Here's how you can adapt to the growing significance of digital and online platforms as an account manager.

It involves leveraging technology to enhance client relationships, streamline processes, and stay ahead of industry trends. Constant use of digital communication modes like video conferencing, Ims and marketing emails. Use CRM systems, analytics and automate frequent tasks. Don’t forget to use social media to engage with clients and for content branding. Help clients improve their online visibility and data analytics and keep them updated on industry trends. Embrace new technologies, ensure ongoing learning and use tools and platforms to engage with your clients.

One of the things that helped me in my career as a management accountant Complete knowledge of everything related to technology and digital communication I studied digital marketing and brand strategy I worked on developing my skills in project management And CRM These experiences made me manage accounts in a smooth and highly skilled manner I sought to communicate with customers through all channels It contributed to creating an honorable image for my company My relationships expanded greatly It facilitated my work in sending reports, invoices, and lists of accounts to clients easily And also review their accounts periodically And send their orders And follow up on their payments It's an interesting experience, and I hope you enjoy it

There's always a reluctance to "change", the biggest reason usually being, "this is the way we've always done it." This cannot be the case with technology otherwise an org or employee risks falling behind to competitors. At a previous job, I proactively adopted CRM and project management tools that streamlined our workflows and improved communication. This willingness to integrate new technologies allowed us to stay ahead in a rapidly evolving digital landscape and provided better service to our clients.

1.Develop digital skills: Invest in training and upskilling to stay current with the latest digital trends, tools, and technologies. 2.Embrace digital communication: Leverage digital channels to communicate with clients, such as email, messaging apps, and video conferencing tools. 3.Create digital content: Develop a content strategy that showcases your expertise, shares industry insights, and provides value to clients. 4. Utilize project management tools: Familiarize yourself with digital project management tools like Trello, Asana, or Basecamp to streamline workflows, track progress. 5.Monitor online presence: Regularly monitor your online presence, including social media profiles, online reviews, and industry mentions.

* Stay competitive in the market * Provide value to clients * Drive business growth * Stay ahead of the curve in your industry

In my experience, thoroughly understanding the digital tools at your disposal is crucial. I made it a priority to master our CRM and analytics platforms when I started a new role, which enabled me to leverage their full capabilities. By knowing my tools inside out, I could provide more insightful data to clients and optimise our internal processes.

* **Stay up-to-date with industry trends**: Follow industry leaders, blogs, and news outlets to stay informed about the latest developments and trends in your industry. * **Develop a digital marketing strategy**: Create a digital marketing strategy that includes social media marketing, email marketing, and search engine optimization (SEO) to reach and engage with your target audience. * **Collaborate with digital teams**: Work closely with digital teams, such as web development, design, and SEO, to ensure a cohesive online presence and effective digital marketing campaigns.

In my experience, client engagement is a crucial aspect of maintaining a healthy relationship with your customers and prospects. Like they say, "out of sight, out of mind," and this is where I say adoption of digital platforms like your CRM and sequencing tools makes an impact by helping you stay ahead of your competitors and gives you an edge to always be there when your customer needs you the most.

You may have access to platforms & tools you may be brushing off. 1. CRM - its value goes beyond serving as a catalog. The data can reveal trends, indicators and insights through visual analysis or exporting & running it through some Gen-AI or AI-assisted analytics tool. 2. Client Emails, Calls, Chats, etc.—Ask permission to record calls & use the transcripts, emails and chats, as an insights repository. Use permissible AI tools to extract sentiments, tone, focus & summaries. 3. Internal informational interviews - record and transcribe conversations with client-facing team members ~ sales, delivery, technology, etc. to gain a layered understanding of the client's context. Run AI analysis to obtain common themes, outliers, and more.

Consider the importance of flexibility and staying ahead of trends. Be open to experimenting with new digital platforms and tools. Encouraging a culture of innovation within your team can lead to discovering effective methods that enhance client service and internal efficiency. Additionally, maintaining an agile mindset allows you to quickly adapt to changes in the digital landscape, ensuring your strategies remain relevant and effective!