You're managing a remote content marketing team. How do you keep everyone on the same page?

We use project management software to keep a global content management team on the same page. Top project management software for teams include 1) Asana 2) Monday.com 3) Jira 4) Trello 5) Smartsheet

Articulate the goals, and the purpose, set expectations, outline key milestones with associated metrics, and maintain transparent, frequent communication. This navigation map ensures everyone remains aligned and progresses collectively towards the shared end goals.

Pathway to get started- - Goal assignment with transparency - Expectation settlement with Regular check-ins - Efficient tool usage for progress tracking - Collaborative efforts - Provide necessary resources - Celebrate the small wins

Ensure your goals, objectives, and deliverables are clear-cut. There can't be any doubt about what you want to achieve with your content marketing efforts, the specific tasks at a given time, and the role of each team member in making those tasks a success. Directly assign tasks to each team member and communicate what you're expecting, in terms of deliverables, to them. Don't assume that people will pick up tasks because it's part of their job description. Make sure to also support them with all the resources and guidance needed to perform their tasks successfully. Project management software, content calendar, etc can help you manage your goals, task assignment, and resource allocation easy.

Defining clear objectives and KPIs is the main focus for managing a remote content marketing team. Yet, the daily practice is another important aspect to manage efficiently by: - Setting delivery time 2 days prior to the publishing time. - Upskilling team members to be able to manage the different tasks, in case replacement is required. - Scheduling regular meetings to check progress and predict any upcoming changes. - Task management tools usage is necessary to make sure all stages have been properly completed. Such us Trello, ClickUp or else

Timely communication and feedback are a key component of successfully managing a remote content marketing team. You and your teammates should be able to openly share ideas, discuss challenges, and give and get feedback. Check-in on them while they perform their tasks and give them constructive feedback. Don't try to micro-manage them, though. This can lead to mistrust and people don't want to work for managers who don't believe in their ability to perform their tasks satisfactorily. Micro-management can also burn you out and lead to overall decreased productivity of the whole team. Recognize your team members' contributions. Foster informal and fun activities to build rapport among your team.

My team communicates early and often. I’ve adopted pseudo-agile practices within my team. We have regular “standups” to talk about what we did. We do our work in agile-ish sprints. We even do a sort of retrospective review after each sprint to make sure we all accomplished the work in the most efficient way.

Seeing as I do this at my current job, (lol) I thought I’d answer this one. Communication is key. We are in communication daily and provide ways to communicate via through slack and asana so the team can be held accountable but also know what’s going on and to keep up with changes. It’s keeps us all on the same page.

La comunicación es clave en el trabajo remoto, siempre hay que pedir opiniones, consejos y recomendaciones a todos los miembros del equipo. Hablando de marketing de contenidos las personas tendrán intereses y sesgos diferentes, todo aporta para crear contenido en el que no se ha pensado antes.

I think it is absolutely important to have regular communication and feedback, especially in a work profile as dynamic as content. While managing my team of 7, I had established the practise of having a daily connect once in the morning and once in the evening to ensure we were all working on the same page. This activity helped us work towards common goals while ensuring that everyone was also in sync. And all said and done, feedback is one tool that takes everyone a long way, be it a junior member of the team or a senior. Feedbacks should always be executed both ways to ensure that the communication is effective and efficient.

This statement highlights the importance of organization and clarity for remote content marketing teams. A content calendar keeps everyone on the same page, while a workflow ensures smooth content creation and approval.

In my experience, the key to successful content management is really about clarity and simplicity. Setting crystal-clear guidelines for everything—SEO articles, Instagram captions, you name it—is crucial. But what ties it all together is having a clear vision of our goals and how we're going to measure our progress towards them through KPIs and deliverables. My go-to tool for keeping everything on track? A straightforward Google Sheets tracker. This simple tracker outlines tasks, deadlines and the specific guidelines for each. It might sound basic, but it has been incredibly effective in keeping the whole team aligned, making sure everyone knows exactly what's expected of them and how their work contributes to the larger goals.

A content calendar helps you keep everyone on your team informed on your content production and distribution schedule. It shows which content needs to be produced at what period and when and where it'll be published. For example, what blog posts have to be created this month, when will they be published, and on which channels. A content workflow on the other hand helps you clearly define the roles and responsibilities of each team member in the production and approval of your content. A FREE and effective content calendar tool is CoSchedule. You can use tools like Notion, Monday, Trello, Asana, and Basecamp to assign and manage your tasks.

Developing a simple and easily accessible tracker is all we need! Whether it's website content development or writing a series of SEO optimized articles within the next 5 days, clearly outline the project's outcomes, goals, responsibilities, and deadlines. Set up your workflow tracker along with your team by hosting collaborative planning sessions. Next, document each step of the content creation process so that you can track and review the output as each step comes to a closure. This helps identify potential issues early on and enables timely adjustments to keep projects on track. When the project is done, every single member of the team is aware of what they contributed and how the project performed overall.

Develop a detailed content calendar outlining upcoming projects, deadlines, and assigned tasks. Implementing a structured workflow ensures everyone knows what content is being produced, when it's due, and who is responsible for each task. This promotes organization and accountability within the team, even when working remotely.

Allow your team to get creative. A lot of the time leaders think that having a clear plan/marketing strategy means: deciding what the overarching messaging should be and then letting your teams fill in the blanks. In most cases that’s a one sided view/strategy and doesn’t allow for unique perspectives to take center stage. Instead, prioritize understanding the business goal as the guiding force, considering it the North Star over messaging objectives. Ask: What business goal are we pursuing? Will our content resonate with our target customers to achieve this goal? Empower your team to brainstorm innovative customer-centric ideas and then shape messaging themes accordingly. Always keep the customer at the forefront of your strategy.

In my view, the cornerstone of success for any team lies in collaboration. It's not merely a buzzword; it's the catalyst that ignites a sense of belonging and fosters transparency, providing team members with a holistic view of the company. Throughout my international career, I've witnessed firsthand how collaboration serves as the linchpin for achieving organizational objectives. When team members are aligned with the company's global strategy and objectives, creativity flourishes, agility becomes second nature, and motivation reaches its peak. By fostering a culture of collaboration, organizations can unleash the full potential of their teams, driving innovation, agility, and unparalleled success in content creation.

I am confident that a team should use available collaborative tools to make their work seamless when working in a remote setting 😀

Collaboration among your team members will foster trust and rapport which can increase everyone's productivity level. Encourage the sharing of ideas, insights, and expertise because this often boosts the morale of employees and helps them beat imposters syndrome.

Foster a collaborative environment where team members feel comfortable sharing ideas, providing feedback, and brainstorming together. Utilize virtual collaboration tools and platforms to facilitate communication and idea sharing. Encouraging creativity allows team members to leverage their unique skills and perspectives to produce innovative and engaging content.

Without the physical presence of your team, their performance may be affected. It's crucial to support their well-being during this time to motivate them to speak up and express their needs. This will help identify any weaknesses while working remotely and ensure that nothing is overlooked that could impact the team's overall performance. Let's work together to keep our team strong and successful, even from a distance!

My first manager used to say - Happy teams make for good and efficient teams, and now that I'm a manager myself, I can't stress it enough. Working without any in-person time with your colleagues can really take a toll on you so it is absolutely mandatory that teams stay connected beyond their regular work. As a best practise, our team has a bi-weekly banter wherein we talk about all things but work. That helps us see each other as people and not just employees/colleagues. After all, our workplaces, like us, must also have some soul in them!

Be genuinely invested in the well-being and development of your team members. Support their mental and physical health by helping them balance their work and personal life. Advocate for wellness benefits for them, offer flexible work hours, promote a healthy work environment, give them achievable tasks, and set realistic deadlines. You should also support their professional growth by advocating for training programs for them. Be willing to give them a listening ear when they come to you about something that bothers them.

Recent research found workplace wellbeing initiatives like yoga and pizza don’t have a real life impact. It’s important to allow flexible working hours and trust your team unless proven otherwise. Better yet try the 4-day week, it’s really worked for us! Don’t skim over 1-1s or cancel last minute, stay invested in your team and their ambitions and actively champion them in the workplace. Being remote it’s important to be visible and share shout-outs

Siempre se debe tomar en cuenta que se está trabajando con personas, no con maquinas. las personas tienen emergencias, se enferman, etc. Debemos ser empáticos con las necesidades individuales y flexibles (sobre todo en trabajo remoto). Es lo que hace una gran cultura laboral.

Ensuring the content guidelines, brand tone, and framework are in place and fully communicated is essential so the team understands the direction and how to execute their creativity within the set guidelines and framework, incorporating localisations and better market fit. Of course, goals need to be clearly defined, with regular communication, a content calendar established, and topics outlined for discussion in regular meetings. Milestones and timelines must also be established for expectation management.

One thing that contributes to the wellbeing of the members and also increases the sense of being part of a strong team, is celebrating the small victories. If there is a project to be completed within a long timeframe, it may be difficult for the members to feel their actions are important for the whole outcome. By praising and giving thanks regularly we are recognising the effort our colleagues put every day into their work, as well as reinforcing the main goal by giving meaning to every step along the way.

Based on my experiences: 1. It’s important to effectively communicate with remote team members. For instance, I always create a group on a messaging platform to facilitate discussions about work-related information, company updates, and project results. 2. Provide outlines and infrastructural documents as templates to offer necessary information and guidelines before starting projects. 3. Offer incentives such as discount codes, educational programs, budget allocations, or scholarships to support freelancers and remote team members. 4. Define milestones for goals and explain how they contribute to the achievements and results. It's crucial for them to understand the direct or indirect impact of their work on the business.

Continuously assess and adjust your management strategies to meet the evolving needs of your remote team. Stay updated on industry trends, technological advancements, and best practices in remote work management. Additionally, foster a culture of transparency, trust, and open communication to build strong relationships and ensure team cohesion, even when physically distant.

Consider LESS calls… Isn’t that what we all want? Can we make things even more clear in writing? Find out the reason why you don’t want to stop having calls …for me it was about my team’s response And easy to find out …they actually prefer it too Less calls it is More writing