Beauty Barrage CEO Sonia Summers has managed national sales teams for multi-million dollar brands for a good part of her 20 year career in the beauty industry. She launched her own business, The Beauty Specialty Group in 2008 to help incubate start up brands. Getting retail distribution is only half the battle. The other, and more difficult task is achieving sell thru in store. Training and education for retail associates, in-store events and regular visits are crucial to helping a brand succeed at retail. Hiring, training, and managing a field team is a difficult and costly venture for any brand, especially those just starting out. Beauty Barrage was created specifically to fill this need for her Beauty Specialty Clients. Once officially launched, it became known as a cost effective solution for brands of all sizes to be represented at the store level. Our team of outsourced beauty advisors, trainers and managers is the perfect solution to help save you time and money. With over 400 trained beauty professionals servicing over 4000 doors in the US and Canada we help to minimize your investment and maximize your sales return of a field team. We provide to you: An experienced sales force already in place and available to support on a national or regional scale. Creation of sales manuals, expert training of our sales force, and field sales strategy. Field product training of all new doors and on-going blended trainings. A team of professionals adept at creating impactful events at the retail space to initiate sales and gain new customers. Sales support that helps manage inventory by verifying stock levels at every door. This helps to initiate orders from the buyers when inventory is low, and keeps merchandising units neat and testers available. Goal setting that is targeted to your brand’s sales plan.
External link for Beauty Barrage
4340 Von Karman Ave
Newport Beach, California 92660, US
We love seeing this and couldn't agree more! #ShieldedBeauty
GM/SVP Shielded Beauty | Beauty Industry Veteran | Extensive Retail Partnerships | Seasoned and Innovative Merchant
Thank you Forbes You are 100% SPOT ON! 💦 https://lnkd.in/g3Wfc9q2 https://lnkd.in/gsr2gcFW
We are hiring Beauty Sales Superstars!
Beauty Barrage is hiring sales dynamos (brand coordinators)who LIVE & BREATH beauty retail. Must have experience in-store and building relationships. If you are located in any of these regions hit me up. - NYC - Orlando - Dallas - Houston
We always look forward to this event!
What a fun and insightful @wwd Beauty CEO Summit this week in Miami! Loved meeting up with brand partners, making new connections and catching up with colleagues and friends! This year the content was stellar! #courteneycox #krisjenner Anastasia Soare Debbi Hartley-Triesch SpaceNK Apothecary Beauty Barrage
Beauty Barrage ❤️’s LYS Beauty
Vice President of Brand Partnerships & Development at Beauty Barrage l Previous: L’Oreal/Lancôme, HSN/QVC (ybf Beauty), Sephora (Briogeo)
Thank you WWD Just in time for Mother's Day, with Brooke Shields gracing the cover, embodying the true essence of a working woman and mother. Beauty Barrage has been featured in this latest issue alongside the incredible Tisha Thompson, the powerhouse founder behind LYS Beauty. She is an extraordinary soul, and I'm thrilled that this story showcases her passion, hard work and contributions to the industry. In the article, Tisha emphasizes the importance of the in-store experience for LYS Beauty's success. Her words echo our belief in the power of the human touch in-store and the value of working together to navigate the ever-changing retail landscape. Tisha is a working mother, founder and wife, and her courageous leadership and determination inspires us daily. We are immensely proud to collaborate with her and honored to be a part of this empowering narrative. We remain committed to supporting and uplifting women in every aspect of our work. Let's celebrate the strength and resilience of working mothers everywhere, both in beauty and beyond. Happy Mother’s Day to you and yours. #retailleadership #bestinclass #beautybarrage #WWD #getyourstoresupportONandyoursalesUP 💥
What makes Beauty Barrage #bestinclass? Let us count the ways… #beauty #retail #brandambassadors #brandeducators #beautyadvisors #fieldteam #beautyretail #outsourcedsalesforce #awardwinning
Join our #Awardwinning #Bestinclass team!
Hey Linkedin! Beauty Barrage continues to thrive and with growth comes opportunities! We are looking for Full-time Brand Executives who are hungry, humble and Smart in most major cities. If you LOVE retail sales and Live for beauty, we want to talk to you! I could only share the Chicago Ad here but we have the following cities open: - Dallas/Fort Worth - New Jersey - New York Metro - Central FLA - Miami Metro - Greater Houston - Greater Chicago - Greater San Francisco #AwardWinning #BestInClass #FieldTeams #BeautyRetail #Beauty #Retail
It’s a wrap! Thanks WWD for coming out to Lalaland and highlighting the west coast’s contribution to the beauty industry. We love when our fearless founder Sonia Summers takes the stage and shares her incredible knowledge of the retail beauty space - it’s even sweeter when its with a retail partner we love and respect Noah Rosenblatt Space NK - Ryma Chikhoune hit it out of the park as usual!
#Beautybabes! #Ultaflc 2024 Ask us how Beauty Barrage can help support your brand's sell-thru and events in retail today!!! #bestinclass #retailsupport #beauty #sellthru #events
Vice President of Brand Partnerships & Development at Beauty Barrage l Previous: L’Oreal/Lancôme, HSN/QVC (ybf Beauty), Sephora (Briogeo)
Had an inspiring time supporting our brands at the #UltaFLC 2024 event, surrounded by passionate creativity and invaluable education experiences from our amazing brand partners! Huge shoutout to the Ulta team for their tremendous support for all their brands. Special thanks to the fantastic store teams who make everything possible. It was pure #JOY! Thank you @MichelleLunaCason and @MeganMurray for your leadership and support! #UltaFLC2024 #BeautyCommunity #Gratitude #ultabeauty #ultaFLC #beautybarrage
Join our best in class team!
Beauty Barrage is #hiringnow! Join our growing team! 🌱💄
Let’s go! This will be so exhilarating! See you there! #beautyindustry #beauty #brandbuilders #summit
Head of Client Activation & Partnerships, Fairchild Media Group | Founder, Supernova Studios | Formerly The Wall Street Journal, Dow Jones
WWD will bring together the buzz builders and entrepreneurs from beauty, wellness, entertainment, and technology in Los Angeles next week to deliver an inside look at the latest West Coast innovations that are propelling business forward. The L.A.B. will host conversations on topics including identifying white space opportunities, the secrets to a successful acquisition/ integration, inside the minds of today’s young beauty shoppers and how the California regulatory landscape is impacting the global beauty business. Presented by Beauty Barrage at the 1Hotel | Thank you to our partners: about-face beauty | Catch | Front Row | GLAMSQUAD | The INKEY List | Market Defense | Perfect Corp.