Claritas

For more than 50 years, Claritas has been the leader in #datadrivenmarketing. With access to thousands of syndicated audiences built from tens of thousands of demographic attributes, we make #data actionable for your clients by connecting these to real people and households. Follow along in this 6-minute video as we share how to precisely define audiences to more accurately predict whether they are your – or your client’s – best customers and prospects. https://lnkd.in/ddBytrdF

Using our industry-leading Identity Graph, Claritas helped a large #auto dealer network build custom audiences and a targeted #email campaign … with phenomenal results. Read the full success story. https://lnkd.in/dZDtTFQ7

Don S., Claritas' SVP of AI Personalization, takes the stage at ANA AIMM tomorrow morning in #NYC to discuss achieving true #inclusivity in #AI outputs. AI-generated content shapes our digital world, but whose faces and stories are being told? This session tackles inclusivity in AI, exploring:   🔹 The importance of representative inputs  🔹 Avoiding tokenistic inclusion  🔹 Developing standards for inclusive imagery  🔹 Ensuring AI reflects all segments   Also, we would like to give a special shoutout to the other participants: ✨ Alan Schulman, UpperRight ✨ Jim Spaeth, Sequent Partners ✨ Aki Spicer (he/him), Cashmere Agency ✨ Carlos Santiago ANA AIMM

Claritas recently conducted an attribution and lift analysis to accurately attribute conversions and revenue back to Good Karma Brands | ESPN Digital’s advertising efforts on behalf of their sports #retail client. Watch the video or read the full #CaseStudy for the results! https://lnkd.in/dTKjbigk

Suncoast Credit Union was looking for a new acquisition provider to help them meet their objective of growing by 10%, so they turned to Claritas for help. After a segmentation analysis of their member file, we worked with them to execute a multichannel campaign strategy, resulting in a 1,000x+ return on ad spend #ROAS. Read the full #casestudy for more details: https://lnkd.in/d3jc8inJ

Claritas has been named to the 2024 Top Workplaces list. This honor is entirely based on the feedback many of our dedicated employees offered through the #employeesurvey we administered a few months ago. We just want to thank you for your input. This achievement wouldn't have been possible without you, our valued employees. Thank you!

On this episode of The Marketing Insider #podcast, we discuss successful acquisition and retention strategies for #streaming platforms and their agencies of service. And, since this episode is all about streaming – we turned on the cameras! Watch the episode now for the answer to today’s biggest challenge in the streaming industry: how do you drive growth? https://lnkd.in/dAsix6wa

Infographic: The Business Travel Industry #Business #travel, a crucial segment of the overall industry, has not rebounded as quickly as leisure travel. In our latest #infographic, learn what are the trends, outlook, and #marketing strategies for success in this important segment going forward. >> https://lnkd.in/dyQWEYsF

You’ve probably heard the U.S. described as a melting pot of cultures but, if your #financial institution isn’t catering to the wealth of #diversity in this country, then you’re missing a golden opportunity to connect with new consumer #segments. Read this article highlighting Claritas #data and #multicultural insights. https://lnkd.in/dPedCr2M

The Claritas team, including Mike Nazzaro, Rex Briggs, and Cort Irish, will be attending the #MMA | CMO & CEO Summit next month, and we hope to see you there! This year, Rex Briggs will be speaking at the #conference, discussing effective strategies for #CMOs to communicate with CFOs to achieve shared objectives. Email tradeshows@claritas.com to request a meeting with us!