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Basis Technologies
Technology, Information and Media
Chicago, Illinois 50,137 followers
One Platform. All Your Digital Advertising.
About us
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
- Website
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http://www.basis.com
External link for Basis Technologies
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
Locations
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Primary
11 E Madison St
6th Floor
Chicago, Illinois 60602, US
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841 Broadway
6th Floor
New York City, New York 10003, US
Employees at Basis Technologies
Updates
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Basis Technologies reposted this
Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the way for #Threads. The reception has been tepid, to say the least. Sure there’s interest in the platform, just as there is for any new app in the market — advertisers are always looking to either fill the role of first-adopters, or find new places to reach their target audiences. But that interest is tempered by the fact that advertisers still don’t really know why they should be on the app in the first place. In this piece by Krystal Scanlon, we speak to Colleen F. of Basis Technologies, Kevin Goodwin of New Engen, Inc., Eb Adeyeri of Jellyfish, Carly Carson of PMG, and Haley Feazell of MindgruveMacarta.
Advertisers don't seem too tempted by Meta putting ads on Threads
digiday.com
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As younger generations acquire more buying power, advertisers must remain flexible, leverage data-driven insights, and embrace innovation to connect with millennials and Gen Zers. https://ow.ly/jmab50SFpNZ
How Advertisers Can Engage Younger Generations in a Rapidly Evolving Digital World - Basis Technologies
https://basis.com
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We're honored to be recognized by Disability:IN as a 2024 Best Place to Work for People with Disabilities! Magic happens when people of all identities and backgrounds come together to support a common goal—and Basis is in constant pursuit of that magic. https://ow.ly/qfS650SEuBj
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“Economic conditions, speed and convenience, and consumer values may have the most influence on holiday buying,” shares Kristin Shamberg (Morgan) with Chain Store Age about holiday shopping behaviors in 2024.
More than half (54%) of holiday shoppers said they don’t view Black Friday and Cyber Monday as essential for their needs, according to a new survey from Basis Technologies. https://ow.ly/ZaiU50SzYoX #retail #ecommerce #holidays
Survey: Black Friday, Cyber Monday not critical for most holiday shoppers
chainstoreage.com
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Basis Technologies reposted this
Episode 37 🎙 Episode 37 of the AdTechGod(™) Pod is Live! 🔊 Click to Listen: https://lnkd.in/grhDbjWW AdTechGod (™) sits down with Katie (Risch) McAdams Katie McAdams is the Chief Marketing Officer at Basis Technologies, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro Katie held multiple key positions, including SVP of Publisher Development and EVP of Customer Experience, showcasing her versatile expertise and dedication to the industry. Thank you to AdQuick for sponsoring this episode.
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Discover how to approach sustainability advertising successfully and leverage new technologies in a climate-friendly way, without falling into the trap of greenwashing. https://ow.ly/l4H850SzT1F
Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers - Basis Technologies
https://basis.com
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We're proud to be named a Fortune Best Workplace in Chicago! At Basis Technologies, we're committed to credibility, respect, fairness, pride, and a sense of belonging for all our employees. See what our employees had to say about working at Basis via Great Place To Work US: https://ow.ly/MRZj50St83U
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While the holidays may seem far away, 16% of US holiday shoppers have already started purchasing! By proactively planning and tapping into key holiday trends, advertisers can foster meaningful connections with their audiences. https://ow.ly/iA1n50SuSIn
Trends and Strategies for Successful Holiday Marketing Campaigns in 2024 - Basis Technologies
https://basis.com