You've resolved customer complaints about product usability. How can you ensure they don't come back?
Resolving customer complaints about product usability is a critical step in ensuring a positive user experience. By addressing these issues, you can improve your product and prevent future complaints. To maintain this positive trajectory, you must implement strategies that keep usability at the forefront of product development and customer support.
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Nishith SuranaProduct @Revv | ISB | Ex - WorkIndia, Ex - Samsung Research Institute
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Sujai SDTechnology alignment to Vision | Startup Founding Member | Product Management | Engineering | Customer Experience | UX…
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Chandrachood RaveendranIntrapreneur & Innovator | Expert in Building Private Generative AI on Azure & Google Cloud | Site Reliability Engineer…
After resolving initial usability complaints, continuously gather feedback to stay ahead of potential issues. Implement user surveys, feedback forms, and usability tests to collect valuable insights. Analyze this data to identify patterns and areas for improvement. By being proactive and listening to your users, you can refine your product iteratively, ensuring that it evolves with the needs and expectations of your customers.
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Sujai SD
Technology alignment to Vision | Startup Founding Member | Product Management | Engineering | Customer Experience | UX | Architecture | Site Reliability | DevOps
Customer feedback is key for the entire process. Redesign the process or flow to avoid the issue by design. This requires more time to think through and hard to solve in certain cases. But revisit how do you avoid issue by your design of a process or flow.
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Dr.Madiha Batool Hasnain (RPh)
Ambassador |President Club Awardee | Bayer | IBA
Collect actionable feedback to understand the issue and user experience. Conduct thorough root cause analysis to address the underlying issues. Validate implemented solutions with customers to ensure their needs are met. Embed customer feedback into our product development process for continuous growth.
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Thaís Rigolon
Partner & Staff Product Manager @ Neon | Member of UX Working Group @ Open Finance Brazil
Implement a comprehensive feedback loop that includes regular user testing, monitoring usage analytics, and actively soliciting customer feedback. Continuously iterate on the product based on this feedback, ensuring improvements are thoroughly tested before release. Additionally, provide clear and accessible user guides and support resources, and maintain open communication channels with users to promptly address any emerging issues.
Key performance indicators (KPIs) related to usability, such as task success rates, error rates, and time to complete tasks, should be monitored regularly. These metrics provide quantitative data that can highlight usability concerns before they escalate into complaints. By setting benchmarks and tracking progress, you can make data-driven decisions that enhance product usability and user satisfaction over time.
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Dr.Madiha Batool Hasnain (RPh)
Ambassador |President Club Awardee | Bayer | IBA
Monitor usage rates, bounce rates, and user engagement metrics to identify potential issues. Use data analytics tools to understand user behavior and identify areas for improvement. Establish alert systems for metric thresholds to promptly address emerging issues. Regularly review metrics to refine our approach and ensure sustainable improvement. [Visuals: A metrics dashboard illustration, a user behavior flowchart, a threshold alert icon, and a continuous review cycle diagram]
Regular updates based on user feedback and usability metrics are essential. Prioritize changes that have a significant impact on the user experience. Ensure that your update cycle is frequent enough to demonstrate your commitment to usability, but also allows for thorough testing and quality assurance. This balance will show users that their feedback is valued and that you are dedicated to providing a seamless experience.
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Dr.Madiha Batool Hasnain (RPh)
Ambassador |President Club Awardee | Bayer | IBA
Update product regularly to incorporate user feedback and improvements. Communicate changes and enhancements clearly to users. Perform testing to identify and fix issues before they impact users. Encourage ongoing feedback to inform future updates and improvements.
Your customer support team should be well-trained in the latest product updates and usability enhancements. They serve as the first line of defense against recurring complaints by providing immediate assistance and troubleshooting. Empower them with the knowledge and tools needed to address user concerns effectively, which can prevent minor issues from becoming major complaints.
Sometimes, usability complaints stem from a lack of understanding of how to use the product effectively. Create comprehensive guides, tutorials, and FAQs to educate users on the product's features and best practices. By investing in user education, you can reduce confusion and frustration, leading to fewer complaints and a more satisfied user base.
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Nishith Surana
Product @Revv | ISB | Ex - WorkIndia, Ex - Samsung Research Institute
To ensure usability issues are addressed and prevented from recurring, prioritise user education. Provide comprehensive in-app guides, UX, and FAQs that offer clear instructions on your product's features and best practices. Implementing interactive and short onboarding process to familiarise new users with essential functionalities and workflows can also help. Encourage feedback from users to understand their challenges better and refine your product offering accordingly. By investing in user education, you empower users to maximise their experience and foster long-term satisfaction, better usability with your product.
Product management is an ongoing process of iteration and improvement. By adopting an agile mindset, you can respond quickly to usability feedback and make continuous enhancements. This approach ensures that your product remains user-friendly and relevant, reducing the likelihood of recurring complaints and fostering a culture of constant improvement.
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Chandrachood Raveendran
Intrapreneur & Innovator | Expert in Building Private Generative AI on Azure & Google Cloud | Site Reliability Engineer (SRE) | Google Certified Professional Cloud Architect | Certified Kubernetes Administrator (CKA)
If a specific portion of the product is creating complaints frequently, redesign it eventually to make sure the customers are happy. If the feature has to be explained then the UX is not good enough, it has to be intuitive
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Thaís Rigolon
Partner & Staff Product Manager @ Neon | Member of UX Working Group @ Open Finance Brazil
Training and support for your customer service team to effectively handle usability concerns and proactively identifying potential problems before they escalate are also crucial.
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Ajitha Kolla
Different factors contribute to product usability complaints 1. The product problem solution is missing some user flows 2. The product feature use case is not as per the end-user needs 3. The product does not allow an easy usability path for the end user 4. Documentation needs to be corrected. To combat these: 1. Make sure to have a mapping between the product vision and deliverables 2. Make sure the product user flows are validated before implementation 3. Mainter proper product documentation 4. Keep track of metrics, importantly customer engagement of features 5. Always make use of mainly used features and less used features in consistent intervals and do an analysis on the lagging features, make necessary actions
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