You’re a content creator in podcasting. How do you stay on top of your game?

A podcast that covers many topics is usually very confusing. Except if it's an opinions podcast which there are tons of on the internet and usually not my favorites. Niche means you potential audience is probably too small but your engagement can be higher because you are covering something people care about!

1) Pick an audience and do something they're interested in. If you think your pod is only a vehicle for self-promotion, so will your two listeners. 2) Ditch the extended form 1 + 1 interview format. I know Joe Rogan has made more than the GDP of a medium-sized nation by letting people ramble, but that's not license for you to do it too. Try something more creative. 3) It's an audio format, so go outside and record some sounds. Or maybe do an interview in situ (in a forest or on factory floor). 4) Get savage when you edit. The format allows any length and 14 good minutes beats 40 dull minutes any day of the week.

Many podcasts underestimate the editing process. They just tape an interview and release it, but if you analyse all the most popular podcasts, you'll discover that they all edit their content in a more dramatic way, which makes it more interesting to listen to. Almost like the old school radio stories that were created in the 1950s 😉

"Coming together is a beginning; keeping together is progress; working together is success." - Henry Ford After identifying your niche in the podcasting world, learning from peers and collaborating with them can be invaluable for staying ahead. For this, ☑️ Engage with fellow podcasters in online communities, forums & social media groups dedicated to podcasting. ☑️ Share insights & learn from others' experiences in your niche. ☑️ Discover new trends & podcasting strategies. ☑️ Partner with fellow podcasters to co-host special episodes/series on topics of mutual interest. ☑️ Create dedicated spaces for engagement. Actively participate in discussions, polls & Q&A sessions. So, that's how you can amplify your voice & expand your reach!

Staying on top of your podcasting game requires a multi-pronged approach. Deliver valuable content to your target audience. High-quality audio is a must, and actively promoting your work gets it out there. Don't forget to analyze data and adapt to keep listeners engaged. The learning never stops, so constantly improve your craft. As your audience grows, consider fostering a community, collaborating with other creators for cross-promotion, and even exploring monetization options. By focusing on these aspects, you'll be well on your way to long-term podcasting success!

Putting in the time necessary to carefully plan your episodes is very important to succeed in podcasting. Make each episode’s objective clear, specifically outline the topics, and plan your interviews or discussions with a structured point of view. Do extensive research to deliver quality insights or entertainment based for your audience. Define a schedule that is consistent and stick to it. This is vital to maintaining and enhancing audience engagement. Don’t fall for the trap of putting quantity over quality. Never. Look for and welcome feedback to readjust your content. This will guarantee that each episode provides values and has listeners returning for more.

Come up with pillars that you’re going to return to. Find 3 bases for what you care about and generate 6 ideas for each of 3. Look at your plan and see how to bridge gaps between them. This gives you the basis for a starting calendar.

Before starting a show, sit down and make a list of topics, subtopics, guests etc and see if you can get at least 52. Then put them in an order that makes sense. This sets you up to start strong, and keep you with at least an initial plan, which you can adapt. Then, seasonally every quarter, year or couple years assess which episodes have done the best and reverse engineer them in order to perfect both the content itself and your craft.

Mais do que planejamento, é preciso ter um bom roteiro. Precisa seguir tudo? Não. Mas dá para perceber quando o podcast foi pensado, elaborado, pautado. Fica muito melhor!

My partner and I had a well though out plan for the topics we wanted to discuss on "Cinematic Connections." The list keeps growing as our conversations keep inspiring new topics. We also chime in on current topics, that often supersede planned topics. Its just about staying passionate and knowing you have a lot to say and share.

In a podcast, audio is everything. Unlike other forms, in a podcast you have no visuals to impress the audience. Hence, optimising audio is vital. Besides using a supreme-quality microphone and recording in a quiet environment, use tools like "Dolby On" to record the best audio output in the first go.

Proximity is one of the most underappreciated factors in getting good sound quality. Even a great microphone will sound bad if it's too far away from the sound source (your mouth). If you're on a budget, pillows, doonas, and sheets can be a great way to deaden reverb in a room. And a pop filter is a cheap and easy way to reduce plosives. Adobe's new Podcast AI is a useful tool in post too, and it's free (for now).

A ce jour, plusieurs outils nous permettent de produire des podcasts de qualité. Le post production, le montage et le rendu de la vidéo doivent être bien fait pour que la vidéo soit la plus améliorée possible. Il est préférable d'utiliser les outils comme Suite Adobe, comme le logiciel premier pro ou d'autres logiciels amateurs, choisir aussi des endroits moins brillants pendant la production pour éviter un travail ardu de finissions avant le rendu de la vidéo.

To improve sound quality further, investing in accessories such as a pop filter to reduce plosive sounds (like "p" and "b" sounds), a shock mount to minimize vibrations and handling noise, and a microphone stand or boom arm for positioning flexibility.

Word of mouth is one of the best ways to promote your show. Having high-caliber guests with big followings can help boost downloads without doing any paid promotions. I managed to increase downloads 30% YoY while cutting the promotional budget just by focusing on landing influential guests. Another great way to promote your show is partnering with other shows in the space and cross-promoting or swapping episodes.

Il est important de placer votre vidéo ou podcast sur les moyens ou canaux de communication digital les plus promoteurs comme YouTube, Facebook, mais aussi et surtout Tiktok où vous pouvez découper la vidéo en plusieurs parties. Il est aussi important d'avoir un compte ou des pages certifiés, mais aussi de booster ton podcast afin de toucher une grande audience. Cela sera encore plus efficient si vous mettez les mots clés relatifs au podcast pour la redirection de ta niche vers la publication.

Here's how I feel you can promote: - Edit the most important bits of your podcast and promote those. - Send the podcast to your influencer friends in that field and ask them to boost it. - Clickbait promotion is the best way to sell it. - Build a story around your Podcast episode and promote it. - Send reminders to guests and seek endoresements from them about the Podcast. - Share pictures with the guest and post them social media platforms.

The key idea when promoting a podcast is to use different formats: repurpose over and over again. You've put a lot of time and effort into making an engaging episode, now maximise it. - Share 20-30 second video or audio snippets on social to hook the audience into wanting to listen to the episode. - Create a LinkedIn carousel with key takeaways from the episode. - Write a blog synthesising the top insights. - Create a thread on X summarising the highlights. Also, I think another way to successfully promote a podcast is with guest appearances that allow you to expand your listeners with the guest's network.

Não basta ter um bom podcast, é preciso que ele chegue no público certo. Procurar convidados estratégicos, que sejam relevantes nas redes sociais pode ser um bom caminho. A promoção do seu podcast deve ser uma das maiores preocupações para manter ele sempre no ar.

Utilize Analytics Tools Key metrics to focus on include: Download numbers Listener demographics Episode performance Listening platforms Track Engagement Survey Your Audience Monitor Trends Over Time Regular Review Sessions By thoroughly analyzing your podcast's performance, you can make data-driven decisions that enhance your content's relevance and appeal, ultimately keeping you at the top of your game in the competitive podcasting arena.

SIm! Temos que avaliar tudo. Não apenas podcast, mas redes sociais, reportagens, qualquer coisa. Se trabalhamos com comunicação, considero fundamental ter métricas de avaliação do desempenho. Só conhecendo erros, podemos mudar a rota.

Downloads are a great high-level metric, but that doesn't tell you everything. Look at episode consumption rate and social media engagements to better understand how the content is being received. Chartable is a great tool for tracking these sorts of things.

To improve your podcast and stay on top of your game, you need to measure and analyze your performance. You can use analytics tools like Podtrac, Chartable, or Spotify for Podcasters to track metrics like downloads, listens, retention, demographics, and sources. You can also use feedback tools like SurveyMonkey, Podchaser, or Podcorn to collect reviews, ratings, and testimonials from your listeners. By analyzing your performance, you canidentify your strengths, weaknesses, opportunities, and threats, and adjust your content accordingly.

We must be self-critical and objective about the content we present, and analyzing our metrics can give us a thermometer for how the project is doing. You can analize which topics are of the most interest, at what time your audience drops off from your live sessions, read the reviews; in such a way that you have a compass guiding you on the path to constant improvement.

I love talking to other podcasters, the Podcast Movement conference is a great way to network and connect with huge names. I found myself at an after party with Marc Maron and Roman Mars (99 Percent Invisible) and just listening to them talk about how they built their shows was enlightening.

The emphasis on knowing your niche can not be overemphasized, as this will help you to understand and have adequate knowledge of who your audience are. Once you know who your audience are, it is easier for you to break every episode into topics that will excite your audience and will make them to stay put and they will find your podcast more interesting.

I feel it's important for any Podcaster to stay updated on the latest trends and developments, and to be flexible to change and adapt to new and engaging formats that focuses less on the Podcaster and more on the audience. Curating pieces that are unique and value driven will help grow audience and stay on top

Trial and Error is the best way to adapt to everything in life. Podcast industry is no different from that. Your first everything will be bad but your hundredth will be better. How? Very simple. You keep learning from the mistakes you make at every try and improve in the next. The master today was once a beginner. So, failing faster is the only way to get to the top of the game. Hence, learning each day is important to adjust with the trends and demands in the market. The top performers in the industry can be looked after for the presentation and engagement.

As others have mentioned, collaboration is key to growth. As you continue to improve your craft and learn the nuances of podcasting, reaching out to other growing podcasters in your niche is the best approach to reaching the next levels. Have an open mind and a willingness to help build each other. Remember, not all creative partnerships work out successfully; but if your goal is to uplift and elevate your content, be willing to help elevate in return. Competition helps deliver your best, so the more creators thriving in the same niche, the more inspiration and motivation you will have to keep improving.

MAKE IT CONVERSATIONAL! Podcasts are not interviews or panel discussions. They're supposed to be chatty. The moment you script them and try to influence responses, you're going to lose your audience.

Take the time to put together a brand plan, so you have a strapline and then brief a great VO artist to create your audio intro and outro. There is a lot to consider when setting up your podcast and if you haven't purchased my Book Podcast Recipe: The Step-by-Step Blueprint to Launching Your Show (it is on Amazon and Kindle is £2.99)

Remember why you started podcasting. Don't start a podcast because it's cool, everyone's doing it or some guru told you you had to do it. Do it for your own reasons. Because if you don't "buy" it and you're doing it because everyone has a podcast and it feels like FOMO, you may not have the momentum to keep going. Therefore pacing yourself is as important as creating episodes. I pace myself by doing a seasonal podcast to avoid overstretching myself and curating a list of people that I want to speak to, on my podcast. I don't do it for fame or popularity. I do it because I want to listen to the stories of Asian women entrepreneurs in Asia.

To stay ahead in podcasting, one should constantly refine their content, engaging listeners with fresh perspectives. Interacting with my audience through social media, fostering a sense of community. Collaboration with fellow creators and staying updated on industry trends keeps podcast relevant and thriving.

Staying on top of your podcasting game is a marathon not a sprint. As a Podcaster like myself I will suggest Embrace the weird: Don't be afraid to experiment with offbeat formats or niche topics. Your unique perspective could be your secret weapon! Level up your storytelling: People crave narratives! Weave stories into your podcast, even if it's not a narrative-based show. Think outside the microphone: Podcasts are more than audio. Platforms like YouTube or Instagram may give your audience a behind-the-scenes look or even create video snippets to tease upcoming episodes. Challenge yourself but take breaks: Constantly push your creative boundaries to keep things fresh. But remember, avoid burnout!