Advertising Production Resources (aka APR Consulting)

Navigate the AI-driven evolution of the Content Production Supply Chain 🚀 The video and content production supply chain is ever-evolving, particularly with the integration of AI. Download The New Creative Paradigm Whitepaper & learn the dynamics of AI in content production to leverage these changes for your success. ➡️ https://hubs.ly/Q02H1mxW0... #marketingprocurement #advertising #Adtech #GenerativeAI #productionoptimist

🔍 How does APR help brands optimize their content supply chain? We foster better relationships & enhance production coordination at speed & scale. This inherent efficiency allows brands to meet content demands effortlessly. APR provides visibility into spending & partnerships, ensuring brands can be confident in knowing exactly what they're investing in & who they're working with. Connect with our team before Q3 demands come in hot! And discover how APR helps you achieve BIG results. ➡ https://hubs.ly/Q02FRMkD0 #productionoptimist #contentproduction #Adtech #mediaproduction

Got questions❓ We've got answers! Get exclusive access to expert advice directly from The Marketer's Guide to Creative Production from CEO, Founder & Author Jillian Gibbs! 📚 Join the conversation & submit any question or tap in and learn from other insightful submissions. Ask Jillian here ➡️ https://hubs.ly/Q02FRCGF0 #productionoptimists #creativeproduction #contentproduction

The Marketer's Guide to Creative Production by Jillian Gibbs clarifies how to approach content creation efficiently and effectively. ID'ing a crucial gap in the marketing and advertising industries, this book fills in where training often falls short. Grab a copy today ➡️ https://hubs.ly/Q02DCTXl0 #productionoptimists #contentproduction

As production directives grow in volume and complexity many brands are now teaming up with a broader network of agencies, partners, and vendors, sparking a surge in asset creation. To keep everything running smoothly, it's crucial to have clear transparency and meticulous oversight to ensure maximum efficiency. Learn how APR can optimize your content creation ecosystem & download The New Creative Paradigm by the Winterberry Group for more insights today ➡️ https://hubs.ly/Q02DzLsN0 #productionoptimists #marketingandadvertising #advertising #AI #adtech #contentmanagement

Who said LinkedIn can’t be a canvas for some long-form learnings? Check out our video summary below! Amidst industry leaders, rising talent, tech platforms, and innovative brands, we tapped into panels, discussions and made connections at the Cannes Lions International Festival of Creativity, illuminating how the global marketing industry is responding to current demands. Here we offer high-level insights from CEO, Founder & Author Jillian Gibbs and CMO/CINO Edmond Handwerker. ➡ 𝐓𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐧𝐞𝐞𝐝𝐬 𝐚 𝐧𝐞𝐰 𝐦𝐨𝐝𝐞𝐥 - Things are shifting and brands are sourcing directly, forcing marketing teams to manage these relationships. As thought leaders in this area, we discussed the approaches we’ve delivered for our clients to help solve for this changing landscape. ➡ 𝐂𝐌𝐎𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 - sought after & celebrated for their innovative visions ➡ 𝐕𝐚𝐥𝐮𝐞-𝐝𝐫𝐢𝐯𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - prevailing in line with creative storytelling ➡ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐚 𝐡𝐢𝐠𝐡 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐲 – we were thrilled to see more initiatives in sustainability across the industry as a whole ➡ 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬, 𝐚𝐬 𝐞𝐯𝐞𝐫, 𝐫𝐞𝐦𝐚𝐢𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 - From a surge in LATAM talent to music interacting with brands, and influencers continuing to create content, finding the right partners = expansion ➡ 𝐀𝐧𝐝 𝐨𝐟 𝐜𝐨𝐮𝐫𝐬𝐞, 𝐀𝐈, 𝐀𝐈, 𝐀𝐈…..how best to use it within your marketing teams at the moment was the question everyone asked. Whether you’re a brand marketer or a procurement team, reach out to Jillian or Edmond to hear more about what we learned and how we’re helping our clients stay relevant. #canneslions #canneslions2024 #productionoptimits

We promise clients we strictly adhere to international anti-bribery, compliance & good governance — APR is Trace Certified. 🌐✨ This certification is a testament to our unwavering dedication to maintaining integrity and upholding the highest levels of accountability in our business practices. Count on APR for integrity & transparency in every deliverable! For more information visit ➡️ https://lnkd.in/g8E3fqc #EthicalBusiness #productionoptimists TRACE International, Inc.

Catch Jillian Gibbs, Founder, CEO & Author in conversation — The Power of Creative Production on the LBBonline - Little Black Book & MCA 'Better Together' stage at #CannesLion2024. Alongside industry #productionexperts their discussion will focus on developing a healthy bidding environment, nurturing Directorial and Editorial talent in the art of storytelling, and building processes around managing the complexity and expectations. Learn more here ---> https://lnkd.in/gvA_TB_s Cannes Lions International Festival of Creativity

APR presents for WFA's Knowledge Spotlights "Content Production 101" — June 28th Jonathan Parker & Shaun Aaron Lee in APAC will dive into the key phases of content production—learn about planning & budget, bidding & awarding, and production & post-production wrap-up. 📝🎬 Sign up & learn more ➡️ https://hubs.ly/Q02BLBqb0... *Please note this event is limited to APR Clients, WFA Members & Members of WFA’s National Advertiser Associations #contentproduction #productionoptimists #KnowledgeSpotlights WFA

The intersection of AI and Creative Production is transforming the way marketers go to market on a global scale. Learn how you can be a creative innovator in this space! Founder, CEO & Author Jillian Gibbs alongside Global CMO & Innovation Officer Edmond Handwerker are gearing up to present at the Cannes Lions Creative Academy next week ➡️ 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 https://lnkd.in/eZT5sfgi Jillian Gibbs, Edmond Handwerker and Pedro Roura would love to connect with peers, innovators, and production optimists while at #CannesLions - ping us here if you want to connect ☎️ Cannes Lions International Festival of Creativity #CannesLions2024