☕️ It's a brew-tiful morning to spot the AI! Each week we will be sharing two images, one generated by AI and one created by a human, you can guess which is which by leaving your vote in the comments. Will you get it right? Let us know what picture you think is AI below 👇
Butler/Till
Advertising Services
Rochester, New York 15,426 followers
Impressions are good. Connections are better. We’re the results-driven marketing agency that knows the difference.
About us
Impressions are good. Connections are better. We’re the results-driven marketing agency that knows the difference. Independent | Women-owned | 100% Employee-owned | B Corporation
- Website
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http://www.butlertill.com
External link for Butler/Till
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Rochester, New York
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Analytics & Measurement, Lead Generation, Data Management & Integration, ROI & Measurement, Market Research & Consultation, Data Visualization, Integrated Planning, Programmatic, Video, Search, Social, SEO, Content Marketing, Strategy, Branding, Dynamic Creative, Production, Marketing, Advertising, Media, Healthcare, Pharma, Diverse Supplier, and Women-Owned
Locations
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Primary
Get directions
260 E Broad St
Rochester, New York 14604, US
Employees at Butler/Till
Updates
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💭 We're one month post-Cannes and still reminiscing on all of the thoughtful takeaways shared by industry experts during our Curation & Connections event with Audigent. Did content from Cannes get your brain buzzing with ideas but not sure how to implement them? Let's have a conversation!
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We are thrilled to announce that one of our pharma clients has become the first to launch in The Trade Desk's beta program with IQVIA's AQ measurement and optimization. Why is this a game-changer? We are able to gain AQ insights by placement with weekly updates, meaning more efficient optimizations. We are also able to utilize AQ data in the bid stream to target the most qualified users. With this new capability, we're setting a new standard in delivering top-tier performance and results for our clients. Stay tuned for more updates!
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Welcome to AI FrAIday! Can you spot the difference? Each week we will be sharing two images, one generated by AI and one created by a human and you can guess which is which by leaving your vote in the comments. This week we're inspired by one of our employee-owner's favorites, Summer Fridays, a 1/2 work day every other Friday, offering flexibility to enjoy summer. Let us know what picture you think is AI below 👇
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Amid the social upheaval of 2020, many brands pledged to invest in underrepresented publishers. Kimberly Jones, President & CEO, alongside panelists Sheila Marmon, CEO of Mirror Digital, Mark D. Walker, CEO of Direct Digital Holdings, Cavel Khan, CGO of Group Black, and Lori Goode, CMO of Index Exchange spoke at Cannes on a panel regarding the current realities of these pledges four years later. The consensus? While diverse-owned media spending has tripled, it is still just 1.6% of all agency spend. Panelists agreed we need to focus on authentic, long-term investment and all work collectively to ensure the ad industry truly supports this purpose. For more on this topic, check out the full article below. https://lnkd.in/eWsS_P2a
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That's a wrap on Cannes! From purpose-driven marketing to sports advertising and AI integrations, we're buzzing with inspiration and ideation post Croisette conversations. Check out our latest blog where we share the top takeaways from this leading industry event. https://lnkd.in/gat5kEpd
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Superstar mom, tech genius, and our first-ever VP of Product, Sheila Herbert has already hit the ground running in her first 90 days making transformational impact for our agency and clients. We're so grateful to have this powerhouse on our team and to see all that the future holds, together!
Seatbelts and Ax Throwing, My First 90 Days at Butler/Till As I sit down to reflect on my first 90 days at Butler/Till, “energized” is the feeling that keeps coming to the surface. It is remarkable how quickly I have integrated into this team—it feels like I have been here for years, yet every day brings fresh excitement and learning. I have been warmly welcomed and trusted by a diverse group of colleagues united by a shared goal: connecting deeply with our customers, understanding their businesses, and fostering an environment where our employee-owners thrive. Butler/Till is not just a workplace; it is a testament to empowerment. As a women-owned/led, employee-owned, certified B Corp, its values resonate deeply with me—they are not just principles we uphold, but ideals I have long admired and am thrilled to contribute to. My primary focus in this position has been on advancing our technology capabilities, specifically by establishing a best-in-class Product Development and Technology Practice to support our expanding product offerings. This is not my first time pioneering in a new role; throughout my career, I have specialized in building and enhancing product development and technology functions across various industries. My passion for exploration and growth has led me to immerse myself in the nuances of media and marketing, and now, at Butler/Till, I am experiencing an unprecedented pace of learning, adoption, and progress. Some of the standout moments of the last three months: -Celebrating our Best Places to Work (the agency’s 11th time winning this) recognition during my initial week. -Gaining insights into State Farm’s pivotal role in promoting universal seatbelt use during a visit to their headquarters. -Feeling the vibrant energy of our Olympic-themed Statement Day. -Building bonds and honoring retiring colleagues (while honing my ax throwing skills!). As I look back on these transformative first three months, I am filled with gratitude for the momentum we have achieved, the authentic connections I have made, and all of the opportunities ahead.
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AI, a cookieless future, and data utilization, were the leading healthcare themes this year at Cannes. Kimberly Jones, President & CEO, was featured alongside Edith Hodkinson from IQVIA and Steve Madden from MM+M on their podcast, "Cannes 2024: Shaping the Future of Healthcare Marketing." The trio discussed everything from the "blue jean moment" to the “cookiepocalypse" during their discussion. Check out the full podcast now. https://lnkd.in/g_DCywr6
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Have you ever thought about marketing like insurance—you need multiple forms for it to be effective, right? You wouldn’t get car insurance and not home insurance, and it’s the same for marketing. Creating a full-funnel marketing strategy means you are meeting your customers at every stage of their buyer journey. Check out our latest blog on how to create a consistent customer journey so you can find the right channels to reach your audience. https://hubs.li/Q02DrK8X0
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