How do you show the value of your network projects to sponsors?

2 Use metrics that matter to the sponsor

One of the most effective ways to show the value of your network project is to use metrics that matter to the sponsor. Metrics are quantifiable indicators that demonstrate the performance, quality, and results of your network project. For example, you can use metrics such as network availability, reliability, latency, throughput, security, scalability, and cost to show how your network project improves the network infrastructure and operations. However, not all metrics are equally relevant or meaningful to the sponsor. You need to choose metrics that align with the sponsor's business goals and needs, such as customer satisfaction, revenue growth, operational efficiency, or risk reduction.

3 Translate technical outcomes into business outcomes

Another way to show the value of your network project is to translate technical outcomes into business outcomes. Technical outcomes are the specific outputs and achievements of your network project, such as installing new hardware, configuring new software, or resolving network issues. Business outcomes are the broader benefits and impacts of your network project on the sponsor's organization, such as increasing productivity, enhancing customer experience, or enabling innovation. By translating technical outcomes into business outcomes, you can show how your network project contributes to the sponsor's strategic vision and competitive advantage.

4 Solicit feedback from stakeholders

A third way to show the value of your network project is to solicit feedback from stakeholders. Stakeholders are the people who are affected by or have an interest in your network project, such as end users, customers, managers, or partners. By soliciting feedback from stakeholders, you can gather evidence and testimonials that support the value of your network project. For example, you can use surveys, interviews, focus groups, or case studies to collect feedback on how your network project improves stakeholder satisfaction, engagement, loyalty, or collaboration.

5 Present your value proposition clearly and concisely

Finally, you need to present your value proposition clearly and concisely to your sponsor. Your value proposition is a statement that summarizes the value of your network project in terms of the benefits it provides, the problems it solves, and the differentiation it offers. To present your value proposition effectively, you need to tailor it to your sponsor's perspective and language, use data and evidence to back up your claims, and highlight the unique and compelling aspects of your network project. You also need to use clear and concise language, avoid technical jargon, and use visual aids such as charts, graphs, or diagrams to illustrate your points.