your message to each platform's unique audience while maintaining a consistent brand voice. Understand the nuances of each platform and craft your content to fit. The medium is the message; adapt accordingly for maximum impact.

Consider implementing interactive elements in your emails, such as polls, quizzes, or clickable image carousels. This can boost engagement and provide valuable data about subscriber preferences. For instance, a clothing retailer might include a style quiz in their email, using the results to offer personalized product recommendations in future communications.

Os usuários são bombardeados por centenas de e-mails todos os dias. Quem trabalha com produção de conteúdo estratégico sabe da importância da personalização, estudo de mercado e estudo de buyer persona. Só conseguiremos ter abertura e click no e-mail se o tema for a respeito de uma "dor". Devemos sempre nos perguntar: 1. O conteúdo do e-mail ensina uma coisa nova ao leitor? 2. O conteúdo agrega valor à nossa marca? 3. O leitor sairá com alguma dica prática para realmente utilizar no dia a dia? 4. O material para download resolve algum problema do leitor?

Publish high-quality blog posts that address your audience's pain points. Provide valuable insights and solutions. It’s about adding value, not noise.

O site é a vitrine de qualquer empresa. É onde o leitor encontrará as respostas que procura. Por isso, uma excelente estratégia que utilizamos nas páginas de soluções é adaptar o conteúdo sobre as soluções em um formato de artigo de blog, como se fosse um FAQ. Dessa forma, garantimos o posicionamento SEO no Google e ao mesmo tempo atendemos às expectativas e sanamos todas as dúvidas do leitor. Geralmente um bom conteúdo para páginas de soluções deve conter o mínimo de 500 palavras estruturadas com bullet points, lista remunerada, hierarquia de títulos e um conteúdo rico que traga técnicas de UX.

Experiment with live streaming to create real-time connections with your audience. Host Q&A sessions, product launches, or behind-the-scenes glimpses of your company. This format allows for immediate interaction and can help build a sense of community around your brand. For example, a tech company could do a live unboxing and first impressions of a new product, addressing viewer questions in real-time.

Partner with influencers who genuinely align with your brand values. Authenticity is the cornerstone of trust. Choose influencers who can speak about your products with genuine passion.

📍Cross-Channel Integration Ensure your content strategy works cohesively across all channels. Create a unified brand experience by repurposing and adapting content for different platforms. For example, turn a long-form blog post into a series of social media posts, an infographic, and talking points for a podcast episode. This approach maximizes your content's reach and reinforces your message across multiple touchpoints.