Cogent World

Corona brought the beach side to the Farm side at this year’s Bonnaroo! 🌴 Fans flocked to the Lime Lounge viewing deck to catch all the musical action throughout the weekend and made unforgettable memories in our 360 photo booth. Attendees also elevated their festival style with temporary tattoos and face gems, all while enjoying ice-cold cervezas from our bar. 🍻 Here's to another successful year of CoROOna in the books! 

Pacifico was out and about in Colorado this June, kicking off summer in style! At the Outside Festival in Denver, attendees customized gear, enjoyed caricature portraits, and relaxed with a beer, while in Vail at the GoPro Mountain Games, guests and their pups posed for trading cards, made dog tags, and sipped ice-cold beer from our iconic Airstream. Stay tuned for more of our mountain adventures! ⛰ 🍻

We created the UNIQLO Linen Villa, showcasing the brand's Spring/Summer linen collection at a stunning location in Pacific Palisades, CA! Influencers and media were invited to discover the relaxed, breathable linen fabrics just in time for summer. Attendees met with personal color experts to find their most flattering colors within the collection, received custom-embroidered premium linen shirts, and enjoyed capturing content surrounded by UNIQLO's offerings against a breathtaking backdrop. From finding and outfitting the ideal setting, to selecting the perfect influencers to attend, and assisting our guests in achieving their best linen looks, we loved bringing UNIQLO's latest collection to life!

We recently brought the party to BottleRock in Napa Valley with Pacifico! Festival goers were invited to hang out at our Pacifico Porch where they could find fun giveaways, a photo booth, refreshing drinks, and a spot to sit in the shade. Plus, our DJ kept the energy high and the dance floor full all weekend long. Cheers to many more successful weekends in Cali!

We recently joined Constellation Brands at 4SE for two days of panel sessions and networking around opportunities that lie at the intersection of sports and entertainment marketing. As a headline partner, Constellation Brands showcased recent sweepstakes programs from Modelo | Brooklyn Nets | Snoeman & Corona | Chicago Bulls | Just Don that epitomized best practices around organic and creative collaborations that span industries. Cogent brought these programs to life at 4SE with onsite displays featuring special apparel items, original partnership creative used online, at retail, and in-person at launch events, plus recap videos. Constellation and Cogent also got the party started with a happy hour and performance from DJ Diamond Kutz in a custom-built elevated DJ booth with a kinetic dance floor. We're so proud of how our work with Constellation serves as a great example of an impactful collaboration across sports, music, fashion and entertainment is a lucrative way to reach beyond core markets and achieve business growth. Already looking forward to sharing more of our successes next year!

What goes better with the white sands of Alabama’s Gulf Shores than an ice cold Corona and three full days of live musical performances? This year’s Hangout Festival had it all, and our Corona Beach space provided festival goers with plenty of ways to have fun in the sun, including a branded bar, giveaway tent and shaded seating, beach volleyball competitions, access to the ocean and branded swing photo moment. Looking forward to more successful summer festivals this season!

When it comes to working hard and playing hard, there are few better examples than Corona Premier and Barry's. Recently, we brought the pair together to kick off Corona Premier's summer campaign, which is all about having an active and balanced lifestyle and living life to the fullest, without sacrificing calories or taste. The brand new partnership launched with a press and influencer event in New York where Corona Premier debuted its new Director of Lifestyle, Matt James, from The Bachelor! The launch also brought out reporters from outlets like Bleacher Report, Cosmopolitan, and TODAY. Over the following two weekends, Corona Premier also sponsored classes across the country at eight different Barry's studios and introduced members to the brand and the Premier Side of Light to start their summer off right!

This NBA season, Corona teamed up with The Dan Life and select NBA teams to bring the Fine Life to NBA fans across the country! Thousands of fans entered for the chance to win 1 of 1 custom apparel and chains with pendants hand set with crystals by The Dan Life. Teams included the Boston Celtics, Philadelphia 76ers, New Orleans Pelicans, Charlotte Hornets, Sacramento Kings, Miami Heat and Chicago Bulls. To celebrate his partnership with Corona, The Dan Life also made a one-of-a-kind pendant created for Jayson Tatum, featuring JT's own sneaker design. Cheers to all the teams that participated!

We had a blast with Corona at Rock the Ocean's Tortuga Music Festival in Ft. Lauderdale! Consumers flocked to our 'Corona Cove’ stage throughout the weekend for up close and personal sets and meet & greets with main stage performers Tigirlily, Cooper Allen, and Jon Langston, plus line-dancing sessions hosted by Corona's own dance crew. 'Corona Cove' also included a branded swing photo op with the gorgeous ocean view in the background and an elevated VIP viewing deck that included a lounge and bar. Across the festival, Corona's VIP Pool Deck offered consumers a place to beat the heat in full view of the main stage, complete with a live DJ, giveaways and bar. Our 'Corona Coconut Lounge' was also a hot spot where consumers could upgrade their festival style with a custom braid bar and airbrush tattoos, grab a seat in the shade, and enjoy ice cold Corona products. Overall, it was another successful year on the beach with our partners at Tortuga!

Ever imagined yourself on a billboard in Times Square? We teamed up with @Redken to make that dream possible with the debut of a new interactive 3D experience in Times Square on the largest digital billboard in North America! The billboard showcased Redken's Acidic Color Gloss Collection brought to life in vivid 3D animation across the super high definition 25,000 square foot screen known as "The Big Kahuna". Users in Times Square could also 'try-on' the collection for themselves by scanning a QR code to access an AR filter, delivering 'before-and-after' images in rich detail right on their own personal device. Those who utilized the AR filter also received a shareable video of their ‘after-results‘ superimposed on a virtual rendering of the huge billboard, giving them the ultimate Times Square moment