Consumers love summer for grilling out, fresh produce and beverages – functional, non-alcoholic and more. The June Consumer Digest is available now, with insights into shopper behavior that's shaping grocery trends like an increased spend in seasonally-relevant categories. 🍉🍦🧴 Show me more: https://bit.ly/4bpARqk 📷 Insights Account Executive, Kayla Roesch #8451Proud #ConsumerBehavior #ShopperInsights #GroceryTrends
84.51��
Business Consulting and Services
Cincinnati, Ohio 47,426 followers
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
About us
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- Website
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http://www.8451.com
External link for 84.51˚
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, and Insights
Locations
Employees at 84.51˚
Updates
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ICYMI: Catch the highlights from Brand Innovators' Mastering Brand Relevance & Cultural Connectivity Summit hosted by Kraft Heinz! 84.51˚'s Melissa Myres sat down with Chad Donvito to discuss the building blocks of brand recognition, starting with the origin story of King's Hawaiian and how the team works to keep the spirit of "aloha" alive in all facets. Watch now: https://bit.ly/4cHIJVm #8451Proud #BILivecast #BISummit #BrandInnovators #BrandRecognition
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📅 TOMORROW: Kroger Precision Marketing is hitting the town to bring sweet treats and good company to a downtown Chicago location near you! Register below 👇
Senior Account Exec Kroger 84.51 | Meta Alum | Vice Chair, Auxiliary Board for Ronald McDonald House of Chicago
Kroger blue trucks aren't just delivering groceries anymore! Next Wednesday 7/17, they'll be delivering frozen treats throughout downtown Chicago 🍦 check out the schedule of stops and join us at one of our 'Get the Scoop' locations for an afternoon treat with Kroger Precision Marketing!
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Where some people see complexities in data science, Sarah Denman sees possibilities. Discover what this VP loves about her role including its biggest challenges, and her advice for women aiming to achieve data leadership in a new interview with DATAVERSITY: https://bit.ly/3LmRXur #8451Proud #WomenInData #WomenLeaders #DataScience #CareerAdvice
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T-minus 5 hours! Join Dan Brach today at 1 p.m. EDT using the link below to register.
Times are changing—fast—and you'll need rich consumer insights to keep up. Join Dan Brach LIVE in an upcoming webinar as he examines today's hybrid shopper, discusses their basket-building habits and shares strategies for navigating the evolving digital marketplace. Register free: https://bit.ly/3VYUNM6 #8451Proud #Omnichannel #HybridShopper #ConsumerBehavior #PathToPurchase
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📣 Exciting news: Todd James, Chief Data & Technology Officer at 84.51˚, is now a Co-Chair of the CDO Magazine Cincinnati Executive Board! CDO Magazine amplifies the voices of global leaders in strategic data management and analytics. We are thrilled to have Todd represent 84.51˚, whose leadership will bring together the region’s top data leaders. #8451Proud #Data #Analytics #Leadership #Innovation
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Introducing Good 360˚, our inaugural corporate social responsibility report designed to serve as a checkpoint on the journey towards a brighter future for our associates, communities and the environment: https://bit.ly/4bt86Jh 📷 84.51˚ President, Milen Mahadevan #8451Proud #CSR #DEIB #Community #Sustainability #DataForGood #LivingOurPurpose
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“The behavioral intelligence we have brings a new lens into lifestyles, life stages and aspirations differently than other traditional data sources. And it's really about how we can feed all these puzzle pieces together to make sure we're using the right signals at the right time.” — Cara Pratt, SVP, Kroger Precision Marketing powered by 84.51˚ Get insights from Cara Pratt and industry experts such as Kelly Metz (OMD USA), Mike Brunick (Yahoo), Alicia LeBeouf (Meta), Meghan Johnson (Mondelēz International), John Terrana (VaynerMedia), Mark Zagorski (DoubleVerify) and Chrissie Hanson (OMD) in the Wednesday highlights from Kroger Precision Marketing’s panel discussions at Cannes: https://bit.ly/4eRC8cK Discover how leading media platforms are working with Kroger to measure the true results of their media investments. #KrogerPrecisionMarketing #8451Proud #CannesLions #Advertising #Marketing #Media
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We’re seeking a Chief of Staff Data & Advanced Analytics at 84.51˚! Reporting to our Chief Data & Technology Officer, you'll play a pivotal role in developing and executing a comprehensive Data & Advanced Analytics (DAA) strategy, fostering collaboration across 84.51˚and Kroger Technology & Digital to ensure maximum effectiveness. Key responsibilities: 📊 Lead the creation and execution of a 3-5 year DAA strategic plan. ⚙️ Champion AI integration to maximize the value of Kroger's data assets. 🌟 Oversee strategic initiatives to enhance 84.51˚'s capabilities and ensure operational alignment. 📈 Develop performance metrics and ensure timely reporting. 🗣️ Communicate and advocate for the DAA strategy across the organization. Learn more and apply to help shape the future of analytics: https://bit.ly/3zrJG5L #8451Proud #ChiefOfStaff #Hiring #DataStrategy #Operations #Cincinnati
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