Our CEO John Fieldly recently sat down with Fortune to talk all things CELSIUS, from the beginning of the brand to current successes and future ambitions. Watch the full interview here: https://lnkd.in/eF5kfRer
John Fieldly is revved up. The CPA-turned-energy-drink evangelist is the president, CEO, and chairman of CELSIUS Holdings, Inc. Holdings, the ubiquitous energy drink known for its proclaimed calorie-burning abilities—up to 140 calories per bottle consumed, the company claims. bit.ly/4d4I9RB If you ask Fieldly, who joined the company amid its turnaround efforts in 2012 as its CFO, Celsius was “born in gyms and health clubs” and is today now positioned for broad, mass appeal—especially among today’s “health-minded consumers.” In an interview with Fortune, the brand’s CEO reveals his own origin story, the energy drink’s comeback, his secrets to success, and where he sees the ubiquitous beverage going next.