ApartmentGeofencing.com

Collecting and utilizing resident data effectively can significantly enhance their living experience and boost retention rates. Imagine a place where your needs are not just met, but anticipated—a place that feels like home because it’s designed with you in mind. Why it's important: ◾ Data-driven initiatives like loosening pet restrictions or hosting pet-friendly events have proven successful in retaining residents by addressing their preferences. ◾ Leveraging data from various touchpoints allows property managers to tailor their services to meet residents' needs, fostering a sense of community and satisfaction. ◾ This approach not only keeps residents happy but also ensures high occupancy rates, ultimately benefiting both residents and property owners. Read more to elevate your multifamily marketing game! ✨ #AI #multifamily #innovation #marketing #multifamilymarketing #technologyrevolution

How quickly is the cookie crumbling for our clients? We have been closely monitoring how cookie deprecation has been affecting our clients' retargeting campaigns. Our latest analysis across over 400 clients reveals a 10.84% decline in user collection for retargeting segments over the last four months. The modest dip indicates that the cookie has indeed started to crumble. Overall, we found that: • 48% of retargeting segments experienced a decrease in user collection • 51% remained stable, likely due to alternative data collection methods As third-party cookies fade, the path forward demands a strategic pivot: 1️⃣ Prioritize first-party data by fostering direct customer relationships and interactions. 3️⃣ Embrace innovative technologies like AI and machine learning for predictive targeting. 3️⃣ Revisit the fundamentals of contextual advertising, aligning messaging with user interests. The good news is that geofencing relies on real-time location data rather than cookies and will remain entirely unaffected by cookie deprecation. And there are still substantial retargeting opportunities in 2024. With a 10% decrease in user collection, retargeting still has runway as an effective marketing strategy.

Operation 'Melt the Landlord's Heart' - Success! 👌 #ApartmentMarketing #Geofencing #PropertyManagement

How has cookie deprecation effected retargeting audiences? Let's use our ReTV product as an example. Our data team evaluated the performance of our streaming TV campaigns to identify trends against each campaign type. The following provides a snapshot of the aggregate performance of our 2023 campaigns for the apartment sector. Key Takeaways: 🔑 ReTV is our best-performing OTT/CTV type for apartments. 🔑 Although Hulu is expensive to run, it drove a strong cost per conversion. 📺 ReTV is our streaming TV site retargeting service that showcases CTV ads to prospective renters and guests who have already visited your website. This campaign type had the lowest cost per conversion, driving highly-relevant ads to lower funnel prospects already researching your property. We've been closely monitoring our retargeting segments and have noted only a 10% decrease in user collection over the past four months. It's important to note that cookie deprecation will occur in phases and the gradual shift will give ReTV some runway.

“Half of your residents will leave each year...No other industry would accept that kind of ratio.” Forbes goes on to say, “and 75% of those who leave will continue to be renters somewhere else.” Resident retention has never been more important for multifamily properties. 2023 saw the completion of almost 440,000 multifamily units and this year will bring in nearly 672,000 new multifamily units. Apartment properties invest thousands in attracting new renters to their communities and extending their lifecycle is the next best cost-effective strategy to proactively outsmart occupancy slumps. Fresh social and video content can help nurture your relationship with existing renters. Here are a few examples: ✅ Welcome new renters with onboarding videos ✅ Remind renters of upcoming community events ✅ Broadcast new amenities, services, and announcements Remember, lead nurturing doesn’t stop after the signing of a lease.

Can't wait for MME 2025!!! We hope to see you there! #MME25 #MulifamilyMarketing

In the AI era, multifamily marketing MUST evolve to create genuine connections with residents. Learn strategies to humanize your content and stand out, fostering trust and authenticity in your marketing efforts. How? ➡️ Embrace interactive chatbot technology for personalized and efficient engagement. ➡️ Ditch stock photos in favor of real visual storytelling with genuine moments. ➡️ Host interactive virtual tours to provide a personalized and memorable experience. ➡️ Implement community engagement platforms to foster interaction and connection among residents. ➡️ Showcase vibrant community atmospheres to prospective residents. ➡️ Enhance the sense of belonging by facilitating community engagement. Read more from Multi-Housing News to level up your multifamily marketing game. ✨ #apartmentmarketing #branding #emailmarketing #propertymanagement

Fresh inventory has intensified competition among multifamily properties. What new amenities are you seeing move the needle? Here are some tips for amenities that go beyond the ubiquitous heated pool. 1️⃣ Tailor amenities to suit the demographics of your renters. Think generationally. Senior communities value robust security features while millennials and Gen-Zers value co-working spaces and access to fitness centers. 2️⃣ Renters want fast and secure access to their packages. “Secure package receiving options” ranked as the most important amenity for renters in 2024 according to a National Apartment Association declaration. 3️⃣ Be careful not to call these amenities "luxury." Residents have come to expect high-speed broadband internet, on-site laundry facilities, and secure parcel solutions as standard amenities. 4️⃣ Renters embrace smart home technology. Incorporating devices that allow renters to monitor their apartments remotely via their smartphones is a great way to position your community as state-of-the-art. Nest thermostats, Blink door surveillance systems, and keyless smart locks give users peace of mind while away from homes. 5️⃣ Outdoor spaces are a hot commodity. From the article, CGI Strategies, a California-based real estate investment and development company, saw that 90% of their new projects now include balconies, up from 70% for last year. Rooftop decks are also cited to increase the value of a property and are a great way to attract and retain existing renters. 6️⃣ Pet-friendly communities have a competitive advantage. Dog parks, grooming stations, and pet-centric community events are a great way to cater to the growing segment of child-free pet parents. 7️⃣ Give remote workers an added workspace. Setting up attractive co-working areas with task lighting, Wi-Fi connectivity, and charging stations can incentivize remote workers to choose your property over a competitor community. #multifamilymarketing #multifamilyamenities

AI plays a crucial role in how Intrinsic Digital revolutionizes Digital Marketing: 🌟 Efficient Video Creation: AI platforms enables us to swiftly generate high-quality video content tailored to our clients' needs. 🌟 Cost-Effective Solutions: By leveraging AI video technology, we can produce engaging AI videos at a fraction of the cost compared to traditional methods. 🌟 Personalized Messaging: Through AI algorithms, we craft personalized video messages that resonate with individual audiences, driving higher engagement and conversions. 🌟 Scale and Consistency: With AI video capabilities, we maintain consistency across our video campaigns while scaling our marketing efforts to reach a wider audience. 🌟 Streamlined Workflow: Integrating AI video into our workflow streamlines the video creation process, allowing us to focus on strategic planning and optimization. Elevate your Digital Marketing with Intrinsic Digital's AI-powered video solutions. Create personalized, high-quality videos quickly and cost-effectively, driving impactful messaging to your target audience. #Multifamily #DigitalMarketing #AIVideo

Even YouTube can't skip out on unskippable ads. YouTube has announced it will soon launch unskippable videos for connected TV (CTV) inventory. They are trying to stay competitive with the value of unskippable commercials being used across the majority of streaming TV inventory. YouTube’s unskippable ads (clumsily named Video Reach Campaigns Non-Skip) will include six-second bumpers and 15-second ad options and will include interactivity opportunities with branded QR codes. I’m curious to see how this will enrich measurement considering YouTube is part of Google’s paid search ecosystem. A few stats on YouTube's reach and impact: ➡ YouTube TV has over 8 million paid subscribers ➡ According to Nielson, YouTube ranks as the #1 most-watched streaming platform ➡ Average daily viewership includes over 1 billion hours of content on television ➡ There’s been a significant increase in Living Room Views (130% growth from 2020 to 2023) YouTube is a little late to the game but their pitch was well-received. Our clients love unskippable ads. They typically see a 98% completion rate with streaming TV ads making them the creative with the highest level of engagement.